We are excited to introduce our latest addition to the team, please welcome Lino Ortiz. Lino had his start in the pool industry in 2001 when he responded to an ad looking for a fluent bilingual Spanish speaker to join a retail pool shop in the San Fernando Valley. Learning service, repair, remodeling, and pool construction, he continued on his own for many years. His exceptional customer service, problem-solving prowess, and technical expertise allowed him to gain and retain great relationships with customers and colleagues throughout the years, all while putting himself through college.
Shortly after graduating from Pepperdine University, Lino took on a distribution management position, relocating him to the Bay Area in Northern California. Hitting the ground running, learning the landscaping industry at Horizon allowed Lino to have a comprehensive understanding of what it takes to finish a backyard. After some time, Lino joined a prominent manufacturer, inspiring product innovation and training while continuing to build and maintain relationships until joining The Alpha Group.
Lino’s path with The Alpha Group is simple: to continue serving the pool industry and helping our customers & manufacturers grow their businesses.
In his free time, Lino enjoys traveling, fishing, golfing, scuba diving, running, and cooking out on the BBQ. He values spending time with his family and close friends the most.
Lino will be handling the Los Angeles and Kern counties and the beautiful central coast of California.
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