Alpha-Diver

Pouring over the Data: The 2024 Bev50 Report Uncover key market shifts, consumer preferences, and the driving forces behind brand successes and category trends in the 2024 beverage industry landscape.

??What makes consumers choose one beverage brand over another? Find out at #BevNETLive! Join Alpha-Diver CEO Hunter Thurman for an eye-opening session on consumer psychology and beverage choices. You will learn: ? How to drive both Interest & Action ? What drives long-term brand success ? Where the industry is headed in 2025 Don't miss these actionable insights with BevNET.com on December 8-10 in Marina del Rey, CA. https://hubs.la/Q02YpTwR0 #beveragebrands #consumertrends #bevnet #bev50

???When it comes to consumer behavior, price is just the tip of the iceberg. Beneath the surface, there are 14 key drivers and barriers that shape every purchase decision. On October 8th, join Alpha-Diver’s CEO, Hunter Thurman, and The Coca-Cola Company's Clodagh Forde as they break down how Coca-Cola leverages these psychological insights to maintain its edge in the market. Prepare to see consumer behavior in a whole new light. https://lnkd.in/gAV8tbyi #TMRE #TMRE24 #TMRE2024

Private label share could explode beyond predictions. Every CPG executive needs to see these private label projections. RBC Capital Markets Managing Director Nik Modi warns that private label's projected 5-point gain by 2030 could be just the beginning. Price gap management isn't sharp enough and innovation pipelines aren't disruptive enough. When one of Wall Street's top CPG analysts says to take this "much more seriously," it's time to pay attention. Take action and download the full Snack50 report: https://lnkd.in/gY4DKG24 #CPG #ConsumerBrands #Innovation #Retail #WallStreet

End your year with game-changing insights! TMRE returns December 3-5, 2024. Don't miss Hunter Thurman and Clodagh Forde revealing The Coca-Cola Company's psychological approach to consumer engagement. You'll learn: ??The 14 drivers that underlie consumer decisions in the real world. ????The 14 barriers that hinder behavior (way beyond price). #TMRE #TMRE24 #TMRE2024

?? One of three things drives every beverage purchase decision. Dive into the surprising forces shaping drink choices with Alpha-Diver CEO Hunter Thurman at #BevNETLive. Learn what changing beverage trends means for your brand. December 8-10 ? Marina del Rey, CA Register here: https://hubs.la/Q02YpSy50 #bevnetlive #bevnet #beverageindustry #bev50

Walmart's approach to private label just shifted from imitation to innovation, and Wall Street is taking notice. RBC Capital Markets Managing Director Nik Modi doesn't mince words: "This is something that is very different than what we've normally seen at Walmart." Private label isn't just about price anymore. Walmart is creating unique products and flavors that national brands aren't even offering. Modi predicts this will fundamentally change how retailers AND investors think about private label brands. Coming from one of Wall Street's most respected CPG analysts, this is a wake-up call for the industry. Get the full report: https://lnkd.in/gNJk9wPj #CPG #Retail #ConsumerBrands #PrivateLabel #WallStreet

Why do some brands struggle to make an impact while others become household names? The secret lies in understanding the psychological drivers that fuel consumer decisions. On Dec. 3 at TMRE, Hunter Thurman and Clodagh Forde will reveal how The Coca-Cola Company leverages these insights to maintain its edge. If you’ve been battling to find that elusive connection with your audience, this session is your chance to change the game. https://lnkd.in/gAV8tbyi #TMRE #TMRE24 #TMRE2024

Thanks for following along as we revealed the top 10 brands from our Quick50. 1?? Chick-fil-A Restaurants 2?? McDonald's 3?? Dunkin' 4?? Burger King 5?? Starbucks 6?? Taco Bell 7?? The Wendy's Company 8?? Subway 9?? Dairy Queen ?? Popeyes Louisiana Kitchen Comment if you want to learn more about the report! #FastFoodDay #QuickService50 #MarketResearch

Drumroll please… ?? The #1 brand on our Quick50 report is… Chick-fil-A Restaurants! This fast food leader has mastered the art of turning consumer interest into action, boosting sales by 15%. A huge congrats to the entire Chick-fil-A team! #NationalFastFoodDay #QSR #Quick50