Allstar

We are thrilled to welcome SkinBaron GmbH as the latest brand to leverage Allstar’s Gaming Creator Marketing Platform (GCMP)! In just the first few days of the campaign, thousands of competitors have created over 20,000+ clips, all while engaging directly with SkinBaron’s brand and marketplace. Here’s why this partnership is a win: ? Seamless brand engagement – Players apply the SkinBaron Signature in-game, integrating the brand into their experience. ? User-generated content at scale – Players highlight their best moments, generating shareable content featuring SkinBaron. ? Driving real action – Users not only test-drive some of the most coveted skins in the #counterstrike ecosystem but are also incentivized to visit SkinBaron’s marketplace for their own collection. With UGC + brand integration + real incentives, this campaign is proving the power of organic, creator-driven marketing in gaming. Want to activate your brand inside the gameplay itself? Let’s talk! #Gaming #Marketing #Esports #UGC

?? We’re beyond excited to partner with Corsair for the launch of the 50 Series Creator Competition! ??? This isn’t just another gaming challenge - it’s a chance for everyday gamers to enter the spotlight, showcasing their skill while seamlessly integrating Corsair’s cutting-edge 50 Series products into their gameplay highlights. ? ?? How It Works: With Allstar’s cloud-based technology, gamers don’t have to lift a finger. Our platform automatically captures their best in-game moments using replay files and produces high-quality clips enhanced with Corsair-branded overlays—without disrupting gameplay or immersion. These clips are then instantly shared across Discord, YouTube, and TikTok, driving authentic views, clicks, and engagement. Unlike traditional ads that disrupt the experience, this competition places Corsair 50 Series at the heart of the gaming community, integrated directly into the moments that matter most to players. ?? What’s Up for Grabs? - Corsair 50 Series Gear - Exclusive Discounts & Creator Credits - Ultimate Bragging Rights— top clips will be featured on Corsair’s official social channels and promoted throughout the 50 Series campaign. This isn’t just a competition—it’s a new era of UGC marketing. Gamers love this model because it doesn’t break their immersion. Instead, it rewards them for sharing their favorite highlights, turning their gameplay into your marketing. While traditional platforms sell distracted viewers scrolling through their third screen, Allstar delivers high-quality attention—because gamers are fully engaged when it’s their own gameplay being celebrated. We can’t wait to see the incredible content this community creates! ?? Join the competition here: https://lnkd.in/edV4UfNG #GamingCommunity #UGC #Corsair50Series #EsportsMarketing #AllstarGG #ContentCreation #ImmersiveMarketing #GameOn #TechInnovation #GamerGoals #GameHighlights #CreatorsUnite #LevelUp #PCGaming #NextGenGaming #AuthenticEngagement

?? Big News from Allstar HQ!?? Our CEO and co-founder, Nick Cuomo, recently joined Riece Keck on the?Seed to Exit?podcast to share his journey from pro gamer to entrepreneur and the evolution of Allstar Gaming. From pitching the earliest concept of Allstar at 19 to building a platform that has powered?70M highlights generating over 400M views, Nick shared fascinating stories, insights, and hard-earned lessons about growing a fast-scaling startup in gaming media. A few highlights from the episode: ?? Innovation for all gamers:?Allstar is making content creation simple and accessible, empowering everyday gamers to share their best moments. ?? Purposeful scaling:?A peek behind the curtain of how we’ve scaled Allstar with purpose, including lessons from fundraising (yes, Mark Cuban is an investor!). ?? Core values at work:?The importance of staying adaptable and keeping an Open Mind as a team. If you’re interested in the inside story of Allstar, tips for navigating the creator economy, or advice for building your own venture, you won’t want to miss this conversation. Thank you, Riece, for spotlighting our mission to transform how gamers create and share content! Links will be posted in comments. #GamingContent #StartupJourney #UGC #AllstarGaming #SeedToExit

2024 is a wrap for Allstar, as we begin to wind down for the holidays. This means we'll be taking some time to recharge, reflect, and gear up for an even bigger 2025! ?? ?? A huge thank you to all our amazing partners and users who have joined us on this journey. Your support and collaboration have been instrumental in leveling up the gaming community. ???? We’ll see you in the new year, ready to roll with fresh energy, bold ideas, and even more exciting ways to create content that melts your face off. Until then, we wish you a joyful and restful holiday season. P.S.: have you checked out your Allstar.gg Reloaded end of year wrap? How do your numbers compare? ??

?? Last week, we brought the holiday vibes to life with our exclusive NYC gaming industry mixer, Holiday High Score! Hosted at our Allstar headquarters located in vibrant Times Square NYC and proudly co-sponsored by Twitch and Overwolf, the evening was an incredible celebration of innovation and connection in the gaming space. We were honored to welcome guests from Epic Games, ESL FACEIT Group, GAMURS Group, and some of the leading gaming-focused agencies in the NYC metro area. The energy was palpable and the Shake Shack was on point! This feels like the beginning of something special. If you’re in the gaming industry and want to be part of future mixers, keep an eye out—we have a feeling this is just the first of many. ?? #nyc #gaming #esports

Coming out of an action packed #Adweek (including the awesome Discord NYC party hosted at the Skylark, conveniently also the roof of our office!) I'm super energized by all the progress we're making this year. For the first time ever, Allstar.gg's partner network is truly multi-game, with 2 partners in Fortnite, 3 partners in League of Legends, and 6 in Counter-Strike 2. This time last year? 4 partners, 1 game. We're live with industry titans like U.GG in #LeagueofLegends (part of Enthusiast Gaming) and TRN for #Fortnite. They're amongst dozens of devs in our new portal generating free in-game video highlights "out of thin air" ?? Allstar.gg isn't just a web experience either, our social platform extends to both iOS and Android now, with native apps that are growing fast. Triple digit month on month growth and nearly 10% of MAU on Mobile! ?? As our team doubles down our user engagement, Allstar's users are making more content than ever. They're carefully creating hundreds of thousands of weekly videos (up 9,000%+ year over year). ? In fact, I was curious how much time gamers spend using Allstar to watch, create, share & connect. In September we saw over 41,000 hours of user session time across our platform. Here's a fun fact: that's over 4.5 years of session time spent in just 30 days, up 51% month on month! In other words, users spend as much time using Allstar in a month, as Allstar has been around for ?? Excited to see our momentum build as we gear up for major scale in the last few months of the year... LFG! ??

Who's going to ESI/SBC? I will be attending both in the vibrant city of Lisbon, Portugal!?? At Allstar.gg, we're all about pushing boundaries—helping brands break into the gaming world by seamlessly integrating into the game and gamifying content creation for everyday players.??? ?? If you're attending either event and want to explore how we can level up your brand's engagement, be sure to connect with me! Let's discuss how we can bring brands and players together in a more interactive way.?? Looking forward to attending and meeting new people!

Next week, I will be attending both the SBC Summit and ESI Lisbon in the vibrant city of Lisbon, Portugal!?? At Allstar.gg, we're all about pushing boundaries—helping brands break into the gaming world by seamlessly integrating into the game and gamifying content creation for everyday players.??? ?? If you're attending either event and want to explore how we can level up your brand's engagement, be sure to connect with me! Let's discuss how we can bring brands and players together in a more interactive way.?? Looking forward to attending! #ESILisbon #SBCLisbon

?? Exciting news from?Allstar.gg!??? Next week, our Head of Sales, Sean J Horvath, will be attending both the SBC Summit and ESI Lisbon in the vibrant city of Lisbon, Portugal!?? At?Allstar.gg, we're all about pushing boundaries—helping brands break into the gaming world by seamlessly integrating into the game and gamifying content creation for everyday players.??? ?? If you're attending either event and want to explore how we can level up your brand's engagement, be sure to connect with Sean! Let's discuss how we can bring brands and players together in a more interactive way.?? #SBCSummit #ESILisbon #GamingIndustry #ContentCreation #Allstar #BrandEngagement #Gaming #Esports

Meet with our CTO Gavin Silver and head of business development John DeHart ?? Gamescom in sunny Cologne Germany during the Gamescom conference next week. They're sharing the latest about the ways our free partner APIs and new gamer marketing technology can help drive results for your business in a way that gamers enjoy and appreciate!