U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search monopoly was exposed. Digiday | #Google
allscopeMEDIA
广告服务
New York，NY 1,279 位关注者
An independently owned high tech, high touch multi-channel media agency for brand + performance marketers.
关于我们
Allscope is an independent full-service multi-channel media agency built for brand + performance marketers. We are a fully integrated group with experts in TV / CTV, Video, Programmatic, Search, Social, Influencer, Audio, and all communication channels. We help our client partners think through their business issues, obstacles, and opportunities, and find the best path to drive results. We have the power and scale of a billion-dollar agency, but a close-in approach to partnership and collaboration. We are agnostic to channel, data source, tech platform or solution – performance is all that matters.
- 网站
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www.allscope.com
allscopeMEDIA的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 1971
- 领域
- SEO、SEM、CTV、OTT、Television、Media Planning、Media Buying、Branding、Out-of-Home、Radio、Marketing、Communications、Data and Analytics、Direct Response、Social Media、Digital Media、Podcasting、DTC Marketing、Retail Media、Media Attribution、Media Mix Modeling、Amazon Marketing、Streaming、Outdoor、Promotions、Omni-channel、Influencer Marketing、Media Agency、Advertising、Digital Media、Print Media、Outdoor Media、TV和MMM
地点
allscopeMEDIA员工
动态
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"Change is the only constant. It’s a familiar phrase for those working in the creative industries, often used as a way of making sense of the constant flux that exists around our work, relationships and roles. But if you put the daily machinations to one side, real change – change that impacts the foundations of our business – is actually reasonably rare in our industry." The Drum | #Advertising
Show me the model: Why the commercial advertising agency model must be reimagined
thedrum.com
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Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. AdExchanger | #AdTech
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger
adexchanger.com
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More attention and advertising dollars flowed into sports in 2024 behind big events such as the Olympics and the Super Bowl, and in emerging opportunities such as women’s sports. Ad Age | #Marketing
The 5 best sports marketing moments of 2024
adage.com
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New data reveals the ups and downs of the metaverse. ???? ADWEEK | #Metaverse
The Metaverse's Rise and Fall in 5 Charts
adweek.com
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Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. MarTech | #Marketing
5 ways to use project management data to enhance operational best practices | MarTech
martech.org
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Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining. EMARKETER | #AdSpend
Programmatic nonvideo display is losing share to video, native ads
emarketer.com
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Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence. Marketing Dive | #BlackFriday https://lnkd.in/eDmxDian
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
marketingdive.com
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As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. Digiday | #Advertising
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
digiday.com
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Earlier this month, the MRC not only renewed Nielsen’s national panel measurement accreditation, but also approved the integration of first-party streaming data into the company’s existing panel. AdExchanger | #Data
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet | AdExchanger
adexchanger.com