We’re counting down to the IAB I Want My CTV: Advanced TV Tech event! Don’t miss Suvadip Choudhury on the Identity in Advanced TV panel at 11:10 AM, discussing trends around individual vs. household targeting, addressable audiences across devices, and identity framework best practices. Zach Rybicki and Carly Dome will also be there, ready to explore the latest innovations in #AdvancedTV. Secure a meeting with the team in advance: https://hubs.ly/Q02Zx_vp0. #IAB #AdvancedTV #AlliantAudiences
Alliant - The Audience Company
广告服务
Brewster，NY 16,393 位关注者
Audiences that optimize marketing profitability in any channel.
关于我们
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.
- 网站
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https://www.alliantdata.com
Alliant - The Audience Company的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Brewster，NY
- 类型
- 私人持股
- 创立
- 2002
- 领域
- Marketing Analytics、Direct Mail、Campaign Optimization、Interactive Marketing、Lead Scoring、Data Licensing、Online Audiences、Digital Marketing、Financial Services、Custom Modeling、Transactional Data、Multi-Channel Marketing、Audience Targeting、Data Compliance、Data Security、Predictive Modeling和Data Enrichment
地点
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主要
获取路线
301 Fields Lane
North Center
US，NY，Brewster，10509
Alliant - The Audience Company员工
动态
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Join us for a live webinar on December 10th from 12:00pm-1:00pm EST, where experts from Alliant, Winterberry Group and Whipple Direct Mail present new research and strategies to deliver performance in direct mail. With 61% of marketers using behavioral triggers in their targeted direct mail campaigns, now is the time to start planning for 2025 omnichannel success! Reserve your spot today and let’s kick your direct mail strategy into high gear: https://hubs.ly/Q02Zlnb70 #DirectMailMarketing #AudienceTargeting #OmnichannelStrategy
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"No one mourns the wicked..." because Wicked: The Movie hits theaters today! Let Alliant’s 2,600+ on-demand audiences bring music to your ears and captivate cinema lovers and pop culture fans alike for your campaigns. Explore our full taxonomy across purchase behaviors, brand propensities, TV streaming & viewership, and more: https://lnkd.in/gyq27sTn??? ?? ?? ? #AlliantAudiences #AudienceTargeting #WickedTheMovie #ElphabaAndGlinda
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Alliant is proud to sponsor the IAB I Want My CTV: AdvancedTV Tech event! Join Suvadip Choudhury, Director of TV Partnerships at Alliant, as he takes the stage to discuss identity in Advanced TV. ?? Thursday, December 5th ?? 11:10 AM - 11:45 AM The panel will cover trends in individual vs. household targeting, addressable audiences across devices, and identity framework best practices. Will you be there? Set up a meeting with the team: https://hubs.ly/Q02Z2p6h0 #IAB #AdvancedTV #AlliantAudiences
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Alliant - The Audience Company转发了
How do you think about identity for addressable audiences across devices? What does it mean for identity in Advanced TV as buyers and sellers think about the loss of signal in other channels? Find out from #IABTechLab's Shailley Singh Alliant - The Audience Company’s Suvadip Choudhury , ID5.io’s Davide Rosamilia, Madhive’s Darien Ford, and GroupM’s Eileen Elsner at #IWantMyCTV in NYC on December 5! https://okt.to/q56DSp
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Whether it’s snack lovers or luxury skincare enthusiasts, Alliant’s Custom CPG Audiences are your secret weapon! Combine shopper data from specific brands and product categories with demographic, lifestyle, and behavioral insights to target your ideal consumers like never before. Custom audiences that deliver accuracy and scale start here: https://hubs.ly/Q02YV8BJ0 #AlliantAudiences #CPGMarketing #AudienceTargeting
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Join us for a live webinar featuring Bruce Biegel, Sr. Managing Partner at Winterberry Group as he unveils new research exclusively for direct mail stakeholders and marketing leaders. This is your chance to gain a first look at strategies designed to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts in 2025. ??? Tuesday, December 10th ? 12:00pm - 1:00pm EST Don’t miss out—secure your spot today: https://hubs.ly/Q02YM4jk0 #DirectMail #MarketingInsights #UnlockGrowth
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In today's marketing landscape, understanding consumer behavior is vital for CPG brands navigating a sea of competition. With countless options from household essentials to personal care items, adopting a custom audience targeting approach is no longer just an option—it's essential. Dive into our latest blog post to uncover the complexities of CPG marketing and how to tailor your strategies for success: https://hubs.ly/Q02Ywj4j0 #AlliantAudiences #CPGMarketing #AudienceTargeting #CPGData #AudienceData
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As the new year approaches, millions of Americans are preparing for healthier lifestyles, with nearly half of U.S. adults setting New Year’s resolutions. The post-holiday fitness frenzy is around the corner, making this the ideal time to reach motivated consumers actively pursing their health and wellness journey in 2025. Get your campaigns moving with 2,600+ Alliant Audiences, ready for activation today in your preferred platform! View our full taxonomy here: https://hubs.ly/Q02Ypqyz0 #AlliantAudiences #HealthandWellness #AudienceTargeting
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Ready to go bigger with direct mail in 2025? Our latest blog is your guide to delivering growth and turning challenges into BIG opportunities. Discover strategic planning tips and insights to optimize cost efficiency, maximize ROI, and achieve success through data-driven strategies and robust testing methods. What does “go bigger” mean for your direct mail campaigns? ?? Start here: https://hubs.ly/Q02Ym3WN0 #DirectMailSuccess #DataDrivenMarketing #BiggerOutcomes
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