Alliance for Open Media (AOMedia)

I’m pleased to share a new tech blog about our journey to bring AV1 HDR10+ to Netflix. This achievement was the result of dedicated collaboration across multiple teams, including Encoding Technologies, Client and Partner Engineering, and Content Operations and Innovation. Together, we worked diligently to prototype, evaluate, implement, A/B test, troubleshoot, refine, and ultimately stream content in AV1 HDR10+ to our members. It’s truly rewarding to enhance the viewing experience by delivering more dynamic range, detail, and vivid colors to a wider range of devices. Congratulations to the entire team for their hard work and innovation! I am grateful to have been a part of this effort alongside many talented inspiring colleagues, including Roger Quero Liwei Guo Jeff Watts Joseph McCormick Anush Moorthy Akshay Garg Dasha Polyakova Vivian (Wei) Li Benjamin Toofer Peng Zhou Artem Danylenko Adithya Prakash Vinicius Carvalho Michael Keegan #Netflix #streaming #innovation #av1 #hdr #hdr10plus

Netflix launched HDR10+ streaming, utilizing #AV1 as its backbone codec for encoding. This upgrade enhances "the viewing experience for certified HDR10+ devices, which previously only received HDR10 content." According to the Netflix blog, "the dynamic metadata included in our HDR10+ content improves the quality and accuracy of the picture when viewed on these devices." Read the full blog here: https://lnkd.in/e38qWVZ9

Follow for all things AOMedia! https://lnkd.in/eTb5F-kM

Netflix’s?Liwei Guo?shares how AOMedia unites industry and academia to advance open-source media formats, benefiting the entire streaming ecosystem:?https://lnkd.in/eA29NBz2

Meta?Senior Media Software Engineer?David Ronca?spoke with Streaming Media about #AV1 deployment and how Meta expects AV1 adoption to increase over time: “Fifty percent of video watch in the Meta family of apps ecosystem is now AV1 and we’ve set a goal for the year to be above 60%. We believe that we can get it up to around 90% by January 2028.” Watch the interview here: https://lnkd.in/eTejrjtD

Learn how leaders like?Microsoft’s?Sasikanth Bendapudi?see the value in AOMedia:?https://lnkd.in/eUUPw-4t

AV1 in action: NEW adopter stories are here! Meta, Microsoft, Netflix, and NETINT Technologies Inc. share how #AV1 is transforming video experiences—enhancing quality, reducing bandwidth, and improving efficiency. See how these industry leaders are leveraging AV1 in the latest expansion of the?AOMedia Adoption Showcase! Hear from our members: - Meta?optimizes video playback across its apps for reduced bandwidth and smoother streaming: https://lnkd.in/e4UuNbQc - Microsoft?enhances video conferencing with AV1 to deliver better quality and lower latency: https://lnkd.in/eUUPw-4t - Netflix?ensures exceptional streaming experiences with AV1, even in bandwidth-constrained environments: https://lnkd.in/eA29NBz2 - NETINT?empowers streaming platforms with scalable, high-performance AV1 encoding: https://lnkd.in/ggshX9d2 Explore the full stories and see why AV1 is the future of streaming! Read more: https://lnkd.in/endDxV9n

Curious about why companies should join AOMedia? Hear it straight from?Ioannis Katsavounidis?of?Meta! Read his inspiring words:?https://lnkd.in/e4UuNbQc

AOMedia is thrilled to have?Ant Group?join our alliance as we work together to advance open media technologies! ???? Their expertise in digital infrastructure will help drive the adoption of?#AV1?and other cutting-edge video, audio, and multimedia solutions. Welcome to AOMedia, Ant Group! Read more: https://lnkd.in/e_i_hjm5

Hear from?Matt Frost, Director of Product Management at Google, why the right tools matter for developers:?https://lnkd.in/ei47KYDw