?? How can publishers use AI responsibly—and build reader trust in the process? As AI tools become more common in newsrooms, audiences are asking questions about transparency, bias and oversight. At the upcoming News Industry Mega-Conference, April 14-16 in Orlando, AAM’s Kevin Rehberg and Gannett | USA TODAY NETWORK's Jessica E. Davis will explore how publishers can meet those concerns head-on by implementing the Eight Pillars of Ethical AI Use—a new framework developed by publishers, for publishers to guide responsible and trustworthy AI adoption. Learn more and register: https://hubs.li/Q03f5PqW0 #newsmedia #AI #ethics America's Newspapers
Alliance for Audited Media
科技、信息和媒体
Schaumburg，IL 2,545 位关注者
AAM powers transparency and collaboration between North America’s leading media professionals.
关于我们
As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.
- 网站
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https://auditedmedia.com
Alliance for Audited Media的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 51-200 人
- 总部
- Schaumburg，IL
- 类型
- 非营利机构
- 领域
- Media data、Circulation audits、Crossmedia data、Ad tech verification、Tech assurance、Media audience data、Privacy Compliance、Digital out-of-home certifications、Point of care media verification、Magazine data、Newspaper data、Digital website audits、Premium publisher vetting、Digital publisher audits、MRC pre-audit assessments、TAG Certification audits、Media certification、Technology platform certifications、Event certification、Sustainability certifications和Media audience data
地点
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主要
获取路线
1600 McConnor Parkway
Suite 200-217
US，IL，Schaumburg，60173
Alliance for Audited Media员工
动态
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?? Congratulations to CES on successful completion of its independent event audit! We’re proud to support the Consumer Technology Association in their commitment to transparency and accuracy through independent audits. Learn more about the event and audit in this exclusive feature with CTA's Gary Shapiro by Trade Show Executive magazine: https://hubs.li/Q03dYJYh0 #events #verification #tradeshows #transparency
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At this week's SIIA #BIMS2025, AAM’s Richard Murphy joined a panel to discuss how AI is transforming media organizations — from automating workflows to enhancing audience insights — while emphasizing the importance of transparency, trust and ethical implementation. Thank you to SIIA for hosting such an important conversation and bringing together leaders from across the industry to share their perspectives on navigating the future of media. #AI #Media #MediaInnovation
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One of the biggest hurdles for retail media buyers? Inconsistent metrics across networks. In this clip from our latest AAM Media Matters interview, IAB Europe's Marie-Clare Puffett breaks down why unified standards aren’t just nice to have—they’re essential for global brands trying to measure success and make smart investment decisions. #RetailMedia #MarketingStrategy #Advertising #IABEurope
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Need a quick visual of newspaper ZIP code data? AAM Media Intelligence Center power users know where to find the right tools for the job—and the Distribution Map is one of their go-tos. This interactive heat map is available in AAM Brand View profiles and makes it easy to view ZIP code distribution for U.S. news media clients. With the Distribution Map, you can: ? Get an instant visual of circulation or household coverage ? Hover to see ZIP-level data or click to aggregate totals ? Filter, export and save the map for future use Learn more tips from AAM database power users: https://hubs.li/Q03dnHtt0 #tuesdaytips #media #newsmedia #mediaplanning
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?? Congratulations to California Marketing Group | CMG for earning recertification as an AAM Certified Partner! The AAM Certified Partner Program recognizes companies for adhering to data quality standards and maximizing efficiency for publishers participating in AAM audits. The recertification demonstrates that CMG, a leading telemarketing services provider, continues to meet AAM’s rigorous standards for data management, technology and quality control. Read the announcement: https://hubs.li/Q03d4CfQ0 #auditedmedia #certification #dataquality
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AAM at Work: Driving Change Together At the end of last year, AAM created working groups for our news media, periodicals and media buyer clients to receive feedback from diverse perspectives and provide learning opportunities for members. Here are a few highlights of topics covered at the March meetings: ? Digital Reporting Changes – Members discussed ways to better align digital reporting with industry needs. AAM proposed updates to news media reports including reporting by access and aligning terminology with what’s commonly used across the industry. ? Enterprise Audit Solution – A new approach to verify publishers at the corporate level and expand the data available in AAM’s Media Intelligence Center. ? AAM Media Signal Select – A beta solution providing impartial insights into digital inventory based on criteria for user experience, site identity, anti-fraud and more. ? Ethical AI Certification – A new program in development to help publishers demonstrate responsible AI use and build audience trust. These discussions help shape the future of AAM’s assurance offerings. Are you an AAM client interested in joining our next working group? Reach out to learn more: https://hubs.li/Q03cVz_w0 #MediaTransparency #NewsMedia #DigitalAdvertising #AAMatWork
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Congratulations to Financial & Insurance Conference Professionals (FICP) for achieving silver-level certification to the EIC Sustainable Event Standards!
Congratulations to the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) for achieving silver-level certification of the global EIC Sustainable Event Standards (SES). The Alliance for Audited Media, a not-for-profit auditing organisation, performed the independent third-party certification of FICP’s compliance with the EIC Sustainable Event Standards. The achievement spotlight's FICP’s commitment to sustainability. It’s a powerful brand message to attract environmentally conscious groups, sponsors, registrants, and speakers. The EIC Sustainable Event Standards have been created through a global collaborative process with participation from subject matter experts in all sectors. They provide a framework for collaboration, a strong focus on guidance and metrics so that event professionals, at all stages of their sustainability journey, have the support needed to implement and measure sustainable practices. To date, more than 300 professionals have participated in the review of the standards. Learn how your organisation can strengthen their commitment to sustainability by certifying to EIC’s global environmental and social responsibility standards. https://ow.ly/pGjj50Vkk7Z #EIC #EventProfs #Sustainability #InternationalStandards
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Hoard’s Dairyman recently became the first U.S. magazine to achieve certification from the Journalism Trust Initiative, another example of the company’s longstanding commitment to provide advertisers and readers with verified, trustworthy agricultural journalism and data. Hoard's Dairyman also uses AAM Brand View to share its complete brand story including verified cross-media data alongside important company information and a link to its media kit. Learn more about the brand and view its profile: https://hubs.li/Q03cJLCZ0 #media #audience #magazines #publishers #data
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Media buyers rely on AAM’s Media Intelligence Center to find trusted publisher data for market analysis. In February AAM released new news media and magazine data, which contributed to a 12% increase in buyer activity compared to January. Agencies use AAM’s database to assess publisher partners and build media plans with confidence. Perform market analyses and find premium publishers by accessing AAM’s database: https://hubs.li/Q03cwqHD0 #media #data #mediabuying #publishers
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