All Better Co.

What we see in this image and post is not only forward progress in better snacking. But the opportunity we saw in solving our own problem and offering it to the world in the form of better for you and better for the planet first aid. We might not be making something you can snack on, but we are making something you can bet on and count on :) Who wants in? Don't say we didn't offer to join us... Stacy Bernstein + Merav (Kaplan) Goldman

As a growing CPG brand, it’s crucial to have partners who truly understand the unique challenges and opportunities we face. We’re incredibly grateful to Pod Foods for being just that — a true partner in our growth journey. Working alongside them and Erewhon has been an absolute pleasure. We’re excited to see the Everything Spray on the shelves at Erewhon and can’t wait to see what’s next! Thank you for all your support as we continue to grow! Stacy Bernstein + Merav (Kaplan) Goldman

$100 to invest in a company? You spend more on lunch/coffee each week, so why not? We’re thrilled to announce the launch of our Reg CF campaign for All Better Co. and wanted to share some key facts about it and why we’re so excited to be taking this step: + Low Minimum Investment: The minimum investment is just $100. While it might seem low, we believe this makes it accessible for more people to join us, and we’ll explain why in an upcoming post. + Empowering Women to Invest: Our first goal is to engage 100 women to invest $100 each. While this opportunity is open to everyone, we’re specifically focused on empowering women because this is central to our larger vision. + Why This Matters: We’re taking this route because we believe our success will be a powerful reminder that small, collective actions can drive big change. In today’s world, as we raise the next generation, it’s crucial to believe that small steps can lead to transformative progress. Be part of this collective change and participate in our campaign! Stacy Bernstein + Merav (Kaplan) Goldman https://lnkd.in/gJeYRq9b

I would say this is true for women led brands as well. Women led brands have to come farther in their growth, be more buttoned up and prepared to appraoch investors and in general do more. It seems we do this naturally already. I believe part of this is because we are trained to be efficient. We need to make the points we need to make as quickly and concisely as possible. The attention span of those around is limited and therefore we need to bring our A game to every game. I once had a supervisor who told me, "He who writes the agenda, owns the meeting." I have found this to be true over and over again. Come prepared, show them what you know and what you are capable of. Stacy Bernstein + Merav (Kaplan) Goldman

Though this was written a bit ago, it resonates with All Better Co. 🤩 While food-focused, it highlights key points that will help us stand out in our pursuit of better-for-you and better-for-the-planet first aid. 🌍💚 We’re truly a small brand. Two moms, no VC backing, no prior experience in this space — just a passion to create. 👩👩👧👧 We’re changing both the inside AND outside of first aid. Not just a modern aesthetic — we’re improving ingredients and the look of our products. ✨😜 We aim for continuous improvement in our environmental impact. We can’t afford all the big certifications yet, but we're committed to progress over perfection. 🌱 Authenticity is key. All Better Co. started at home during the COVID lockdowns. Our kids have witnessed every step and take pride in the business, so we do it right. 💪❤️ Stacy Bernstein + Merav (Kaplan) Goldman https://lnkd.in/dA87tgdv

We did not attend or show at ExpoWest this year. It seems like the place to be for better food and beverage. What would be the equivalent for personal care? (Not necessarily beauty) #expowest #expoeast #betterskincare #getallbetter Stacy Bernstein Merav (Kaplan) Goldman

Refillable Products: Some Thoughts At ABC, we approach our products through the lens of both form and function. First and foremost, we consider efficacy—does the product do what we say it does? Then, we evaluate the delivery mechanism—is this the easiest and most efficient way to apply the product for its intended purpose? Only after meeting these priorities do we explore the most eco-friendly packaging options. From the start, we’ve been asked why we don’t use refillable or more eco-friendly packaging. The answer is simple: while sustainability is important, it can’t come at the cost of performance or ease of use. The concept of refillable products is great—but at this stage in our lives, it’s just not the right fit. Between us, we have five school-aged kids, and the reality of keeping track of refills, ensuring the original packaging remains intact let alone in our possession, and actually refilling on time? Let’s just say the odds are slim. And since our primary consumers are people like us, refillable packaging doesn’t align with our brand—at least not for now. How often do people truly refill products designed to be refilled? Maybe it’s a habit that develops over time. But for now, we’re still working on getting our kids to put their clothes in the hamper and shower after sports. So, for the sake of sanity and personal hygiene, we’ll focus on what works best for busy families like ours—products that fit seamlessly into real life. How's the kids showering going Stacy Bernstein and Merav (Kaplan) Goldman ? #momfounders #formandfunction #getallbetter #femalefounder #familycpg

Stacy Bernstein and I had the privilege of meeting Gloria Allorbi of Gloria’s Shito while appearing on Roku and Hello Sunshine Side Hustlers with Emma Grede and Ashley Graham. Connecting with her and sharing this entrepreneurial journey has been one of the highlights of that experience. As an immigrant myself, the link between food and history resonates deeply. I love that Gloria is bringing attention to the rich story of West African cuisine and its profound influence on Western food. Unless you’re eating Native American cuisine, every dish we enjoy has roots elsewhere. It’s time we acknowledge those stories and recognize the immense debt we owe to African culture—a culture that, in many ways, was forcibly brought here and has since become an integral part of American identity. Keep sharing your stories, Gloria—we’ll continue to amplify them alongside you. (And don't worry, I do not doubt that one day you will lead the panel at Expo West on the growing African Cuisine Market! So just keep going) #sidehustlers #femalefounders

Well done Michelle Volberg. Honored to have you as an investor in All Better Co. and we are working to follow your lead. We are so proud to be fully female-founded and plan on continuing to bring in the right people for the job and if they all happen to be female, then the more the merrier.