What we see in this image and post is not only forward progress in better snacking. But the opportunity we saw in solving our own problem and offering it to the world in the form of better for you and better for the planet first aid. We might not be making something you can snack on, but we are making something you can bet on and count on :) Who wants in? Don't say we didn't offer to join us... Stacy Bernstein + Merav (Kaplan) Goldman
Another day, another big move in better-for-you snacking: The Hershey Company announced plans to acquire LesserEvil Brand Snack Co., adding clean-label, consciously sourced snacks to its growing better-for-you portfolio. 🚨 This comes on the heels of: 🥤 poppi’s acquisition by PepsiCo 🩵 Alani Nutrition's acquisition by CELSIUS 🧉 Mela's acquisition by Calypso Lemonade 💫 The Pink Stuff joining Rust-Oleum Corporation's cleaning biz From drinks to snacks to household goods, the throughline is clear: → Brands with strong consumer pull and bold storytelling are making the leap to mass. → Retailers are giving them space. → And execution is what will make or break momentum. What happens after the shelf reset matters most. 📍Do products show up on the right shelf, in the right store, with the right positioning? 📍Are they driving velocity—or just sitting pretty? It’s an exciting time for challenger brands—and a pressure-filled one too. #CPGTrends #BetterForYou #RetailExecution #BrandGrowth #ModernSoda #FunctionalSnacks