ALK Digital Marketing

If you love shopping Black Friday Cyber Monday deals, give your favorite digital marketer a hug this week! ?????????

As we near the end of 2024, I'm thinking a lot about how digital marketing might change in the coming year. If you're wondering what’s next for digital marketing in 2025, here is where I'm placing my bets! ?? Voice Search SEO: Optimizing for natural language queries is no longer optional — think conversational keywords, full-sentence phrases and FAQ content. ??? Social Commerce: In-app shopping is taking over! With seamless purchasing experiences, social platforms are the new digital storefronts. ?? More Touchpoints: Consumers are everywhere, and your strategy needs to be too. Omnichannel marketing is the key to a consistent, connected experience. Swipe through to see what else I think will be trending in 2025, and follow for more expert tips to stay ahead of the game. #2025marketing #digitalmarketingtips

Black Friday and Cyber Monday are right around the corner! ??? Want to maximize sales and set your business up for success? I’ve put together top strategies to maximize sales and set your business up for success. Prepare to leverage this holiday season! #BlackFriday?#BFCM?#MarketingTips?#DigitalMarketing

The recent Google antitrust case could reshape the digital marketing landscape, creating opportunities for other search engines and AI platforms. How might this impact digital marketers and their clients who rely on Google’s dominance in search? Head to my website to read the full blog, where I share insights on the case and tips for preparing for potential changes: https://lnkd.in/gAMi-DbR #googleantitrust #SEOtrends #DigitalMarketing

Can you believe that as recently as the 70s and 80s, women couldn't open a bank account or start their own businesses without a male co-signer present? Today I can call myself a female business owner?because of all of the women before me who fought for that right. And half of my clients are women, as well! Here's to all the female small business owners out there. Keep doing your thing!

To run successful email marketing, start with these 5 essentials: an automated welcome message, a content plan, a preferences page, a verified sender domain, and a custom email template design. But there’s much more to consider — like list segmentation and growth strategies! Partnering with a professional like ALK Digital Marketing ensures your email campaigns are not only well-executed but highly effective. #EmailMarketing #DigitalMarketing #ALKDigitalMarketing

WOW. I can’t believe it’s been a year! ?? One year ago I made the call to leave the agency and corporate marketing world behind to chart my own path after two friends and colleagues told me they would hire me on as their personal digital marketers. It was a “now or never” moment that changed my life forever. A year later, I have a full roster of long-term relationships with the BEST clients ever. I can’t adequately put into words how grateful I am to every single person who has supported this journey, from those who told me I could do it, to those who referred my services, and even those who have simply liked my posts on social media or opened my emails. Seriously - EVERY little bit means so much to me. My network of supporters is absolutely incredible. Here’s to many more years to come! ???#freelancing?#digitalmarketer?#gratitude9m

Time for another case study! This time for a leads-based client???. A local architecture firm sought the services of ALK Digital Marketing in late 2023 to improve its online presence, local awareness of its services, and to boost the number of qualified project leads per month. At that time, analytics tracking was very limited, search presence was low, and the firm wasn't receiving qualified leads from their website. They had a goal of 2 *qualified* leads per month in 2024. I started out by ensuring that leads were tracking accurately in GA4 and that we had methods of organizing qualified vs. unqualified leads. This allowed us to gather more insights about the firm's converting and non-converting audiences, as well as opening up the possibility for conversion-optimized ads in the future. Then, I made small, but important conversion optimizations to the website and its lead storage. Following that, I kicked off a consistent digital presence on social media and email channels. Lastly, I performed keyword and audience research to launch highly targeted social and Google Ads. The results have surpassed their goals for every month of 2024, including a record-breaking 5x their lead goal (10 leads) last month! With leads constantly flowing in, the firm can refocus their efforts on keeping operations tidy without needing to worry about keeping business coming. #digitalmarketing #marketingstrategy #architecturemarketing #leadacquisition

Transform your marketing approach with Allison Kronberg from ALK Digital Marketing at DigiMarCon Hawaii 2024! Join us on July 18-19, 2024, at Hyatt Regency Waikiki Beach Resort & Spa. Secure your ticket and revolutionize your strategies! https://lnkd.in/gnyHQpmW #DigitalMarketing #Marketing #Media #Advertising #MarketingEvent #DigiMarCon #DigiMarConHawaii #Honolulu

??? I'm excited to share that I've accepted a public speaking engagement with DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions. It will be my first time speaking at a digital marketing conference – hopefully the first of many to come! My 45-Minute Master Class will cover "The Evolution of Google Ads: Demystifying Performance Max". In the presentation, I'll cover the evolution of Google Ads, emphasizing the shift from traditional Search Ads to the innovative AI-driven Performance Max campaigns. With accounts leveraging Performance Max experiencing an average 13% increase in conversions, the critical question is: are they always the optimal choice? I'll delve into the distinctions between these campaign types, backed by real-world case studies, and provide actionable insights on when to utilize each for maximum impact. After the event, I'll share the presentation with my followers and email subscribers. #digimarconhawaii #digitalmarketingspeaker #digitaladvertising