Here's a startling truth: Premium news inventory is currently selling for pennies on the dollar compared to entertainment content on the same publishers. Why? Misplaced brand safety concerns are leaving over $2B in high-quality advertising opportunities on the table. But here's where it gets interesting... Recent studies show that ads appearing alongside quality journalism actually boost brand trust and relevance. We're not just talking about impressions – we're talking about meaningful brand connections. At?Aligned.News, we're revolutionizing how brands engage with news content through AI-powered contextual sponsorships. Imagine transforming standard ads into messages that thank brands for supporting impactful journalism across 30+ social categories. The results? ? Premium inventory at fraction of usual costs ? Enhanced brand perception through journalism support ? Deeper audience connections through contextual relevance ? Measurable impact on brand trust metrics This isn't just advertising – it's about supporting the ecosystem of quality journalism while building authentic brand relationships. ?? Key Takeaway: The future of digital advertising lies in aligning brand messages with quality journalism that matters to audiences. What's your take on the relationship between brand safety and news content? Have you seen examples of brands successfully navigating this space? #DigitalAdvertising #BrandSafety #MediaInnovation #JournalismMatters #AdTech
关于我们
Our mission is to make the most valuable news inventory for readers, publishers and society into the most valuable inventory for advertisers. Aligned.news unlocks 2B+ of inventory from top news publishers by reframing ads on real news stories as contextually relevant, topical sponsorships of those stories by brands.
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 类型
- 私人持股
- 创立
- 2022
- 领域
- Advertising、News和Journalism
Aligned.News员工
动态
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Love this post by Erez Levin. Advertisers who are early movers on this trend will reap the benefits.
FUNDING NEWS/JOURNALISM WITH ADS Online news publishers struggle to monetize with advertising for a few key reasons: 1. Brand Safety - buyers exclude news to avoid appearing near sensitive content 2. Artificial Supply - buyers have a seemingly infinite supply of inventory that meets their basic campaign objectives based on vanity metrics (cost + viewability, completed video views, reach, view-thru conversions, etc.), so the cheapest supply with least friction to buy (h/t to Tom Triscari for 'water flowing to path of least resistance' analogy) wins. Even though #1 is problematic, I believe it gets a disproportionate share of focus compared to #2 which is ultimately the more impactful issue for news (and higher quality media in general). Until we contend with the actual scarce supply of value (user time & attention available or willing to give to ads) that we've all pretended is infinite, buyers en masse won't have strong enough incentives to shift to better metrics AND as a result pay more for media. Fortunately, a supply crunch is indeed coming, and with it some forcing functions to move away from cheap and ineffective media towards higher quality media that drives real marketing & business outcomes, including perhaps most importantly, news & journalism. The best thing we can do is accelerate that supply crunch - shaming buyers to stop buying or at least overpaying for misdeclared muted in-stream video and long-tail sites that deliver nothing more than easily-gamed vanity metrics for slightly cheaper. #SaveTheNews #QualityMatters #QualityOverQuantity cc Matt Prohaska Vanessa Otero Lou Paskalis
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Important post by David Nyurenberg - we must recalibrate the approach that brands take to buying news.
Advertisers have grown more hesitant to support the news over time out of concern that divisive news coverage may lead to a bad brand association. However, this leaves room for many opportunities for brands to take advantage of. David Nyurenberg, our Associate Media Director of Digital Video, explores why brands should embrace the untapped potential of the news in digital video at the link below. #digitalvideo #newscoverage #journalism #advertising #brandopportunities