Alder & Co.

Feeling alone in the chaos of the world? ??Connect with the Community of other climate tech marketers from around the globe in Tofu, a digital community built just for those operating in the climate space. Learn from others, share your professional wins, and build new connections. Hear more from digital community expert PJ Forgione on why building meaningful connections is so important here ?? https://lnkd.in/exFjbghG #MarketingCommunity #CommunityBuilders #DigitalCommunity

What an incredible couple of days at the MIT Energy Conference, surrounded by brilliant minds, bold ideas, and transformative solutions shaping the future of energy and climate. ???? A huge shoutout to Andrew Grabowski, Sofia Karagianni and Allison Kammert for their hard work in bringing this event to life—honored to be part of it! ?? A few notable gems that really stuck with us: ?? "Be a champion for your category, not just your company—this is the tide that will rise all boats." – Curtis Tongue, Renew Home (yup, collaboration, not competition, will drive industry-wide progress!) ?? "Modifying your story for different audiences is key"– Emma Rodvien (As marketers, we can’t reiterate enough that tailoring your message is critical for climate solutions to scale.) ??? "As scientists, we need sandboxes—both to build and to prove climate solutions." – Peter Ellis, The Nature Conservancy. (Agreed-the best innovations need space to test, iterate, and scale before the world catches up.) ?? "AI is in the air you breathe—if you're not using AI, you're not a modern company." – David Miller, Clean Energy Ventures (We’ve said this before: AI isn’t a nice-to-have anymore—it’s table stakes in climate tech.) ?? "The world needs two things in the coming decades: 1. Certainty of impact. 2. Scale of impact. And we need to make these solutions accessible and affordable." – Randy Spock, Google. (Agreed!) ?? "It doesn’t have to be either/or in climate innovation” -Peter Ellis and Randy Spock added, “People too often think of climate solutions as binary…it’s really more about a spectrum” (We say this often to our clients: the climate crisis is too big for this vs. that, it really is a combination of things all working together for positive impact.) ?? "Celebrate iterative success—you don’t have to go from 0 to 100 out of the gate." – Christina McPike, WinnCompanies (Without question.) ?? "We have to think about impact in a human way—in addition to saving money or carbon, how does it actually help people?" – Tanya Barham, Community Energy Labs. (Couldn't agree more!) Our final thoughts: From scaling innovation to redefining storytelling, one theme was clear: climate solutions must be built for real-world impact. Awesome few days. So glad to have been a part of it. What insights resonated most with you? #MITEnergyConf2025 #EnergyInnovation #SustainableFuture #MIT

?? Student-led climate and energy conferences aren’t just about discussion—they’re driving real action. With a greater focus on impact, engagement, and inclusivity, these events are shifting from traditional speaker-driven formats to dynamic, solution-oriented experiences. We spoke with two changemakers leading this transformation: ??Andrew Grabowski (Massachusetts Institute of Technology SDM Fellow) is advancing sustainable aviation and climate tech, organizing the MIT Energy Conference and Zero Impact Aviation Alliance to bridge research with real-world deployment. ??Mallory Furlong (University of Toronto) is tackling eco-anxiety and social sustainability, leading initiatives like Climate Crisis Café to help students process the emotional toll of the climate crisis and take action. Their insights show that when students lead, conferences evolve—bringing new voices, fresh solutions, and a stronger sense of community. ?? How do you see the role of students shaping the future of climate action? Read more here: https://ow.ly/3fmY50V7Frh #ClimateLeadership #StudentLedConferences #Sustainability #CleanEnergy #FutureofClimate

???Alder is honored to be the Marketing Partner of 2025 DC Climate Week. ?? Let’s connect, collaborate, and drive meaningful climate action together. ?? Reach out—we’d love to meet up! #DCCW2025 #DCClimateWeek #ClimateAction #Sustainability #ClimateChange

If the current state of politics and news in the U.S. has you feeling frozen, angry, or hopeless, you're not imagining it. Our brains are wired for survival mode, keeping us stuck in stress rather than action. And that’s by design—it stops us from doing what we’re here to do: change the world. But what if you could recognize these triggers and learn a practical tool to break free from survival mode? Our good friend and incredible transformational expert Laurie McGinley is hosting a free event designed to give you: ? A simple understanding of the neuroscience behind your reactions ? A tool to use when you feel overwhelmed ? A pathway to feeling better, thinking clearer, and reclaiming your power Fear-based narratives want to keep us stuck. This is your chance to push back, reset, and move forward. If you’re here to make a difference, join us and learn how to shift from survival to action. ?? Thursday, February 20, noon Pacific, 3:00 p.m. Eastern 45 minutes on Zoom Register here ??https://lnkd.in/ecRbmEwX #MindsetShift #Resilience #Neuroscience #MentalHealth #TakeAction

Commercial EV fleets are up against new tariffs, stricter quality control, and increasing domestic compliance requirements—especially when serving U.S. government customers like airports and city transit systems. And the stakes are only getting higher. Alder is working with Endera, who is revolutionizing the specialty vehicle industry by integrating best-in-class vehicles, charging platforms, and proprietary fleet management software into an all-in-one seamless solution. Their approach brings simplicity, accountability, and keeps more manufacturing and jobs here in America—all while accelerating the transition to clean mobility. And they’re just getting started. #EVs #Cleantransportation #FleetInnovation #electricbuses

????? In a groundbreaking move, Boston becomes the first U.S. city to require net zero carbon for new large buildings from day one. Mayor Michelle Wu recently announced the approval of Net Zero Carbon (NZC) Zoning, a major step toward the city’s goal of carbon neutrality by 2050, reinforcing Boston’s leadership in decarbonization and sustainable development. With an Alder office in Boston, we’re proud to see this bold climate action happening right in our backyard. Being part of a city driving climate innovation and sustainability is both inspiring and motivating. More here?? https://lnkd.in/dbMNWRpE Boston is setting the standard—who’s next? #NetZero #Sustainability #ClimateLeadership #Boston #Decarbonization

This quote, the crux of a recent piece for Scientific American by Rachel Feltman and Fonda M., really caught our eye… "Hopeful skepticism is thinking like a scientist—letting go of assumptions, paying attention to evidence, and realizing that people are often better than we think." Behavioral scientist Jamil Zaki, head of Stanford University's Social Neuroscience Lab, challenges us to fact-check our own cynicism in his latest book. The gist: when we pause to question our negative assumptions, we open the door to stronger communities, better relationships, and a more optimistic way of engaging with the world. With a lot of current uncertainty, skepticism and negativity facing all of us in the climate community at the moment, maybe some good science to keep in mind. ?? Give it a read (or listen) here ??: https://ow.ly/kWXl50UTwnm #HopefulSkepticism #MindsetShift #CommunityBuilding #BehavioralScience

?? For every dollar you invest in climate adaptation, you save $3 to $8 in future costs. That’s just one timely insight from the Inevitable podcast’s recent conversation with Kathryn Bakos. ?? Bakos is Managing Director for Finance and Resilience at the Intact Centre on Climate Adaptation | Centre Intact d’adaptation au climat. Her conversation with host Cody Simms includes a range of economic reasons why cities, towns, and society at large must prioritize climate adaptation. ?? It’s an important reminder: building resilience in the face of climate change might seem expensive but it’s a bargain compared to the cost of being unprepared. Have a listen to MCJ's new podcast here ?? https://lnkd.in/ep3e6qsG #ClimateAdaptation #EconomicInsights

Sustainable growth requires a sustainable foundation. Amid the uncertainties this year has brought, we remain more committed than ever, meditating on the manifesto that inspires and guides our work. Read our manifesto below or here: https://lnkd.in/et5dv7eZ #sustainablegrowth #BusinessManifesto