Albertsons Media Collective

?? Mike McNeeley, Senior Vice President of Product for Index Exchange stepped into #TheGarage to discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Listen to the latest Garage Podcast episode now! ?? Apple: https://lnkd.in/ghe5uEzd ?? Spotify: https://lnkd.in/gHrfv-GX Hosts: Dan Massimino & Evan Hovorka

Last week, leaders from our team attended events on both coasts to join conversations about the future of retail media and how Albertsons Media Collective is driving growth through innovation. At Andy Plesser’s #BeetRetreat Santa Monica, our SVP Kristi Argyilan had an in-depth one-on-one discussion with Terence Kawaja of LUMA Partners about the growth of retail media, how it is expanding to meet demand, and how it will be measured and bought – especially programmatically. Kristi added, “With the likeliness of consolidation and how appealing RMNs are for brands, the case for a CPG to use retail media is indisputable.” And at Retail Media Days New York, Michelle Kircher-Weiskittel, our Head of Media, Creative and Operations, joined a panel of executives from Loblaw Advance, Adaptive Retail Group, Mirakl and Revieve to discuss innovation trends in retail media including advanced analytics, ad format innovation, and how AI is improving personalization. Michelle commented, “In retail media, we are going to see flexible service models (managed, self, etc.) allowing brands to interact programmatically. The result will impact both brands and agencies’ org structure and how they bring together their brand marketing and shopper marketing strategies.”

We are proud to be a sponsor of the 2025 #IAB Annual Leadership Meeting! The event will be full of thought-provoking panels, breakout sessions, fireside chats, and more from industry leaders and change-makers, including our very own Kristi Argyilan. Will we see you there?

Today at the #CTVAdDays Summit, we announced the expansion of our Collective TV offering to include video ads on NBCUniversal. This further enables brands to achieve full funnel objectives with performant, brand safe media where their shoppers spend the most time, CTV. NBCu and The Collective pair premium inventory with dynamic creative, ensuring shoppable ads are served to the right audiences at the right time. Media planners can add this rich media offering directly to their media plans as part of our managed service, helping brands connect with Albertsons Companies audiences across NBCU’s full suite of channels and publisher partners. Our own Evan Hovorka appeared on stage with Clinch’s Oz Etzioni and NBCUniversal’s Shawn Makhijani in a conversation led by EMARKETER’s?Blake Droesch to discuss CTV’s massive opportunity as a growth engine for retail media networks. “Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels." -Evan Hovorka, Albertsons Media Collective’s Medica Collective’s VP Product and Innovation

With great power, comes great responsibility... to the customer. ?? On the latest episode of #TheGaragePodcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, Business Development and Partnerships Executive at Placer.ai, and Paul Brenner, SVP Global Retail Media and Partnerships at Vibenomics, a Mood Media company. The group of innovative minds discuss the transformative power of in-store retail media and its impact on brands and retailers. They also uncover powerful opportunities at the fingertips of the industry now. For example, fundamentally reshaping the consumer in-store shopping experience and driving strategic changes as well as the critical importance of integrating technology, measuring effectiveness, and establishing standardized metrics. https://lnkd.in/eT_ud6qW ?? Apple: https://lnkd.in/ghe5uEzd ?? Spotify: https://lnkd.in/gHrfv-GX

Join us in congratulating our Vice President of Product Innovation, Evan Hovorka, for being named to the #Adweek50! ?? This year's list of incredible, innovative leaders recognizes the behind-the-scenes stars that are driving growth for their brands and organizations while continuing to transform the industry during this era of change. Congratulations to Evan and all the other impactful industry change-makers and thought-leaders! See the full list here: https://lnkd.in/ehMnTKJD

Michael Halverson, Principal Product Manager, will be joining a dynamic session at Path to Purchase Institute Live and Expo this week. The session, Driving Brand Growth Through Unified Retail Media Networks, will cover the untapped potential in retail media— from unlocking innovation and driving stronger brand outcomes to enhancing the shopping experience through seamless omnichannel execution. Are you attending #P2PILive this week? ?? Comment what you are looking forward to below!

Evan Hovorka, VP of Product Innovation, sat down with Stuart Adamson, host of the Retail Media Moguls podcast to give a peek behind the Collective curtain. During the insightful discussion, Evan outlines some exciting possible solutions for advertisers like... ?? Self-service models ?? In-store digital advertising ?? In-house technology development ?? Connected TV ?? Digital out of home ...and more! Listen where-ever you find your podcasts! Apple: https://apple.co/48wNnEI Spotify: https://spoti.fi/3YNLPlh YouTube: https://lnkd.in/gEbYmKdP #retailmedia #rmns

Michelle Kircher-Weiskittel, Head of Media, Creative & Operations, is joining a LinkedIn Live event, uncovering how data can drive deeper insights and relevance. ?? Join the event next Wednesday, November 13 at 12:30 PM ET

Earlier this month, Kristi Argyilan, SVP, joined Aisha Khan, Executive Director, Global Commerce Client Acceleration for GroupM and moderator Michael Burgi at the Digiday Media Buying Summit for a discussion around the future of Retail Media. The trio discussed... ?? The explosion of #RetailMediaNetworks across all industries. Kristi noted that grocery is a unique type of retailer though, with extremely active customers. At Albertsons, 36 million active loyalty members are shopping multiple times per week offering valuable insights for advertisers. ?? The movement toward RMN standardization and how it will ultimately help advertisers and agencies navigate multiple media networks. ?? The non-endemic opportunity and how The Collective is leveraging existing and new partnerships across the industry.