Akkio

Nothing beats March Madness energy… except maybe sipping cocktails and talking AI with the best minds in media and advertising. ???? We had a blast this week hosting our March Madness Sip-Off—a night of curated conversations, great company, and even better brackets. Swipe through for a few highlights from the evening! Big thanks to everyone who joined us—we’ll see you at the next one.

Last week, we had the pleasure of sponsoring the Digiday Media Buying Summit in Music City! The Akkio team shared insights on how AI can help media agencies activate their proprietary data at scale, and engaged in dynamic discussions about AI transformation opportunities in the agency landscape. Here are two key takeaways from the event and how Akkio can help fill AI and automation gaps in the industry: Agencies are experimenting with AI, but struggle to operationalize it across creative, planning, optimization, and reporting. ? How Akkio helps: We automate reporting, insights, and forecasting, freeing teams from manual work and arming them with more time and tooling for high-value activities. Measurement complexity and scaling retail media remain top concerns, with challenges around interoperability and closed-loop insights. ? How Akkio helps: We help analyze and activate first-party data, build predictive audiences, and deliver AI-driven insights to optimize campaigns. It’s clear that AI is the future of media buying — and Akkio is here to help agencies unlock its full potential. #Marketing #AIMarketing #AIForAgencies

Traditional DSP tools were built for a bygone era. Today’s leading agencies need more than basic segmentation – they need intelligent audience development that drives real business outcomes. That’s why we built Akkio's Audience Studio differently: -Unified data intelligence that eliminates silos among data sources -AI-powered natural language exploration for intuitive audience discovery -Transparent, customizable lookalike modeling with full visibility -Seamless integration across the entire campaign lifecycle For agencies reevaluating their audience-building strategies, check out our latest blog: https://lnkd.in/ezPrBm_8. #Marketing #AIMarketing #AIForAgencies

Akkio is a proud sponsor of this year's Digiday Media Buying Summit. Will you be attending in Nashville this week? ?? Tune into our session on Day 2: "From AI to ROI: Activate Your Proprietary Data At Scale" with Justin Canning, Head of Sales. DM us to set up time to meet on the ground - We'll see you there! #Digiday #DigidayMediaBuyingSummit #AIMarketing #AIforAgencies #AIAnalytics

The AI-driven transformation in media agencies is already underway, and the winners will be those who harness its power to deliver faster, smarter results for their clients. In a recent Akkio webinar, industry leaders shared invaluable insights into how AI is reshaping the game. Here are the key takeaways: -Data Hoarding is a Thing of the Past – It’s all about quality over quantity, and efficiency is key. -AI-Powered Insights – Automating data analysis empowers your team to focus on what truly matters: strategy. -Speed is Your Competitive Edge – Unlock insights in seconds, not weeks. Curious how AI can transform your agency’s data approach? Dive deeper in our latest blog: https://lnkd.in/etab83B4 #Marketing #AIMarketing #AIforAgencies

The Akkio team is inspired after an incredible day at the Carat Innovation Summit! Proud to see our CEO Jon Reilly on the Applied Intelligence panel, discussing how AI is evolving from buzzword to real-world application in the advertising industry. The conversation highlighted how AI-powered platforms are revolutionizing our planning process from insights to measurement, creating exciting new market opportunities. A big thank you to the team at Carat & everyone who stopped by our booth to chat AI, data, and the changing landscape for media agencies. The conversations were inspiring and we’re excited to continue them! #AIMarketing #AIInnovation #AIforAgencies #CaratInnovationSummit

Last week, we brought our team members together in Atlanta for an incredible company offsite! A special thank you to Michael Kassan from 3C Ventures for joining our founder Jon Reilly for an inspiring fireside chat on the future of AI analytics in media agencies. These conversations fuel our vision and remind us why we do what we do. Between strategic sessions and roadmap discussions, our team enjoyed some friendly competition at TopGolf – though we'll keep those scorecards private! These moments together reinforce our culture of innovation and collaboration. We're energized by what's ahead and grateful for a team that continues to push boundaries in pursuit of excellence. #Akkio #CompanyCulture #CompanyOffsite

This year, AI's role in the advertising industry is set to accelerate like never before. With game-changing innovations and strategic mergers reshaping the landscape, agencies need to quickly adapt to harness the full potential of AI. Our upcoming webinar explore AI-driven analytics, smarter data models, and automation – and how these technologies will transform media agencies' operations and client relationships in 2025. Attendees Will Learn: - How AI will evolve in the advertising space and what’s next - Practical ways to leverage AI for smarter decision-making - How AI can help agencies deliver greater ROI for clients - Insights from top agency leaders on staying competitive in 2025 Speakers: Jon Reilly, CEO and Co-Founder, Akkio Mari Kim Novak, Founder & CEO, MKnCo Advisory Inc. Tyler Pietz, Co-Founder & CEO at Anthrologic Date: Tuesday, Feb. 4 @ 1 p.m. ET Register Now: https://lnkd.in/e2AE7TT2 Don’t miss this chance to hear from thought leaders and get actionable insights into how AI can help you stay ahead in 2025 and beyond. #AIMarketing #2025Trends #AITrends #MarketingTrends #AIforAgencies

DeepSeek R1 just disrupted the AI landscape. This open-source model matches leading AI performance at 1/27th the cost. What does this mean for media agencies? - More flexible AI options? - Better economics coming? - Focus on specialized solutions The next 60 days will bring major innovations from US AI labs responding to this breakthrough. Is your agency ready to capitalize on these changes? Read our full analysis here to find out how: https://lnkd.in/e85ZD7Um #DeepSeek #Marketing #AIMarketing #AIforAgencies

It’s no secret that agility and optimization are key to successful campaigns. Once a campaign is live, real-time adjustments are made — budgets are reallocated, partners are fine-tuned, and ad placements are refined — all in the pursuit of better performance. But there’s one crucial area where optimization still lags behind: audience targeting. Despite continuous refinement in channels, budgets, and timing, audience profiles often remain static throughout a campaign. Read our latest blog to dive deeper into why audience experimentation hasn’t kept pace — and how it can be the next frontier for campaign success. https://lnkd.in/ecew3NQx #AudienceTargeting #AudienceBuilding #AIMarketing #AIAnalytics