Akhia

The buzz around a TikTok ban can be seen as just ONE MORE THING for brands to worry about. But it doesn’t have to be. Fact is, placing all your brand equity in one platform has always been risky business. The strongest brands transcend platforms through consistent storytelling and community cultivation. Akhia sees this as an opportunity to refocus on what truly matters: authentic connections over algorithm chasing. From diversifying content streams to building platform-agnostic creator partnerships to investing in owned channels. Don’t let one app define your success! Mitchell Clifford has you covered! #BrandStrategy #SocialMediaTrends #CreatorEconomy https://lnkd.in/gK83iXTE

The best talent deserves the best work environment. Their homes. As a fully virtual communications agency dedicated to serving the manufacturing industry, Akhia knows that top-tier professionals value––and have earned––flexibility. And we’re happy to give it to them. We offer a 100% remote work experience and are always on the lookout for talented individuals. Follow us to be the first to know about future openings! #remotework #talent #manufacturing #communications #virtualagency

Today is officially Employee Appreciation Day. Everyone will celebrate in their own way. We chose to give everyone the day off. And while they’re doing…well, whatever they want, it gives us a minute to brag on this team. A team that is client obsessed. A team that never stops challenging themselves and their teams to look for ways to bring value to our clients. And a team that has embraced the challenge and opportunity of helping elevate this agency every…day. If you work for or with us, you know it’s never about ‘us’. Our goal is to do our job a little better than the day before and always add value to our clients’ business. It’s a formula that has worked for 28 years for one reason: the employees that MAKE it work. And for that, we simply say thank you. (And enjoy your day off!) #EmployeeAppreciationDay #TheAkhiaWay #ThankYou *See if you can take a wild guess as to which of our appreciated employees designed the graphic....put/tag your guess below!

This #WomensHistoryMonth, it’s important to appreciate our Akhia history. Since its founding in 1996, Akhia has believed in women leadership. Starting with our founder and part owner, jan gusich, who believed in empowering the current and next generation of women leaders … all the way to today, where that spirit is as strong as ever. Five of the six spots on our Executive Committee belong to women leaders––April Wonsick, Angela Bachman, Patsie (Thomas) Dionise and Jane Richards. They’ve made their mark on our agency and our clients across so many industries, including #PR, #communications, #marketing and #manufacturing. Maybe more importantly, they have carried Akhia’s belief forward as they continue to inspire, lead and attract strong women leaders to this field (and to our virtual doors). Our history—and future—is full of strong relationships with clients, colleagues, peers and partners who raise the bar and elevate our agency. This Women's History Month, we recognize them all, thank them, and encourage them to keep taking the lead.

?? Not all KPIs are created equal. Are you tracking the right ones in 2025? As manufacturing evolves, so do the key metrics that drive growth and success. But with so many options, where should you focus? ?? Customer-Centric Metric – Customer Lifetime Value (CLV) B2B lead times often stretch beyond a year. Understanding where customers are in your sales cycle—and the total revenue they generate—helps you optimize marketing spend and sales strategies. ?? Marketing & Sales Effectiveness – Conversion Rates And not just at the point of sale! Define your desired outcomes for each marketing and sales effort, then set conversion goals to measure success. ?? Example: Building a newsletter? Set a goal of five new subscribers per month to track engagement. ?? Website & Digital Performance – Bounce Rate When users land on your webpage, are they finding what they need? Analyze bounce rates to improve user experience, content accessibility, and conversion pathways. ?? Social Media Engagement – Engagement Rate How well does your content resonate? Compare platform performance—what works on LinkedIn might not on Facebook. Refine structure and messaging accordingly. By focusing on the right KPIs, you can improve acquisition, retention, and overall business performance. ?? What’s your top KPI for 2025? Let’s compare notes in the comments! #KPI #BusinessGrowth #MarketingMetrics #CustomerSuccess #InsightBite

Is this scary? A HeyGen version of our CEO, Ben Brugler (or should we say 'HeyBen'?) talking about one of the 'Ben Thinking' stories? It's not...great. We think the real Ben is better...but...is it 'wow, that's bad' or 'wow, that's pretty close?' Which end of the spectrum are you leaning? #AIExperimenting #Reskilling #Upskilling

When was the last time you said, “I’m really loving this commute!” At Akhia we believe in work-life balance. And saving money on gas. We're a 100% virtual communications agency specializing in manufacturing and have embraced the flexibility of remote work, empowering our employees to thrive both professionally and personally rather than drive in perpetuity. While we're not actively hiring right now, follow us to stay updated on future opportunities to join our dynamic, virtual team! #remotework #worklifebalance #manufacturing #communications

Welcome, x2 -- the Akhia team has added two key members from the Keystone state. Please join us in welcoming Logan and Autumn to the family!

B2B marketers: What’s on your 2025 radar? AI, supply chain disruptions, policy shifts? If it feels like everything is changing at once, you’re not alone. Here are five trends shaping B2B marketing this year—and how to stay ahead. Get the insights. https://lnkd.in/eRZr-89Z #B2BMarketing #MarketingTrends #BrandStorytelling #AI #SupplyChain

What's an 'Insight Bite' and why should you care? It's our latest addition to the Akhia Insights channel. Launching this is Mitchell Clifford, who will be sharing more about internal communications (so stay tuned). Today, he shares a quick bite about reaching deskless workers in your manufacturing organizations.