AKA

We believe in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

AKA believes in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

The latest insights on internal communication trends make one thing clear: cutting through the noise is more important than ever. Creativity, leadership visibility, and engagement are top priorities—so why aren’t more teams leveraging video? - Leadership communication – Video makes messages more personal and impactful. A well-crafted leadership video fosters trust and authenticity in ways that emails simply can’t. - Employee engagement and training – Viewers absorb and retain information better through video than text. Whether it’s onboarding, company updates, or culture initiatives, video drives real connection. - Beyond email – Email isn’t going anywhere, but video makes it better. Embedding short, engaging clips can transform static messages into dynamic, digestible content. - AI and automation – AI-powered video tools can help personalize and streamline internal comms, making content creation faster and more efficient. If internal comms is about driving strategy, reinforcing culture, and engaging employees, video isn’t just an option—it’s a necessity. If you’re looking to level up your internal comms with video, AKA can help. From concept to execution, we know how to create content that resonates. Let’s talk. #publicrelations #marketing #corporatecommunications https://lnkd.in/gbQKxz3u

As the landscape of hybrid events continues to evolve, PR professionals need strategies to create meaningful connections across both physical and virtual spaces. Here are some key tips for successful hybrid events: - Content strategy matters: Keep presentations short, interactive and engaging to hold the attention of both live and virtual participants. - Engage both audiences: Use tools like live polls, Q&A sessions, and breakout rooms to bridge the gap between in-person and virtual attendees. - Invest in a strong tech stack: Ensure reliable streaming, clear audio and seamless mobile apps for a smooth experience across all platforms. The future of PR events is about balancing both worlds effectively. Learn more about how to master this hybrid approach at the link below and reach out to AKA for help on your next project.? #publicrelations #marketing #corporatecommunications

AKA believes in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

Video remains one of the most effective tools for capturing attention and driving results—but how brands use it is changing. Whether through short-form content, influencer collaborations, or highly targeted TV campaigns, a strong video strategy is key to standing out in 2025. A new study from Marketing Brew and Tatari surveyed over 200 marketing leaders, revealing a major shift: - Video is a top performer. Traditional TV and streaming ads are seeing renewed interest, with marketers leveraging new ad-supported platforms like Netflix and Prime Video.?? - Social media remains dominant, but rising costs and algorithm challenges are driving brands to diversify their video strategies.?? - Brands are moving beyond short-term performance marketing to focus on both brand awareness and customer acquisition for sustained growth.? If you’re looking to enhance your video marketing approach, AKA can help. Read the full report at the link below and reach out to learn how we’re helping brands scale with video.? #publicrelations #marketing #corporatecommunications

AKA believes in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

The digital landscape is evolving fast, and video marketing is at the center of it all. Here are our top takeaways from Meltwater’s 2025 Marketing Trends Guide: - Social has officially surpassed TV in daily usage. Video-first strategies across platforms like YouTube and LinkedIn are crucial for reaching audiences where they spend their time. - With AI-generated summaries reducing clicks to websites, brands must focus on original, high-value video content that stands out. Transparency and human creativity will be key to building trust. - Influencers are more valuable than ever, and brands need to form genuine, mutually beneficial partnerships. Authentic digital storytelling through creators can help cut through the noise. As always, we’re here to help! Reach the whole report below and reach out to AKA for assistance. #publicrelations #marketing #corporatecommunications

The digital landscape is evolving fast, and video marketing is at the center of it all. Here are our top takeaways from Meltwater’s 2025 Marketing Trends Guide: - Social has officially surpassed TV in daily usage. Video-first strategies across platforms like YouTube and LinkedIn are crucial for reaching audiences where they spend their time. - With AI-generated summaries reducing clicks to websites, brands must focus on original, high-value video content that stands out. Transparency and human creativity will be key to building trust. - Influencers are more valuable than ever, and brands need to form genuine, mutually beneficial partnerships. Authentic digital storytelling through creators can help cut through the noise. As always, we’re here to help! Read the whole report below and reach out to AKA for assistance. #publicrelations #marketing #corporatecommunications

Roses are red,? Violets are blue, Let AKA make Videos for you. ?? We are head over heels for the 2025 State of Marketing Report from HubSpot. Consider it a love letter to the future of marketing. Some of this is no surprise if you’ve been paying attention – AI-driven efficiency, hyper-personalization and value-driven content will play major roles in the year ahead. These trends are not without their obstacles to implementation. Here are the trends you need to be aware of: - Marketing in 2025 is all about compelling visuals, authentic storytelling, and strategic digital investments.Short-form video was the top-performing content format for both B2B and B2C in 2024 – and this year we expect to be no different.? - One in four marketers are currently exploring creating content that reflects their brand’s values. 92% of marketers plan to maintain or increase investments in brand awareness in 2025.? - Marketers are doubling down on data to drive impact – 34% of marketers report increased ROI from data-informed marketing strategies–? but privacy concerns are reshaping how brands collect and use information. Check out the full report below and connect with AKA to discuss what we see going forward! We’d love to hear your thoughts. #publicrelations #marketing #corporatecommunications