AI Marketers Guild (AIMG)

I really enjoyed this session of AI Marketers Guild (AIMG). The guest was Kevin Wassong and he demoed his Marketing Platform. His platform is a great example of how AI can and will help you with your marketing efforts and making sense of big data. Following content is generated by our KChat solution. KChat is an AI chatbot that generates answers and references to your content, making it easy for your community to find what they are looking for. Question: How does (mktg dot ai) help marketers: mktg dot ai is a platform designed to address the challenges faced by marketers in the evolving landscape of advertising. It focuses on: Creative Intelligence: It helps brands retain their creative data, allowing them to analyze past campaigns and make data-driven decisions for future marketing efforts (?? Ref #1, ?? 38:41). ?? Direct-to-Client Approach: By working directly with brands rather than through agencies, mktg dot ai ensures transparency and ownership of data, which is crucial for long-term marketing strategies (?? Ref #1, ?? 41:33). Data-Driven Insights: The platform enables marketers to access extensive historical data, such as years of advertising performance, to refine their campaigns and avoid past mistakes (?? Ref #1, ?? 38:41). Overall, mktg dot ai aims to improve efficiency and effectiveness in marketing by leveraging data and creative intelligence. Event was hosted by David Berkowitz, no not that David Berkowitz! The link to the session is in the comments. Use the time stamps to jump to section of interest.

If you missed today's webinar and want to pretend its 2010, except with AI agents (hi Matt Wurst David Berkowitz together), go here and have a watch (link in comments):

We have a newly published author on the Athena Solutions team! Congrats to our CMO David Berkowitz on the launch this week of his book, "The Non-Obvious Guide to Using AI for Marketing"! You'll hear more about it during our event next week - register at https://lu.ma/aiplaybook - and more importantly, we're excited to have his perspective as part of our deep bench applying data-driven strategies across different enterprises and verticals. We're excited for this to be a bestseller!

Big thanks to David Berkowitz and the AI Marketers Guild (AIMG) for hosting me on this morning’s web series. Great turnout and sharp discussion about mktg.ai and the challenges facing today’s marketers. ?? Key takeaways: ?? We obsessively measure media, but creative is a critical driver of success. ?? Advertising has long been caught between storytelling and data—success lies in blending both. ?? The future of advertising depends on measuring creative and media together. The industry has grown too comfortable with media metrics alone. Real success lies in the synergy of creative and media—and that requires the right taxonomy to analyze and optimize communications. It why mktg.ai created the AI Marketing model or "AIMM" to help marketers get their arms around all of this fragmentation. #MarketingAI #CreativeStrategy #DataDrivenMarketing #AdTech #MarketingSuccess #FutureOfAdvertising

I'll have SO many thank you's to share this week, but I have to call out this group in particular: Jeremiah Owyang, Sarah Hofstetter, Peter Shankman, Jessica Peltz-Zatulove, Jessica Geran Straw, Rishad Tobaccowala, Matt Britton, Greg Stuart, Lan Phan, Nihal Mehta, Marni Gordon, ACC, and Marc Maleh -- plus publisher Rohit Bhargava, and our new robot overlords. Beyond Rohit (who I've known for two decades and whose work I've been devouring for years), all of them were kind enough to check out The Non-Obvious Guide to Using AI for Marketing before its publication and write a note backing the words of this first-time author. From taking the time to do this, to giving their name to my pet project that I've spent the past year working on, it is so rewarding to have these remarks bolstering these pages. Once again, G, J, J, J, L, M, M, M, N, S, P, R, R, THANK YOU! And yes, the book comes out tomorrow -- check it out at aimarketersguild.com/book if you're curious, or wherever books are sold.

I’ve gotten a lot out of the AI Marketers Guild (AIMG) events I’ve attended and this upcoming series has some truly standout guests . Looking forward to reading David Berkowitz ‘s new book releasing this week too !

Come back anytime!

AI is reshaping brand communities—and fast. ?? Join us on March 13 at 1PM ET for a Genuin-hosted LinkedIn webinar: "???????? ???????????????? ???? ????????????: ?????? ???? ???? ???????????????? ?????????? ??????????????????????." I’ll be tuning in with Ankit Desai, PhD, David Berkowitz & Matt Wurst to break down: ? AI’s role in engagement & community management ? The future of agencies & brand communities Don’t miss it—register now! ?? https://lnkd.in/dw6Ytx9d

If you haven't been following AI Marketers Guild (AIMG)'s virtual events, we have a heck of a lineup coming the next couple of months. Below's a preview -- you can see a lot of these at lu.ma/aimg with many being added soon. This week alone, we'll have Alisha Rappaport from S&P Global, plus a special session from Besolo on determining whether you should set up an LLC or S Corp. Next week, we have Kevin Wassong from mtkg.ai showing off an essential part of the AI tech stack. We have luminaries like Jack Myers and Rishad Tobaccowala, innovators like Celine Udriot and Mika Bella Kayt ??, educators like David Passiak and Erin Reilly, and special sessions with thought-provoking execs like Alex Kangoun, PMP and Judah Phillips. And here and there, I'll be giving out copies of my new book, The Non-Obvious Guide to Using AI for Marketing, coming out March 11. Oh yeah, and we'll be getting together for First Wednesday in NYC this week with Len Bilello and friends -- with this week hosted by Broadsheet Communications, so come by for a drink on Ben Billingsley. Is that enough for you yet? We're just getting warmed up. Check out lu.ma/aimg for these and more!

Our co-founder, Brett Martin and Jennifer Wirt, Founder & CEO of Coral Care, led a discussion on how AI is transforming hiring for the AI Marketers Guild (AIMG) community. Jen shared her experience using Fonzi AI to hire a key team member during the December holiday rush, going from zero to a full-time hire in under 21 days. During that time, Fonzi conducted 400+ phone screens (totaling 2,600+ minutes of interviews), quickly and efficiently surfacing the top 2% of candidates. Key Takeaways: ?? AI supercharges recruiters by automating screening and scheduling, allowing teams to focus on high-touch engagement and closing top talent. ?? Inbound hiring is broken; mass AI-generated applications overwhelm recruiters. Tools like Fonzi filter the noise, identifying the best candidates at scale. ???? AI-driven interviews are structured and fair, surfacing diverse, qualified candidates while reducing bias. ??♂??? Recruiting is changing fast, and founders need new strategies to find the right people, faster. Fonzi AI is making high-touch hiring scalable, and we’re just getting started. A big thank you to David Berkowitz for running such a great community and for inviting Brett to lead a discussion. Check out the full episode here (see comment).