7 No-BS Tips to Create Your Unique Process and Content

As an entrepreneur, making sure you mature your smarts and talents to their fullest potential and receive abundant rewards means honing your processes and curriculum.

I know you are smart. You have to be to survive as an entrepreneur…or as I like to call you, a Headliner! You are an ever-increasing master at your craft constantly focused on getting better results for your clients. You love making a difference for your clients. Wow!

Your genius translates into your unique process and curriculum

What we are really talking about here is developing a unique process/ curriculum/method that are all yours. It will be different from the competition because you develop what YOU do best for your clients.

This helps you enormously because it will allow you to set your own pricing, and avoids comparisons with the competition. You will also find it easier to talk about your offerings compellingly once you have organized and documented your knowledge. The assumption made at this point in the process is that you have already claimed a tight and narrowly-defined niche. Your niche is followed by a clear and concise message that is powerful enough to attract your future clients. Don’t underestimate the agony that can be associated with claiming your niche or creating a powerful message – sometimes called your 15-90 second intro. This is not for the faint of heart.

How should you best develop your unique process and content?

Here are 7 no-BS tips to help you create an information basis to your craft that is yours, unique, and that the market actually wants and that will create abundance for you.

7 No-BS Tips to Create Your Unique Process and Content

1. Have a powerful 15-90 second message. When someone says, “What do you do,” are you authentic, clear and confident in your reply? This magnetic message allows you to speak authentically about what you do and in the language of your ideal client. This is how your future clients will hear you and allows you to attract your ideal clients for which you are creating your offerings.

2. Nothing sells better than true expertise. Take time to ensure that you develop your strengths before documenting extensively or creating products from them. This way you become a real guru with real life experience first. Yes, it may take years but it is worth it.

3. Never develop content in a vacuum! Content is at its best when it has grown from one-on-one use with paying clients. This way you have proof that your clients want the content AND that it gets great results for them. Countless entrepreneurs waste months (even years) of their time developing extensive content when they had no or few clients…. and then never manage to sell it at all because it proved to be off topic.

4. Watch for repetition. As soon as you see a tool, technique, information bite, story or process that gets great results for more than one client, this is your tip from the universe that this may form a part of your base curriculum or content.

5. Document as you go. Chose a format that fits your brand. Start collecting your repeatable tools, techniques, stories, information and processes your clients are using repeatedly and document each one thoroughly. It will immediately become easier to share with other future clients.

6. Sort and organize content into stages of client development: Your content most likely has a natural cadence to it. First you do X then Y, then Z. Start sorting all your content according to the steps you may take a client through while working with them. Of course not every client needs every step; some clients are further along than others. But look for ways of organizing and sorting your information so that you have a process, blueprint, template or system that has 3 - 7 steps within it. This will make it far easier to communicate to clients.

7. Build as you go. Great content will last you a lifetime in your business. Take your time to develop quality material that grows as you do. Every year you are in business you become more awesome, and so will your content. It is a big mistake to develop everything in the earliest period of your development; you will likely become embarrassed of it as you mature.

What if you struggle with creating a powerful 15-90 second intro?

Your magnetic message in Tip #1 doesn’t roll off your tongue with ease and confidence. This can create a gap between you and your potential clients. To tailor-make your Powerful Magnetic Message to easily and consistently call your future clients to you plus learn 3 steps to generating a lifetime of clients and so much more, I invite you to join us at our 1-Day Client Attraction Intensive.

You will leave with steps to implement immediately that can create a huge shift in doubling your pipeline of clients and referral partners. We will deep-dive into several exercises and learn in an intimate setting. Register today before Early Bird expires Friday, October 6 at midnight. Whether you’re a new business or mature business, this 1-Day intensive offers something special just for you. Bridging this gap so you speak the language of your clients is necessary for a thriving business. Register today here: https://amybaue.com/liveevent/