AI Digital

What actually is AI? What is AI in advertising? What can it really do right now? Everyone is being asked about their AI strategy - agencies, brands, platforms, vendors. But before we talk strategy, we need to talk about definitions. Because AI means wildly different things depending on who you ask. In advertising, it’s not about robots replacing media buyers. It’s about using machine learning and data models to do what we’ve always wanted to do - plan smarter, optimize faster, and make better decisions. Here’s how we see it: AI today is best at speed, pattern recognition, and process automation. It’s not magic. It still needs human oversight, especially when nuance, ethics, and creativity are involved. Some of the real, valuable use cases in media right now include: ? Generating creative variants and testing at scale ? Predicting audience behaviors to inform planning ? Automating campaign optimizations based on performance signals ? Improving transparency and control in bidding strategies ? Replacing black-box tactics with tailored, brand-first solutions And yes, there are limitations. AI can miss the context. It can reinforce bias. It can over-prioritize efficiency at the expense of insight. But those limitations shouldn’t stop us from getting practical. The question isn’t “Should we use AI?” It’s: ? Where can it add value? ? How do we integrate it responsibly? ? And how do we stay focused on outcomes, not just outputs? The hype will settle. The real work is in progress. #AIinAdvertising #AdTech #Programmatic #MediaStrategy

Retail Media is no longer a niche play. CTV is no longer the future, it’s the right now. 2025 marks a moment of convergence where technology, regulation, and consumer behavior collide to rewrite how advertising works. But while everyone’s talking about growth, we’re asking tougher questions like who controls the levers of AI in advertising? Is personalization actually personal, or just predictive? These aren’t just headlines, they’re strategic decisions every marketer needs to face now. ?? We unpack the most consequential trends shaping 2025, and the blind spots most advertisers are still missing → https://lnkd.in/djgAZniQ #MediaTrends2025 #AdvertisingLeadership #AIinMedia #RetailMedia #CTV

AI isn’t the future of advertising, it’s the present. But here’s the real question: Are we using it right? We’ve reached a tipping point. Every major platform is embedding AI into ad products, targeting, and optimization. But are we truly unlocking AI’s potential, or are we just automating the status quo? A few things to consider: ? $450B+ in global ad spend will be influenced by AI-driven optimizations in 2025. ? 70% of advertisers say AI improves efficiency, but only 32% say it improves creative quality. ? Walled gardens are using AI to optimize ads, but only 22% of brands say they fully understand how these models work. We dug into the real impact of AI on media in 2025. Swipe through for a fresh take. ?? Want the full breakdown? Download the 2025 Media Trends Report: https://lnkd.in/eqT99Sb3 #AIinAdvertising #DigitalMedia #MarketingTrends

We’re heading to Shoptalk 2025 in Las Vegas! ??? Join AI Digital from March 25-27 at Mandalay Bay as we dive into the future of commerce, AI-driven media, and retail innovation. And because great conversations happen beyond the conference floor, we’re hosting a networking event at Topgolf Las Vegas on March 25, 6 - 8 PM ? Swing by, meet Josh Gallo and Kyle McBride, and let’s talk about what’s next in media and technology. See you there! ?? ?? Shoptalk 2025 – https://shoptalk.com/us #Shoptalk2025 #RetailInnovation #AIinAdvertising #Networking #MarketingTechnology

AI Digital is excited to attend the 2025 Reed Awards & Conference in Austin, TX, on March 20-21! Michael Bell will represent us at this premier event, engaging with industry leaders and exploring the latest trends in political campaign management. Connect with Michel at the conference! #ReedAwards #AIdigital #Networking #CampaignManagement

It’s in motion ?? Something powerful is unfolding. A shift in how decisions are made. A transformation in how strategy takes shape. Are you ready to experience what’s coming? #TheFutureIsElevating #StayTuned #AIDigital

?? We're hiring across the globe! At AI Digital, we’re a team of innovators working remotely across time zones, cultures, and continents. Ready to join our fully remote adventure? ?? Hiring in the USA & Canada (Remote): - Business Development Representative - Client Service Manager - Growth Director ?? Hiring in EMEA (Remote): - Team Lead, Media Optimization - Senior Digital Manager ? Want to make an impact in the digital world? Check out our open positions here: https://lnkd.in/egtduSeJ Know someone who’d be a great fit? Tag them below! ?? #hiring #remotework #digitalcareers Note: For EMEA roles, applicants must be based in EMEA, Serbia, or Cyprus. For USA & Canada roles, applicants must be based in USA or Canada. Applications outside these regions won’t proceed to the next phase. Thanks for your understanding!

Not just a word. A mindset. A movement. To elevate is to rise above the noise, see the bigger picture, and make smarter moves. It’s time to go beyond the ordinary. Something new is coming. Are you ready to Elevate? #ReadyToElevate #ThinkBigger #AIwithPurpose

The 2025 Media Trends Report is here ?? AI is reshaping media buying. Retail Media is rewriting the ad playbook. Walled gardens are shifting the rules of engagement. This report breaks down what’s changing, why it matters, and how brands can stay ahead in a rapidly evolving landscape. If you want to understand the future of AI-driven planning, programmatic advertising, and the next era of media, this is your roadmap. ?? Download the full report now: https://lnkd.in/eP6jK4zT #MediaTrends2025 #AIinAdvertising #RetailMedia #DigitalMarketing #AdTech

For years, picking a DSP was all about finding the one platform that could do it all, even if that meant sacrificing flexibility or overpaying for features you didn’t need. But the way we think about DSPs is changing. More advertisers are moving away from one-size-fits-all solutions and leaning into specialized, outcome-driven platforms. At the same time, AI, supply-path optimization, and curation platforms are reshaping how media buying actually works. So what happens next? Do DSPs evolve? Or do they get replaced? Our VP of Growth, Jude O'Connor, shares a fresh perspective on where programmatic is headed and why the role of DSPs may never look the same again. Read the full article → https://lnkd.in/eDhKHVgx #ProgrammaticAdvertising #AdTech #DSPs #MediaBuying