AiDEN Auto

?? Software-Defined Vehicles: Who's Really in Control? Automakers are always looking ahead—focused on the next-generation vehicle, not the ones already on the road. That means the cars we buy today, even if they can receive updates, won’t evolve much beyond their original design. Why? Because OEMs control every piece of software running in the vehicle. Their R&D teams are busy designing the next model, not continuously innovating on what’s already out there. ?? What’s the solution? Opening up vehicles to third-party developers. Companies that specialize in new features, updates, and evolving in-car experiences can help unlock the full potential of these vehicles—creating a dynamic, software-driven future. ?? Watch this clip to see why the pace of automotive innovation depends on breaking free from OEM-exclusive control. #SoftwareDefinedVehicles #AutomotiveInnovation #ConnectedCars #MobilityTech

Great topic JoAnn Garbin AI is getting a lot of this same negative attention right now. There is tremendous fear. But the reality is just as you have positioned it. AI is a powerful technology that can provide tremendous value, we’re all benefitting from it already, everyday. AI also has its limitations. At its core AI is pattern recognition and repetition which makes it ideal for repetitive tasks. Chat bots mimic back answers to questions asked over and over again. Perfect. The power of AI is that by letting AI handle the repetitive tasks it frees humans to focus on unique non-repetitive problems. This is the realm of the human brain, and AI isn’t even close. In terms of jobs, this discussion pops up everytime there is a big advancement, and historically, it has always been the case that new technologies drive more better paying jobs than it displaces, every time. AI will be no different. AI architecture, programming, AI prompting, these are the fastest growing areas of employment. The human brain is incredibly resilient, it can learn so quickly. Don’t be scared by AI, embrace it, learn a new skill, upgrade your job, upgrade your life.

Check out the latest edition of the Charging Ahead newsletter, where AiDEN gets a nice spotlight as a company changing the game when it comes to providing services in new vehicles! PROTOTYP https://lnkd.in/eEK9pDxU

?? The Truth About Software-Defined Vehicles: Are They Really Software-Defined? The term software-defined vehicle gets thrown around a lot, but what does it really mean? In this video, Niclas Gyllenram breaks down a crucial point: Many OEMs claim their vehicles are software-defined, but in reality, they are still OEM-defined. Yes, we’ve had over-the-air updates for years. Yes, software plays a role in modern vehicles. But true software-defined vehicles should be about adaptability—about creating a vehicle that changes to meet the diverse needs of drivers, whether you're a single parent in Paris, a student in San Diego, or navigating the roads of northern Sweden. The key to unlocking this potential? Third-party software. Only when OEMs open their platforms to external developers can we see real customization and innovation that actually serves drivers in meaningful ways. Watch the video to hear more on why the future of SDVs depends on true software flexibility. Do you agree? #SoftwareDefinedVehicles #SDV #AutomotiveInnovation #ConnectedCars #MobilityTech

Navigating Tariff Turbulence: How U.S. Automakers Can Stay Profitable Through Strategic Partnerships The latest tariffs on automotive imports from Canada, Mexico, and China are shaking up the industry, potentially adding $2,700 to $12,000 to vehicle prices. These cost increases could hit consumers hard, leading to lower demand and shrinking margins for automakers. So, how can U.S. OEMs maintain profitability without passing the full burden to consumers? The key lies in strategic partnerships with third-party technology providers. ?? Cost Efficiency & Innovation – Partnering with specialized firms reduces in-house development costs and speeds up the adoption of cutting-edge technology. ?? Affordability & Market Competitiveness – Leveraging third-party expertise helps OEMs offset rising costs while keeping vehicles accessible. ?? Scaling In-Vehicle Services – The future of automotive isn’t just about cars—it’s about connected experiences. Automakers need profitable, scalable, and privacy-conscious digital ecosystems to generate new revenue streams. The right collaborations—whether for vehicle tech, software-defined features, or supply chain resilience—can be the difference between success and stagnation in this evolving landscape. With average vehicle prices already near $50,000, the industry must act fast. How do you see automakers navigating these challenges? Let’s discuss! ?? #AutomotiveIndustry #Tariffs #Partnerships #Mobility #EV #Strategy

???? Are Western automakers missing a software advantage? In the race to build connected vehicles, U.S. and European manufacturers tend to develop software in-house, leveraging vast resources to maintain control. But some Asian startups are taking a different approach—one that could be a long-term advantage. Rather than building everything from scratch, these companies prioritize speed and cost-efficiency by integrating third-party software solutions. What might start as a necessity due to limited resources could actually be the smarter play in the long run. Are legacy OEMs too invested in doing it all themselves? Watch this clip to hear more insights. ?? #ConnectedVehicles #AutomotiveSoftware #FutureOfMobility #InVehicleServices

?? Trust, Transparency, and the Future of Connected Vehicles ???? As connected vehicle technology advances, the ability to deliver personalized, data-driven services is unlocking new possibilities—from real-time navigation assistance to proactive maintenance alerts. But there’s one essential ingredient that determines success: trust. For automotive OEMs, the challenge isn’t just about innovation—it’s about mastering data privacy and consent management to ensure drivers feel secure and in control of their data. ?? Why It Matters Modern vehicles generate vast amounts of data, from location tracking to driving behavior and maintenance needs. But with regulations like GDPR and CCPA, automakers must shift from passive data collection to active transparency and user empowerment. ?? The Road to Seamless Consent ?? Transparency: Clearly communicate what data is collected and why. ?? User Control: Give drivers the ability to opt-in and opt-out easily. ?? Simplicity: Consent should take seconds, not minutes. ?? Granular Options: Let users customize their privacy preferences. ?? The Competitive Advantage OEMs that prioritize privacy gain more than compliance—they build long-term customer loyalty and create trusted data-sharing ecosystems that benefit everyone, from service providers to drivers. ?? The future of connected vehicles isn’t just about technology—it’s about earning and maintaining trust. Learn more about how data privacy and seamless consent management will shape the next era of mobility in our latest article. ?? Read the full article below. ?? What do you think? How can OEMs improve data transparency and trust? Join the conversation in the comments! #ConnectedVehicles #DataPrivacy #Mobility #AutomotiveTech #ConsentManagement #TrustInTech

?? Breaking the Software Monopoly: The European Data Act and the Future of Vehicle Software ?? In the early days of computing, users had the freedom to choose their own software, install applications, and innovate on open platforms. But in the automotive industry, software remains tightly controlled by manufacturers—limiting choice, competition, and innovation. That’s exactly what the European Union’s Data Act aims to change. ???? By requiring automakers to open up vehicle software, the legislation pushes for a future where third-party developers, service providers, and even consumers have greater control over their vehicles—just like we do with our personal computers. ?? What does this mean? ? More competition in automotive software ? More innovation in mobility services ? Greater consumer choice beyond OEM-controlled ecosystems It's reminiscent of the 1990s, when regulators forced automakers to open up onboard diagnostic ports, allowing independent mechanics to service vehicles. The short-term resistance from OEMs didn't last—openness ultimately benefited the industry and consumers alike. Will history repeat itself? Or will automakers embrace this shift before being forced to? ?? Watch the video to hear more insights on the future of open vehicle software. ???? #AutomotiveTech #EuropeanDataAct #VehicleSoftware #MobilityInnovation #ConnectedVehicles #DataPrivacy

?? Your Car Is Watching You—And You Might Not Even Know It ?? A recent Auto Express article lays it out: modern cars are tracking everything—your location, your driving habits, even your biometric data. And in many cases, drivers have little say in how that data is used or shared. At AiDEN, we think that’s unacceptable. Your car, your data, your choice. That’s why we built our platform to be privacy-first and consent-based, giving drivers full control over what they share (or don’t). No hidden tracking. No shady data deals. Just transparency and trust. As cars get smarter, data privacy can’t be an afterthought—it has to be the standard. If you agree, let’s talk. ?? Read more: https://lnkd.in/e6tucqer Do you know what your car is collecting on you? Let’s discuss. ?? Graham Hope #PrivacyFirst #ConnectedCars #AiDEN #YourDataYourChoice

A leader in privacy-first connected vehicle technology, AiDEN Auto closed an oversubscribed seed round last week, bringing its total funding to $6.1M. Founded by Jonas Fenn and Syed Mubeen Saifullah, and joined by Chief Revenue Officer Todd Thomas, CEO Niclas Gyllenram, and CTO ?Sinan G., AiDEN ensures that every driver can customize their data-sharing preferences in real-time, enabling a seamless and secure connected vehicle experience. Cheers to this 2024 graduate of CDL-Wisconsin. https://lnkd.in/gbNUuWxu