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Providing marketing leadership for high-growth businesses in digital consumer space, marketplaces and e-commerce.
Every CEO we’ve spoken to has expressed desire to do more with Gen AI. However, the conversation often stops there. There is an overload of information, but no clear path to a sustainable Marketing AI strategy. Understandably so, given how new it is. In fact, in many cases, teams and individuals within companies are using some of the tools already, but it is often done without the official involvement of IT, procurement or the “powers that be”. While one should applaud a person who “takes the initiative” tool themselves, this poses a serious risk to businesses – not just from a standards of practice point of view, but with regards to data sharing and privacy. Imagine, an analyst copy/pastes a spreadsheet which contains sensitive data into ChatGPT to pull out some key trends. Unaware that his actions mean that this information is now part of ChatGPTs public domain. The intention is noble enough, but not having an official strategy with guardrails in place can be detrimental to businesses. Do you have an AI strategy for your business? Where are you in the process? Is there something we can help you with at AI Marketing Strategy? Share your thoughts below! ?? #AI #GenAI #AIMarketing #DataPrivacy #MarketingStrategy #Innovation #TechLeadership #BusinessStrategy