Aha Media Group

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Sunny San Diego in April? Yes, please! We're excited to sponsor Swaay.Health Live next month. This innovative conference is always educational and always a good time. Will you be there? https://live.swaay.health/

?? Children's hospitals are so much more than places for treatment — they’re community anchors, pioneers in research, and vital economic engines. Check out this insightful article from the Children’s Hospital Association. https://lnkd.in/gbu2uQHt

What do patients want to know about a provider before booking an appointment? Obviously: ?Do they take my insurance? ?Are they accepting new patients? And less obviously: ?Why did they become a doctor? Get more insights into how patients search for a provider from our 2024 research results. QR code in the video. Link in the comments.

Social media throttling is the reason brand accounts are experiencing reduced engagement and reach. Platforms have modified their algorithms to prioritize content that keeps users within the platform, consuming content (and ads) on their feeds. Here’s what you need to know about recent social media algorithm changes: - Penalty on external links: “Linking out” can cause platforms to deprioritize your posts, so drop the links on organic Facebook, LinkedIn, Instagram, and YouTube posts. - Reduced reach: Organic posts from brand accounts are receiving reduced visibility, which means fewer users are seeing your posts, even if your follower count is higher than ever. (It might not be your content — it might truly be the algorithms.) - Engagement dropping: This is only natural, as it’s hard to drive the same number of likes, comments, and shares when fewer people are seeing your posts. Are you seeing this on your social accounts? Drop a comment.

?? Healthcare Solutions Marketers! We're creating a space just for our non-clinical marketing followers. Be among the first to follow for regular advice and tips that will help you: ?? Simplify complex messaging and engage decision-makers ?? Align marketing strategies with your buyers' needs ?? Prove the impact of marketing and wow your leadership team Because great marketing doesn’t just drive leads — it drives growth! #B2BHealthcare #HealthTech #HealthcareIT #MedTech #MedicalDevice #BioScience #DigitalHealth

SEO isn’t just about rankings — it’s about connection. As Cathy McPhillips puts it, "Find the sweet spot between data-driven precision and human connection." AI can refine keyword research and optimize strategies, but the real impact comes from trustworthy, empathetic, and accessible content. Want to future-proof your search strategy? Focus on creating meaningful experiences that build trust and inspire action.

Great writers all have one thing in common ... they read! See how you can improve your storytelling with this advice from Ahava Leibtag.

1 day away! Join industry experts on Tuesday, March 18th, 2025, from 1:00 PM - 2:00 PM CT to discover strategies that will keep you ahead of the curve! Speakers Ahava Leibtag, Aaron Watkins, Charlotte Wilson, MBA, and Morgan Beschle will share search strategies that deliver results in the AI era. There is still time to secure your spot! https://lnkd.in/gvGwWQ7z

If posting on your brand’s Instagram, Facebook, LinkedIn, or YouTube profiles feels like shouting into the void lately, pull up a chair. Social platforms don’t want users leaving, so posts with external links often get less reach. So how do we share valuable content without tanking engagement? Zero-click content. Instead of asking people to click away, give them something worth engaging with right there — a sharp insight, a quick win, a spicy take. The algorithm stays happy, and your content actually gets seen. Some easy wins: ?? Turn blog highlights into a short LinkedIn carousel ?? Drop a great quote straight into the caption ?? Summarize key takeaways in a video or Bluesky thread Basically, work with the algorithm, not against it. (We’d add a link for more details, but then you wouldn’t see this post. You know where to look. ??)