AgTech PR

?? Harnessing Data for Loyalty: The Future of Ag Retail ?? Steven Valencsin, CEO of GROWERS, highlights how transactional data is transforming how retailers can build loyalty and drive growth. With churn rates around 4-6% annually, capturing a greater share of each customer’s business is crucial. But here’s the key: traditional loyalty perks like trips don’t resonate as strongly with today’s farmers. GROWERS is shifting the focus to data-driven loyalty programs with tangible rewards, like cashback or future discounts, aligning more closely with the everyday needs of farmers. Valencsin believes that by offering loyalty incentives tied directly to customer spending behavior, ag retailers can motivate farmers to consolidate their purchases and strengthen long-term partnerships. ?? Find out more: https://ow.ly/8jCe50TZM39 #AgRetail #DigitalFarming #Agribusiness #AgTech

The #BorlaugDialogue is always inspiring and a great chance to reconnect with friends dedicated to improving food security. This year was no different... except it was. The extra emphasis on #agtech innovation recognized the value start-ups are delivering to ensure all farmers have access to modern solutions. AgTech PR's founder Jennifer Goldston was delighted to support the Foundation's engagement with agtech founders, including Tim Bucher, Han Chen, CFA, and Jason Wargent. Note to agtech founders around the world, be sure to check out the "Innovate for Impact Challenge" and the support possible from the Foundation, the Cultivation Corridor and their partners.

Many exciting things happening at ZeaKal, Inc! Han Chen, CFA and the team's vision for PhotoSeed has literally unlocked opportunities for farmers and supply chain partners. Thrilled to help share their news

Automation in agriculture is critical to meet productivity and sustainability goals on all sides of the supply chain. Especially in today's challenging environment. Telling that story is complex. Here's a great round-up with many sides represented. Featuring two of partners: Agtonomy and PowerPollen. https://lnkd.in/ea3fTR2K

We are grateful to be able to support the amazing people at World Food Prize Foundation - and so many others - who work tirelessly to advance Dr. Borlaug's mission and make a positive impact on global food security. Today may be #WorldFoodDay but for farmers who grow our food and people whose bellies are still empty, every day is World Food Day! If you are working in #agtech in any capacity, thank you! Let's keep going!!

The second installment of #CultivatingTomorrow with CropLife. 100% agree! Thanks Keri Carstens for the opportunity to collaborate with you. Your story - and reminder about playing the long game - is inspiring! #agtech #innovation #longgame

BioLumic Steve Sibulkin helped us kick-off a new series featuring AgTech CEOs. We are fortunate to work with leaders – across agtech – who are visionaries as well as daring (thoughtful) businesspeople! In this biz, you have to be. Keep an eye out for monthly insights on CropLife from CEOs who are on the forefront of change and cultivating tomorrow for agtech. https://lnkd.in/gKx6A7BY #agtech #innovation #leadership AgTech PR

ICYMI - Thanks again for the "Tip of the Cap," Lara L. Sowinski! And for pointing the spotlight toward women in agriculture. Women farmers around the globe are the backbone of farming operations, often wearing many hats! On the other side, women scientists, engineers and business leaders are often among a few at the table, still. It's getting better, but more can be done to ensure we are fully engaging talent to transform ag. Honored to have these amazing leaders as part of our advisory board - challenging us to "think big," just as we do for our clients Erin Fitzgerald Bonnie Brayton Julie Borlaug Sherry Frey https://lnkd.in/gvignaD7

Excited to be at #AgOutlookForum today! Looking forward to insights on the 2025 agricultural landscape and strategies to boost farm profitability. @NealGutterson recent perspective on prioritizing value over volume resonates strongly. #AgTech innovation will be crucial in shaping a more sustainable and profitable future for farmers. https://lnkd.in/gCHesq29 @agbizkc Radicle Growth AgTech PR w/Jennifer Goldston

Today marks a significant milestone for AgTech PR as we proudly unveil our Advisory Board, composed of distinguished leaders driving change in agriculture. We are grateful to Julie Borlaug, Bonnie Brayton, Erin F. (Fitzgerald) and Sherry Frey for their guidance and commitment to advance agtech. https://bit.ly/3w4JMPr #AgTech #Innovation #Agriculture