Agrusa Inc.

Happy Thanksgiving!

#Charcuterie boards are evolving as a popular way to enjoy creative, healthier snacks, boosting #cracker sales. Initially, plain crackers were preferred to spotlight meats and cheeses, but consumer tastes are shifting toward diverse flavors. Industry leaders say today’s boards include jams, fruits, vegetables, and intense flavors. Crackers are now seen as versatile, enjoyed alone or with various toppings, catering to an interest in balanced, innovative #snacking that combines indulgence and health. #Sustainability also plays a role, with brands focusing on eco-friendly ingredients and packaging, reflecting broader trends in the snacking market.

Consumer #snacking is evolving beyond basic needs, emphasizing wellness and #emotional connection. Driven by increased meal skipping, consumers seek "permissible indulgence"—nutritious yet enjoyable snacks. Pleasure (39%), energy management (36%), and goal support (25%) are key drivers, with pleasure leading as #consumers seek emotional satisfaction. Women, a prime target for #functional foods, increasingly seek snacks addressing specific needs like sleep, inflammation, and hormonal support, highlighting the growing demand for targeted snack solutions.

Flavors are crucial for the success of healthy #beverages, as taste remains the primary factor influencing consumer purchases despite the growing demand for #functional drinks. While consumers seek better-for-you options with #health benefits, they often need to be more concerned about how these beverages will taste. Natural sweeteners, protein sources, and functional additives frequently introduce off-notes or aftertastes that can be off-putting. To address this challenge, beverage manufacturers must employ flavor masking, modulation techniques, and careful #ingredient selection and sensory testing. By balancing healthiness with #flavor appeal, companies can create beverages that meet #nutritional goals and taste preferences, ensuring #consumer satisfaction and market success.

In the ongoing competition for market share, #privatelabel products have made significant progress, now accounting for 26.9% of the U.S. market in recent months. As brands encounter new challenges, the quality difference between private labels and established brands has diminished, making store brands an appealing option for budget-conscious #consumers. Despite the increasing popularity of private labels, particularly during economic uncertainty, analysts suggest that brands still maintain advantages in premium segments through #innovation and reliability.

#Pizza continues to see rising demand in the U.S., driven by its affordability, customization options, and universal appeal. Consumers enjoy various styles, from #traditional toppings to healthier choices, making pizza a versatile meal. According to Technomic, the pizza #market experienced a 5.5% compound annual growth rate (CAGR) from 2021 to 2023, with continued growth expected. Companies like Rich Products are expanding their pizza offerings, while chains like Papa John’s focus on core pizza sales amidst changing consumer spending habits. Analysts emphasize the need for innovative crusts and toppings to maintain #consumer interest and meet diverse needs.

Chaga mushrooms, high in #antioxidants and plant compounds, are becoming increasingly popular due to their health benefits. The global market for these #mushrooms is projected to grow from $1.05 billion in 2024 to $2.1 billion by 2034. Traditionally used in Siberia and Asia to enhance immunity and treat conditions such as diabetes and high #cholesterol, Chaga mushrooms are now featured in products like Herbal Lodge and Birch Boys. Sales are predominantly concentrated in North America and East Asia, with powdered and organic forms being the most popular. Despite facing challenges such as high cost and potential side effects, the demand for Chaga mushrooms is expected to rise due to the growing health-conscious #consumer market.

A report from Nutiani, Fonterra's nutrition solutions brand, reveals that 65% of consumers plan to improve their #diets for better #health despite rising prices. The survey, which included 2,500 respondents from China, Japan, South Korea, the U.K., and the U.S., shows that 67% prioritize #wellness. Consumers increasingly seek scientifically proven "better-for-you" products, with 60% citing health concerns as a top issue, up from 55% in 2021. As health-oriented food becomes standard, #consumers are budgeting carefully, focusing on essential nutrition despite financial constraints.

A recent FMI #report reveals evolving consumer #grocery trends, emphasizing value and convenience amid inflation. Surveying over 2,000 U.S. primary shoppers, the study found that 91% are concerned about rising #prices, yet only 32% buy fewer items, and minimal cuts are seen in #organic (15%) and fresh products (14%). #Shoppers increasingly seek quality and optimize purchases for enjoyment, #convenience, and waste reduction. Quick meal solutions are popular, with 32% spending under 30 minutes on meal prep, up from 18% in 2020. Health claims like low sugar, minimal processing, and ethical practices are also prioritized.?

#Consumers are increasingly drawn to innovative and unique #snack flavors. According to Mintel’s 2024 report, 30% of consumers are interested in salty snacks with #seasonal twists, 27% seek international flavors, and 24% prefer diet-friendly options. Generation Z and millennials are especially eager for new flavors, with 35% stating they would buy more if attractive options were available. Companies are responding by introducing single-serve indulgences and adventurous flavors. Popular new products include snacks with nostalgic flavors like Birthday Cake and Peanut Butter and Jam, savory items with bold flavor combinations, and #healthier options featuring functional ingredients.?