Agency 29

New York’s grape growers and winemakers were using outdated vineyard data. The industry had nearly doubled in size since the last statewide survey. New York Wine & Grape Foundation stepped forward to champion accurate, up-to-date insights to support business decisions, research, and advocacy. And we stepped right up there with them, to make it happen. Here’s how we did it: ?? ?Combined satellite & AI-driven scans with direct grower surveys ?? ?Engaged the industry through targeted outreach & in-person events ?? ?Collected data from 257 growers reporting on 15,745 acres, identifying 53% of NYS’s 29,586 total vineyard acres Working in collaboration with Ag Access and Deep Planet, we’re proud to help the NYWGF and New York’s grape growers set a new standard for data driven decision making and insights. Read the full case study here: https://lnkd.in/ekKjp4aj

Success begins with relationships. It’s not as easy as it sounds, but the juice is worth the squeeze for Tom Seymour, CPP of Moka Energy, who reminds new entrepreneurs to make the time for those relationships on the latest episode of the Spilled Salt Podcast with Maureen Ballatori. Listen in on our website or wherever your subscribe to podcasts!

We’re anxiously awaiting the drop of our next Spilled Salt episode, as Maureen Ballatori, Professional Speaker sits down with Tom Seymour, CPP of Moka Energy and Bison Bag Co Inc. Tom is a leader in sustainable packaging and food processing innovation. Not only is he a Co-Founder and Business Development Specialist, he’s the Executive Chair of the Institute of Packaging Professionals (IoPP) and President of the NYS Food Processors. Tom is shaping the future of how we package, process, and protect our food. ??? From eco-friendly packaging to industry trends and entrepreneurship, this episode is packed with insights you won’t want to miss. Subscribe now wherever you listen to podcasts!

We count on Senior Art Director Olivia Sun for her creative perspective. She constantly keeps us on our toes, so if she says a project pushes boundaries in all the best ways, you can bet it does. For the Fee Brothers website, Olivia’s design incorporated the classic and elegant style of the fifth-generation brand, while providing a modern and intuitive user experience for website visitors. If you haven’t already, check it out for yourself! https://lnkd.in/eHSAvN9g

?? We are allllll screaming for ice cream now that King Brothers Dairy has launched their new fun size ice cream pints! This was a super fun project to work on. Shout out to Donna VonDerLinn, Olivia Sun, Colleen Crill, and Jennifer Bosch Gyuricska who all pitched in on project management, packaging design, and creative. And congrats to the King Brothers Dairy team on the launch of these new SKUs! ?????? Who’s up for a road trip to Schuylerville to grab a pint?!?! https://lnkd.in/egi4yJXT

In the latest issue of From The Roost, we take a closer look at how New York’s grape industry is getting a much-needed data refresh, explore the impact of new trade tariffs on the retail landscape, and dive into how brands like Welch’s are redefining their image. Plus, as always, we share the fun and fascinating clicks that make us go ??. Catch up on the top stories in marketing, branding, and business trends: https://lnkd.in/e-An_PDr

Where would we be without farmers? We shudder to think. From the food on our tables to the clothes on our backs, agriculture plays a vital role in our daily lives. Farmers, ranchers, and ag professionals work tirelessly to feed, fuel, and sustain our communities—driving innovation, supporting the economy, and stewarding our land for future generations. ?? Did you know? The agriculture and food industry contributes over $1 trillion to the U.S. economy and provides millions of jobs nationwide. At Agency 29, we are proud to support those in agriculture, from the farmer to the innovator and all of the professionals in between. Good people working with good people.

The irony of a man who once wanted nothing to do with agriculture now shaping the industry… Damian Mason joins host Maureen Ballatori on this episode of the Spilled Salt Podcast to share his pride in his farming background, how he approaches his work with humor, and how he’s become a leading voice in agriculture today. Listen in on our website or wherever you subscribe to podcasts: https://lnkd.in/eZn4yENX ?

Our next podcast guest, Damian Mason, has lived and breathed agriculture his entire life. ?? From working with John Deere, Merck, BASF, and more, to staying ahead of industry trends, Damian doesn’t just analyze ag—he shapes the conversation. We’re expecting hard-hitting takeaways, future forecasts, and a dose of ag industry pride that’ll leave you thinking long after the Spilled Salt episode ends… but it doesn’t drop til tomorrow. Have you subscribed yet?

There are a lot of moving parts in a marketing project, and our Account Supervisor Jeff is balancing multiple accounts and campaigns. He knows that in project management, clear communication can make or break a project. That’s where the RACI matrix comes in—helping teams define who’s Responsible, Accountable, Consulted, and Informed at every stage. ?? So, who actually needs to be informed? Jeff says it’s all about keeping the right people in the loop—without overwhelming everyone with unnecessary updates.