Agital

By 2025, live shopping in the U.S. will be worth $35 BILLION. If your brand isn’t leveraging it yet, you’re leaving money on the table. Many brands are eager to test live shopping, but those who’ve tried it often struggle to see real results. It’s harder than it looks—without the right strategy, engagement falls flat, and conversions don’t follow. Here are 4 key ways to make live shopping work for you: ? Build Hype Beforehand – Promote events through email, SMS, and social media with exclusive deals and countdowns. ? Make It Interactive – Respond to comments, answer questions in real time, and use polls or giveaways to keep viewers engaged. ? Leverage Influencers & Creators – Partner with trusted voices in your niche to expand reach and credibility. That’s not all, though. The right platform for your niche can make or break your success. Want to see which one fits your brand best? Get the full breakdown in the blog with the link in our bio ??????

?? 37% of ad spend is wasted before eCommerce brands even scale. ?? That’s THOUSANDS of dollars lost—not because your product isn’t great, but because the testing phase wasn’t set up to find high-intent buyers and maximize ROAS. If your eCommerce Meta Ads aren’t delivering the leads and revenue your team expects, your testing strategy could be to blame. At 2 PM ET today we'll go over how to: ? Fix the testing mistakes that drain ad budgets before a campaign scales. ? Dial in targeting so you’re not paying for the wrong clicks. ? Turn testing into a growth strategy, not just a money pit. ? Use custom labels and audience signals to make Meta Ads more effective. ? Optimize landing pages so ad traffic actually converts. Join us live and get the insights that will make your ad spend work harder. ?? Check the comments to save your seat & get the playbook after!

SEO Tip: In 2025, personalization is a key factor in Google search results. It's powerful enough to help you outrank giants like Microsoft for users who frequently visit your site. Last year, Google significantly increased the influence of personalization in its ranking algorithm. Now, at the bottom of each SERP for logged-in users, Google indicates whether rankings have been personalized with a message stating "Results are personalized," alongside an option to "Try without personalization." When you select "Try without personalization," the search rankings can shift dramatically. For instance, consider the search query "5 excel functions." With personalization enabled, Go Fish Digital ranks #1, even outranking Microsoft's own support articles. Without personalization, we drop to #3. Takeaway: Focusing on building a loyal audience and growing the number of frequent visitors to your site has become crucial. Google's personalized rankings reward sites that continuously provide value to their visitors. Strengthening brand loyalty and consistently engaging your audience can significantly boost your visibility in personalized search results, allowing you to outperform even major competitors. Have you noticed personalization in your search results?

Agital had a BLAST at eTail last week! We had an amazing time at eTail last week learning, connecting, and seeing what is unfolding in the retail space. Huge thanks to everyone we met for the great conversations! Can’t wait for more events like this. ?? #eTail #Networking #RetailInnovation

Hey eCommerce pros—ready to level up? This month, we’re diving into AI-powered #search, #Shopify #SEO must-haves, and live shopping hacks that drive real revenue. ?? AI & eCommerce: 95% of support will be AI-powered be the end of 2025, AI will track competitors and adjust pricing, and AI-driven recommendations will boost AOV. See how Go Fish Digital's SEO tool improves rankings and the AI solution that saved $1M in marketing costs—all in Dan Hinckley's on-demand webinar. ?? AI & Search: Google AI Overviews, ChatGPT search, and shifting ranking factors are reshaping #eCommerce. Stay ahead with smart optimization strategies. ?? #ShopifySEO: Go Fish Digital shares top tools to boost your store’s rankings, from keyword research to structured data fixes. ?? #LiveShopping: Brands using live commerce see 12-15% higher order values—learn how to maximize sales on TikTok, YouTube, and beyond. Plus: Our exclusive AI-driven SEO tools helps you optimize topical authority and reduce content bloat for better rankings. Let’s get into it and keep your store thriving in 2025! ?

Marketers, be honest—how many times have you found yourself talking about AI without fully grasping what it is or how it actually works? You’re not alone! AI is reshaping ecommerce at an incredible pace, but for many, it still feels like a black box. That’s why we’re breaking it all down in our on-demand webinar: ?? How AI Can Reshape Your eCommerce Marketing Efforts in 2025 Your key takeaways: ? Why 95% of customer support will be AI-powered by next year. ? How AI can track competitors & adjust pricing in real-time. ? Which AI-driven product recommendations actually increase AOV. ? An Agital SEO tool to boost SERP rankings. ? The tool that saved $1M in marketing costs. Watch Dan Hinckley go over the ins and outs of AI, how it works, and how it's affecting your marketing strategy in 2025. Link in the comments.

Trying to avoid your exec team asking, “Where are all the eCom Meta leads?” You’re not alone. Most ad budgets aren’t lost in scaling—they’re lost in the testing phase. If your tests aren’t setting up the rest of your campaign for success, you’ll be stuck answering tough questions about wasted spend ?? That's why Kaitlyn Kerr & Rachel Huffcutt are breaking down how to fix this in a live webinar on March 5th. They’ll show you how to structure your testing phase so you’re not just burning budget—you’re setting up an eCommerce Meta ad campaign that delivers the leads your team expects. Join us live & get the playbook after—find the link in the comments! ??

Letting AI run your campaigns without strategy? You might as well be throwing money in the trash. ???? AI-powered bidding and automation can be powerful, but 80% of eCom advertisers leave revenue on the table by not structuring their campaigns correctly. Many brands rely on broad automation without testing, refining, or leveraging audience signals. This leads to wasted ad spend and missed opportunities! Join Laura Peterson & Logan Durant TODAY for an exclusive webinar on Mastering PMax for Google & Bing—where you’ll learn how to take control, optimize with precision bidding, and turn automation into a high-ROI powerhouse. Your key takeaways: ? How to structure eCom campaigns like top brands for max revenue. ? The power of audience signals to drive conversions. ? Strategies to outsmart AI bidding & boost ROAS. ? Why segmentation & creative optimization give you an edge. ?? Live webinar: TODAY at 2 PM EST Don’t leave your ad spend to chance. Register now—link in the comments! ??

Had an exciting day in Boston for MSA Connect with Logan Durant, Thomas DelSignore, Victoria Ialynytchev, Kevin Brouder, and Sabrina Capone. Thank you Victoria for hosting us and walking us through the latest and greatest with Microsoft Ads! Exciting new things coming with PMAX, DSA, and AI that we’ll definitely be leveraging for our Agital clients. And, always fun to have a surprise reunion with Nolan!

Congrats Chris Long!