alpha | BRAVO

When it comes to social media, brands like to?S T R E T C H?budgets. You need to prove ROI, and maybe you’re still not sure that social media?can – or you’re adamant that social media?cannot – bring in leads and drive revenue. Spoiler Alert: it absolutely can – and does. And in this blog post you’ll learn how partner marketing can save money, extend your reach, and, yes, bring in leads and drive revenue.

Every year around this time, we see more sweepstakes cropping up on social media. And without fail, we see brands breaking the rules of promotion law. Not following the FTC's laws can get you in legal trouble - I've seen it first hand. So, If your 2025 marketing strategy includes a sweepstakes or contest, CYA by following these rules! https://bit.ly/2Ip6G7m

Your target audience will click all day on thought leadership content with a CTA like "learn more" but when you retarget the with a heavier lift CTA like "schedule a call" or "book a demo" they disappear. Sound familiar? If you're struggling to move them through the funnel, try capturing their interest with one of these lower lift CTAs. #SocialMediaStrategy #B2BMarketing #MarketingTips

5x5 brand messaging is both LOUD and CLEAR. When we audit a brand's content, we score each asset based on 9 characteristics. One of these - and the "O" in "LOUD" - is ORIGINAL What makes your brand's content unique? One way to stand out is through storytelling. And as Tyrona (Ty) Heath says, "Logic makes people think. Emotion makes people act." Most successful brands aren’t just seen or heard – they’re felt. The ones that stand out are the ones that master the art of storytelling. Here is Ty's framework for transformational storytelling: 1?? Emotion beats evidence: Hearts change before minds do 2?? Abundance over scarcity: Stories help people see possibility, not limitation 3?? Common ground over combat: Shared experiences dissolve perceived barriers Here's the link to her original post and video. https://bit.ly/4hsSoRf

Have you updated your Instagram image sizes? The grid view is now 1012 x 1350 (3:4). Here's a cheatsheet for all the updated sizes from Social Media Today, LLC https://bit.ly/4hh1MY1

Your LinkedIn Company Page serves as a hub for showcasing your business - as a provider of products/services, as an employer, and as a partner - without navigating away from the platform.

Innovative content strategies blend traditional techniques with cutting-edge technology to deliver content that resonates with their audience across top channels, according to the latest LinkedIn B2B Marketing Benchmark report. The top 4 channels are: 75% Social Media 61% Email 42% Blog 20% CTV Which of these is missing from your 2025 content strategy? Read the full report here: https://bit.ly/4be8Qna #B2BMarketing

Are you considering adding CTV ads to your current marketing mix? Here are 3 tips from our CEO Beth Newton to help ensure success.

A reminder from Beth Newton that your warm leads are *already* listening. What will you say? #LinkedIn #SocialMediaStrategy

It can be tough for a brand’s LinkedIn company page to create truly authentic engagements and build the level of trust that comes most naturally with human interactions. That doesn’t mean you don’t need a company page. Your company page is the best way for #LinkedIn users to learn more about your brand without leaving the platform. But the best way to *connect* with your audience? Personal connections. That’s where your executives come in. Learn more: https://bit.ly/3QCZIyw