?? "What if we gave customers more control?"
That's the question that sparked a $25M revolution. Here's the story ??
Picture this: It's 2019. A startup founder is burning the midnight oil, drowning in customer service tickets for her vitamin subscription business. Her crime? Running a successful company. Her punishment? Endless nights of manual subscription management.
Enter Wesley, our PM (and her roommate), watching this nightly ritual of exhaustion.
The problem wasn't the business. It was that customers had zero control over their subscriptions. Every change, no matter how small, required a support ticket.
That's when Wesley had a radical idea:
What if customers could manage everything... through text messages? ??
Conventional wisdom said: "Don't give customers too much control. They'll cancel!"
Wesley's response? "If we treat people well and give them transparency over their money, they'll stick around longer."
Spoiler alert: He was right.
We built ElectricSMS - a simple platform that let customers skip, revise, or reschedule orders with a quick text. No apps. No passwords. No hassle.
The results?
- 22,000+ happy users
- $25M+ in processed revenue
- 56 merchant partnerships
- Plummeting churn rates
- One founder who could finally sleep ??
Then something magical happened...
ReCharge (15,000+ brands, 50M+ subscribers) called. They loved our vision. They made an offer. We accepted.
The moral? When you empower people, everyone wins.
?? What customer pain point keeps YOU up at night? Maybe there's a revolutionary solution hiding in plain sight.
#StartupStory #CustomerExperience #Innovation #Entrepreneurship
P.S. We're just getting started. Our Skunkworks team is cooking up the next big thing. Stay tuned... ??
Read our full blog post here: https://lnkd.in/gHHi4KBw