I've baked this question into my "rapid fire" round of the last 2 podcasts I've hosted:
Who's 1 person who's had a BIG impact on your agency journey?
Here are 5 reasons a similar question could be valuable for your podcast:
1) It Builds Community
At Agency Builders, our mantra "Collaboration over Competition" is part of how we've built a (very fast-growing) community of peers who are willing to support each other even when they may be competitors in certain scenarios.
Brining this aspect to our podcast just made sense.
2) It Creates Shareable Moments
If you host/produce a podcast, you're undoubtedly pulling clips to share on #LinkedIn (or at least you should be). But finding those moments is often a time-consuming task (I still think most AI tools leave a lot to be desired in the clip identification task).
So, if you're short on time, create a few recurring moments you can *always* pull out, and this question creates a nice personal moment that's great for that.
3) It Reaches Beyond Your Network
While my previous point is true, this question specifically is even more shareable, because (a) it's a moment your guest will be likely to share, because it's very natural & non self-promtional & (b) your guest can easily tag the person they mentioned in the clip...providing even more opportunity for 2nd degree connection sharing.
4) It Helps You Find Other Guests
If someone in our industry has had an impact on our guest's career journey, it's likely they'd have a great story to tell & insights to share on the podcast as well. So, this question has actually lead to very natural new guest outreach & great follow up episodes for the podcast.
5) It Helps Create More Content
With the question I mentioned above, it also gives us the option to round up ever 20-25 answers into a fun list like, "Agency Leaders You May Not Know, But Should Be Following"
What would you add?
#B2B #marketing #podcasting #growth #agencygrowth #digitalagency
btw...this clip came from last week's GREAT conversation with Linda Hafstad where she mentioned Derek Shaw on the Agency Builders Podcast. Highly recommend you give her a follow (& check out our full conversation linked below).