Meet us at #Shoptalk! We’re excited to discuss the growth of commerce media, connected TV, and how consumer purchase data is crucial to the future of retail marketing and driving optimal outcomes. If you’re attending, let’s connect! #retailmedia #retaildata #retail
Affinity Solutions
广告服务
New York，NY 17,812 位关注者
Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.
关于我们
Affinity Solutions offers the largest consumer purchase dataset of its kind in the U.S. market, providing a clear and comprehensive view of consumers' spending habits, including what, when, where, and how they buy. This information empowers marketers, agencies, and media organizations to understand and predict behavior with unparalleled precision. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.
- 网站
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https://www.affinity.solutions
Affinity Solutions的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2005
- 领域
- advertising和marketing
地点
Affinity Solutions员工
动态
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Data privacy is not a buzzword – it's a business imperative. With increasing regulations and heightened consumer awareness, relying on consented, deterministic data is crucial for building trust and driving optimal outcomes. Jay Given, our VP of Retail & Brand Strategy, highlights the importance of obtaining explicit consumer consent while also delivering tangible value in return, such as personalized offers, exclusive rewards, or enhanced user experiences. Read it here: https://lnkd.in/gqBQiSeJ #DataPrivacy #ConsumerTrust #ConsumerData
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Retail sales are off to a sluggish start in 2025, underscoring the critical need to analyze the comprehensive #retailtrends from 2024. Our Retail Monitor Year in Review report gives you the insights you need to dominate the year ahead. Discover crucial seasonal trends, purchase behavior shifts, and more—all designed to?drive optimal outcomes. Download your copy ?? https://lnkd.in/guk8bfeM
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?? February retail spending numbers are in! CNBC/National Retail Federation Retail Monitor powered by Affinity Solutions shows February sales were down monthly amid tariff concerns. @Steve Liesman gave Squawk Box viewers a category-level breakdown of retail trends this morning to help retailers better navigate the current unpredictable and rapidly evolving market. ?? Watch: https://lnkd.in/dmuUqHM7 ?? Read the latest press release: https://lnkd.in/gS5nUgej #retaildata #consumerpurchasedata #retailtrends
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Connected commerce is evolving fast! We’re heading to Fintech Meetup next week and can’t wait to connect. We’re excited to explore industry trends and discuss how Affinity Solutions can help: ?? Develop effective digital customer acquisition strategies ?? Optimize card-linked offer platforms through strategic bank collaborations. ?? Create collaborative ecosystems that empower both financial institutions and brands. Reach out if you’re interested in driving optimal outcomes and exploring the future of connected commerce! #FinTech #connectedcommerce #digitalbanking
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Performance-based outcomes for advertisers are vital, as we discussed at #BeetRetreatPR with, from left, moderator Jon Watts from Coalition for Innovative Media Measurement (CIMM), Damian Garbaccio from Affinity Solutions, Julian Zilberbrand from LG Ad Solutions and Celeste Castle from dentsu. Registration is open for the epic Beet Retreat Berkshires: https://lnkd.in/ewhG-SSV
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We’re headed to #CTVConnect and would love to connect to discuss the enthusiasm and potential of CTV advertising! If you are heading to New York and want to learn how consumer purchase insights can help drive measurable outcomes for your ad campaigns, get in touch! #AdTech #CTV
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Ready to dominate retail in 2025? ?? Our new report, CNBC/National Retail Federation Retail Monitor Year in Review, reveals key sales trends from the past year to inform your future strategies. See which retail categories thrived, which faltered, and how to leverage consumer purchase insights to drive optimal outcomes.? ?? Download your copy: https://lnkd.in/guk8bfeM
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In case you missed the release of the latest CNBC/National Retail Federation Retail Monitor, our CEO Jonathan Silver highlights the key trends retailers need to know as we look ahead to spring. Learn more: https://lnkd.in/gcmgmvaP #consumerpurchasedata #retaildata #retailtrends
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We're excited to announce our partnership with Predactiv! Together, we're empowering marketers to create highly targeted audience segments based on actual purchase behavior, maximizing marketing impact and driving optimal outcomes. Read more: https://lnkd.in/dwNUipvN
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