Affinity Solutions

Retail media and CTV face major challenges with measurement standardization and data fragmentation, making it difficult to connect ad exposure to purchases. At Affinity Solutions, we help CTV advertisers optimize campaign impact, measure lift, and prove ROI across platforms like Madhive—all powered by real purchase data. Watch our Chief Product Officer, Kalyan Lanka, break it down in his latest interview: https://lnkd.in/ejpKVNBe

Meet us at #Shoptalk! We’re excited to discuss the growth of commerce media, connected TV, and how consumer purchase data is crucial to the future of retail marketing and driving optimal outcomes. If you’re attending, let’s connect! #retailmedia #retaildata #retail

Data privacy is not a buzzword – it's a business imperative. With increasing regulations and heightened consumer awareness, relying on consented, deterministic data is crucial for building trust and driving optimal outcomes. Jay Given, our VP of Retail & Brand Strategy, highlights the importance of obtaining explicit consumer consent while also delivering tangible value in return, such as personalized offers, exclusive rewards, or enhanced user experiences. Read it here: https://lnkd.in/gqBQiSeJ #DataPrivacy #ConsumerTrust #ConsumerData

Retail sales are off to a sluggish start in 2025, underscoring the critical need to analyze the comprehensive #retailtrends from 2024. Our Retail Monitor Year in Review report gives you the insights you need to dominate the year ahead. Discover crucial seasonal trends, purchase behavior shifts, and more—all designed to?drive optimal outcomes. Download your copy ?? https://lnkd.in/guk8bfeM

?? February retail spending numbers are in! CNBC/National Retail Federation Retail Monitor powered by Affinity Solutions shows February sales were down monthly amid tariff concerns. @Steve Liesman gave Squawk Box viewers a category-level breakdown of retail trends this morning to help retailers better navigate the current unpredictable and rapidly evolving market. ?? Watch: https://lnkd.in/dmuUqHM7 ?? Read the latest press release: https://lnkd.in/gS5nUgej #retaildata #consumerpurchasedata #retailtrends

Connected commerce is evolving fast! We’re heading to Fintech Meetup next week and can’t wait to connect. We’re excited to explore industry trends and discuss how Affinity Solutions can help: ?? Develop effective digital customer acquisition strategies ?? Optimize card-linked offer platforms through strategic bank collaborations. ?? Create collaborative ecosystems that empower both financial institutions and brands. Reach out if you’re interested in driving optimal outcomes and exploring the future of connected commerce! #FinTech #connectedcommerce #digitalbanking

Performance-based outcomes for advertisers are vital, as we discussed at #BeetRetreatPR with, from left, moderator Jon Watts from Coalition for Innovative Media Measurement (CIMM), Damian Garbaccio from Affinity Solutions, Julian Zilberbrand from LG Ad Solutions and Celeste Castle from dentsu. Registration is open for the epic Beet Retreat Berkshires: https://lnkd.in/ewhG-SSV

We’re headed to #CTVConnect and would love to connect to discuss the enthusiasm and potential of CTV advertising! If you are heading to New York and want to learn how consumer purchase insights can help drive measurable outcomes for your ad campaigns, get in touch! #AdTech #CTV

Ready to dominate retail in 2025? ?? Our new report, CNBC/National Retail Federation Retail Monitor Year in Review, reveals key sales trends from the past year to inform your future strategies. See which retail categories thrived, which faltered, and how to leverage consumer purchase insights to drive optimal outcomes.? ?? Download your copy: https://lnkd.in/guk8bfeM

In case you missed the release of the latest CNBC/National Retail Federation Retail Monitor, our CEO Jonathan Silver highlights the key trends retailers need to know as we look ahead to spring. Learn more: https://lnkd.in/gcmgmvaP #consumerpurchasedata #retaildata #retailtrends