Fresh insights from CTV Connect!?The evolution of CTV advertising is happening now, and it's packed with potential for brands. Our SVP of Business Development, Ken Barbieri, breaks down his 5 can’t-miss takeaways from the event. From the power of data and AI to the rise of shoppable TV and the massive potential of live sports. ?? To level up your 2025 CTV strategy, read this: https://lnkd.in/eHYDUbCe
Affinity Solutions
广告服务
New York，NY 17,816 位关注者
Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.
关于我们
Affinity Solutions offers the largest consumer purchase dataset of its kind in the U.S. market, providing a clear and comprehensive view of consumers' spending habits, including what, when, where, and how they buy. This information empowers marketers, agencies, and media organizations to understand and predict behavior with unparalleled precision. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.
- 网站
-
https://www.affinity.solutions
Affinity Solutions的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2005
- 领域
- advertising和marketing
地点
Affinity Solutions员工
动态
-
Missed Fintech Meetup? To drive optimal outcomes, you can't afford to miss, our VP of Sales & Operations, Dani Kenady's recap. In our latest blog, she reveals critical insights—from the future of banking models to how data privacy is driving innovation. Read Dani's full report on what's next in FinTech: https://lnkd.in/eyk99rt4 #fintech #dataprivacy #bankingtrends
-
-
February retail sales reveal mixed signals for 2025: While overall retail growth shows consumer resilience, rising inflation, tariffs, and shifting spending habits suggest shoppers are becoming more cautious. Our CEO, Jonathan Silver, breaks down the key trends and what they mean for retailers navigating uncertainty this year. Read more: https://lnkd.in/e8iayxiv #retailtrends #consumerpurchaseinsights #economicoutlook
-
-
Retail media and CTV face major challenges with measurement standardization and data fragmentation, making it difficult to connect ad exposure to purchases. At Affinity Solutions, we help CTV advertisers optimize campaign impact, measure lift, and prove ROI across platforms like Madhive—all powered by real purchase data. Watch our Chief Product Officer, Kalyan Lanka, break it down in his latest interview: https://lnkd.in/ejpKVNBe
How can purchase data from 150 million consumers make your ads stronger? In our latest interview, we spoke with Kalyan Lanka, Chief Product Officer at Affinity Solutions about how brands are using purchase data to refine targeting and prove campaign impact. Check out the highlights below, or click the link to see the full interview: https://hubs.li/Q03cl55G0
-
Meet us at #Shoptalk! We’re excited to discuss the growth of commerce media, connected TV, and how consumer purchase data is crucial to the future of retail marketing and driving optimal outcomes. If you’re attending, let’s connect! #retailmedia #retaildata #retail
-
-
Data privacy is not a buzzword – it's a business imperative. With increasing regulations and heightened consumer awareness, relying on consented, deterministic data is crucial for building trust and driving optimal outcomes. Jay Given, our VP of Retail & Brand Strategy, highlights the importance of obtaining explicit consumer consent while also delivering tangible value in return, such as personalized offers, exclusive rewards, or enhanced user experiences. Read it here: https://lnkd.in/gqBQiSeJ #DataPrivacy #ConsumerTrust #ConsumerData
-
-
Retail sales are off to a sluggish start in 2025, underscoring the critical need to analyze the comprehensive #retailtrends from 2024. Our Retail Monitor Year in Review report gives you the insights you need to dominate the year ahead. Discover crucial seasonal trends, purchase behavior shifts, and more—all designed to?drive optimal outcomes. Download your copy ?? https://lnkd.in/guk8bfeM
-
-
?? February retail spending numbers are in! CNBC/National Retail Federation Retail Monitor powered by Affinity Solutions shows February sales were down monthly amid tariff concerns. @Steve Liesman gave Squawk Box viewers a category-level breakdown of retail trends this morning to help retailers better navigate the current unpredictable and rapidly evolving market. ?? Watch: https://lnkd.in/dmuUqHM7 ?? Read the latest press release: https://lnkd.in/gS5nUgej #retaildata #consumerpurchasedata #retailtrends
-
-
Connected commerce is evolving fast! We’re heading to Fintech Meetup next week and can’t wait to connect. We’re excited to explore industry trends and discuss how Affinity Solutions can help: ?? Develop effective digital customer acquisition strategies ?? Optimize card-linked offer platforms through strategic bank collaborations. ?? Create collaborative ecosystems that empower both financial institutions and brands. Reach out if you’re interested in driving optimal outcomes and exploring the future of connected commerce! #FinTech #connectedcommerce #digitalbanking
-
-
Performance-based outcomes for advertisers are vital, as we discussed at #BeetRetreatPR with, from left, moderator Jon Watts from Coalition for Innovative Media Measurement (CIMM), Damian Garbaccio from Affinity Solutions, Julian Zilberbrand from LG Ad Solutions and Celeste Castle from dentsu. Registration is open for the epic Beet Retreat Berkshires: https://lnkd.in/ewhG-SSV
-