Affectiva

?? Proud Moment for Affectiva at Two Major Conferences! ?? We’re excited to share that our team member, Mina Bishay, has recently presented not one but TWO innovative papers at prestigious conferences in the #AI and #ComputerVision space! ???? 1?? At #ACII2024, Mina presented “PainNet: Statistical Relation Network with Episode-Based Training for Pain Estimation” during the AAP workshop, focusing on groundbreaking work in pain estimation through facial expressions. 2?? At the European Conference on Computer Vision #ECCV2024, Mina shared insights on our ‘Attention on Screen’ metric with the paper “Monitoring Viewer Attention During Online Ads” at the ABAW workshop, pushing the boundaries of how attention is measured during online ad experiences. Join us in congratulating Mina for representing Affectiva at these key conferences and showcasing the power of our technology in AI and #AttentionMetrics! ??? #PainEstimation #Innovation #Research

As the countdown to #SuperBowlLIX begins, brands are already strategizing how to captivate audiences. Our own Graham Page, Global Managing Director of Media Analytics, shares valuable insights in a recent Brand Innovators article about the #advertising landscape leading up to this major event in New Orleans. ??? Graham notes that brands will likely tap into the vibrant culture of the host city, emphasizing elements like jazz music and local cuisine to create a stronger connection with viewers. He states: “With New Orleans being the host city, a number of messages will likely lean into the colorful environment and the city’s cultural influences to form a better connection with viewers.” This is where #EmotionAI comes into play: understanding audience emotions and cultural nuances allows brands to craft ads that resonate on a deeper level. By harnessing Emotion AI, #advertisers can better connect with viewers, ensuring their messages not only capture attention but also evoke genuine engagement. Check out the full article to learn more about how #brands are preparing to make a lasting impression this Super Bowl season: https://lnkd.in/dXD-FNqH #BrandInnovators #MediaAnalytics

?? Breaking News Today! ?? We are proud to announce the renewal of our partnership with Kantar, marking over a decade of successful collaboration. This extended #partnership underscores our shared commitment to advancing #EmotionAI and delivering unparalleled insights to advertisers and publishers worldwide. Why this is exciting: ?? Rigorous Evaluation: Kantar conducted a thorough assessment of Emotion AI technologies on the market, reaffirming Affectiva as the leader in accuracy and depth of emotional insights. ?? Scalable Insights: Together, we are set to scale our efforts, enabling Kantar’s clients to test more creative assets and gain deeper understanding of consumer emotions and attentional responses. ?? Future Innovation: Our collaboration will continue to drive innovation, helping brands create more impactful and resonant #advertising campaigns. ?? A Decade of Success: Over the past decade, Affectiva and Kantar have worked hand-in-hand to pioneer advancements in emotional and attention metrics, empowering brands to connect more meaningfully with their audiences. ?? Looking Ahead: With this renewal, we’re excited to explore new opportunities and expand our capabilities, ensuring that our clients stay ahead in the ever-evolving digital landscape. Read the full press release to learn more about our continued journey with Kantar: https://lnkd.in/eZuWEgjC #Marketing #Innovation #DataInsights #CustomerEngagement

?? Affectiva in Forbes! ?? We’re proud to see Graham Page, our Global Managing Director of Media Analytics, featured in a recent #Forbes article by Brad Adgate, spotlighting the remarkable growth of the #WNBA in 2024. ?? Graham shared key insights on how this season’s success is driving opportunities for advertisers. Here are some standout points from his commentary: ?? "The growing interest and fan culture around the WNBA provide ample opportunities for advertisers to connect with previously untapped market audiences." ?? "We’re seeing more collaborations between WNBA star players and brands like SKIMS, Glossier, and Mielle, spotlighting brands in front of audiences that support and champion female athletes." ?? "These partnerships are helping the WNBA capitalize on skyrocketing ratings and attendance as well as an expanding, engaged fan base." See how the WNBA’s breakthrough season is reshaping the world of sports #advertising in full article here: https://lnkd.in/ezVhgMbg #MediaAnalytics #EmotionAI #WNBA2024

Our team had an amazing time at the Advertising Research Foundation (ARF)'s #CreativeEffectiveness 2024 and the #ARFOgilvys! Here are some key takeaways from this week: ?? Creativity belongs to humans: #AI is a tool to accelerate, but authentic relationships and empathy come from human intelligence. ?? Humor matters: WARC shared that fewer #ads today use humor, but it’s a powerful way to create strong, memorable connections. ? Inclusivity drives creativity: The #CulturalEffectivenessCouncil emphasized that #diversity and context are essential to emotional resonance in #advertising. ?? AI has its place, but human innovation leads: AI can’t replace the creative spark needed to think outside the box. Deep-dive of more insights to follow...in the meantime, please enjoy this TikTok of our own Serena Pang & Mitzi Lorentzen repping Team Affectiva! #EmotionAI #adtesting #HumanIntelligence

?? How will calibration-free #eyetracking change the way we understand consumer #attention? Our very own Matthew Strafuss, Director of Product and Customer Solutions at Affectiva, a Smart Eye Company joined our host Ashley McManus for the latest episode of #HumanCentricAIPodcast. They dove into some of our exciting advancements, including the release of Affectiva's new calibration-free eye tracking feature. ?? A few key takeaways from their conversation: 1?? This feature represents the perfect blend of Smart Eye’s eye tracking #tech and Affectiva’s #EmotionAI. ?? 2?? It offers real-time, accurate eye tracking, without the hassle of calibration, for a more natural experience.??? 3?? This innovation reduces prediction errors and provides more reliable #insights for #marketresearchers. ?? Listen in to learn more: https://lnkd.in/edsBmhfH

Join us at the #ESOMARCongress24 this week and experience the future of #EmotionAI and #eyetracking technology! ?? ?? Our #MediaAnalytics team is thrilled to showcase our new calibration-free feature and we can't wait to chat with you about it. See you there! ?? ??

?? Exciting #Innovation News from Affectiva! ?? We are thrilled to announce the launch of our Calibration-Free #EyeTracking feature, a groundbreaking innovation that is set to revolutionize the #MarketResearch industry! ?? This new feature simplifies eye tracking for researchers by eliminating the need for traditional calibration, offering real eye tracking through a standard webcam without added disruptions. No hardware, no hassle—just seamless, accurate tracking. The Impact: ? Reduced survey disruption: No more time-consuming calibration exercises, leading to faster, more efficient studies. ??? No special equipment required: Works with standard webcams, making it accessible and scalable for research across industries. ?? Longer, more accurate eye tracking: Maintain tracking precision over extended periods without falling out of calibration, ideal for in-depth content testing. ?? Accessible for all: Delivers consistent results for users, regardless of location or demographic. This is just the beginning! Calibration-Free Eye Tracking is the next step in our mission to provide insightful, emotion-driven research. ?? Learn more about this exciting innovation and its potential to reshape the future of viewer attention measurement: https://lnkd.in/eGRTDdZ2 Graham Page Matthew Strafuss #AI #EmotionAI #UserExperience

Team Affectiva is heading to ESOMAR Congress in #Athens ???? next week! ?? On 8-11 September, check us out at Booth 15 to see how we’re blending #EmotionAI with the latest industry trends to redefine the future of insights! #ESOMARCongress attendees can expect: ?? Live demos of our groundbreaking Emotion AI for #adtesting, #ContentTesting, and more ?? Insights into the future of #AI-driven consumer understanding ?? Networking opportunities with industry leaders ?? A chance to hear from industry’s top CEOs on global growth opportunities and trends ?? Plus, we'll be discussing a major announcement coming out tomorrow! You won’t want to miss it. ?? Want to meet us there, or be the first to get the scoop? ?? Schedule some time with us here: https://lnkd.in/dEU9Z-fw #FutureOfInsights #Athens2024 #marketresearch

?? The Evolution of News Anchors: Human vs. #AI AI is revolutionizing the media landscape, but how do audiences really feel about virtual news presenters? ?? In a new article by our own Alexandra (Sasha) Mukhanova, Affectiva’s Business Development and Account Director, Media Analytics, featuring research by Dr. Leon Hawthorne, we dive deep into this question, revealing some surprising insights: ?? Real vs. Virtual: Audiences still prefer human anchors, but AI-driven virtual presenters have their place—especially for non-serious content. ?? Emotional Impact: Virtual avatars can evoke strong emotional responses, but the design must avoid the "uncanny valley." ?? Tech Insights: Lip synchronization and realistic animation are crucial for virtual presenters to engage viewers effectively. Discover how AI and human authenticity can coexist in the future of news broadcasting. ?? Read the full article: https://lnkd.in/eNFJH7Db #MediaInnovation #EmotionAI #News #VirtualHumans