?? How Amazon Used Emotion to Engage Cinema Audiences ?? Amazon's latest cinema ad, "Moving Day", is a powerful example of emotion-driven marketing — ranking in the top 3% of UK ads for emotive power and the top 7% overall, according to Kantar’s latest ‘The Works’ study. ?? What makes it so effective? ?? Emotional storytelling: The heartfelt narrative of a mother and son navigating change strikes an emotional chord, with smiles increasing as the mum shops on Amazon. ?? Brand connection: Facial coding technology shows a strong emotional shift during key moments featuring Amazon, while eye-tracking data highlights the Amazon logo’s prominence at crucial points. ?? Positive representation: The ad ranks in the top 1% for both positive gender portrayal and modern, progressive storytelling. Kantar’s analysis underscores how #emotional #engagement, paired with strong branding, is key to effective advertising. The campaign lands in the top 3% for branding effectiveness and reinforces Amazon’s role in supporting life’s everyday moments. "Moving Day" achieves both, landing in the top 1% of ads for reminding people of Amazon’s positive qualities.
关于我们
Affectiva is now a Smart Eye company. In June 2021 Smart Eye acquired Affectiva. We are merging the two companies to form a global AI powerhouse. Affectiva is on a mission to humanize technology. An MIT Media Lab spin-off, Affectiva created and defined the Emotion AI and Human Perception AI categories. Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In automotive, Affectiva’s Interior Sensing AI is enabling leading car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that understands the state of the driver, the cabin and the occupants in it. Affectiva’s technology is also used by 28 percent of the Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming. For more information, visit www.affectiva.com.
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https://www.affectiva.com
Affectiva的外部链接
- 所属行业
- 嵌入式软件产品
- 规模
- 201-500 人
- 总部
- Boston，Massachusetts
- 类型
- 上市公司
- 领域
- Facial expression analysis、Emotion-sensing technology、Emotion analytics technology、Facial coding、Emotion AI、Emotion recognition technology和Human Perception AI
地点
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主要
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38 Chauncy St
Suite 800
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Affectiva员工
动态
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What makes a trailer truly unforgettable? ?? Our team analyzed this year’s Oscar nominated films, measuring audience responses using Media Analytics and iMotions webcam respiration module. From heart-racing moments to scenes that spark joy, the data reveals what kept viewers hooked. By decoding facial expressions and physiological responses, we help studios and marketers craft content that doesn’t just get watched, it gets felt. Check out our latest analysis to see what emotions are driving engagement at the movies! https://lnkd.in/dijkWbe5 #MediaAnalytics #marketing #Oscars2025 #consumerinsights
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Great ads don’t just tell stories. They make you feel them. Cadbury's "Memory" ad is a perfect example. By using AI-driven emotion detection from Affectiva before launching, the campaign ensured it would do more than just capture attention, it would truly connect with audiences. The result? A powerful ad that taps into human emotion, reinforces brand recall, and drives action. ?? Emotion fuels attention. Attention strengthens memory. Memory influences behavior. And in today’s fast-moving digital world, brands need to harness this connection to break through the noise. Affectiva is at the forefront of this shift, helping brands craft ads that don’t just get noticed, but get remembered. Thanks to Association of National Advertisers Magazine and Christopher Heine for highlighting the importance of measuring creative impact in advertising. Read the full story here: https://lnkd.in/dM6jFEYM #neuromarketing #advertising #creativestrategy #emotion
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?? How do we create in-car experiences that truly understand the driver and passengers? From driver monitoring to in-cabin experience, automakers are turning to human behavior research to make driving safer and more intuitive. Affectiva has been leading this transformation by helping to detect drowsiness, distraction, and emotional states in real time. In a recent Brainfluence podcast, iMotions CEO, Peter Hartzbech, joined Roger Dooley to explore how multimodal biometrics like facial expression analysis, eye tracking, and voice analysis are shaping the future of automotive innovation. As vehicles become smarter, understanding human behavior inside the car will be essential. Listen in to discover how biometrics are driving the future of in-cabin safety and comfort, and how Affectiva is helping shape this evolution. ??? Tune in here: https://lnkd.in/dHAqSspT #Affectiva #automotive #emotion #biometricresearch #innovation
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?? Media Insights & Engagement Conference 2025 brought together the best in media research, and we were thrilled to be there! Mitzi Lorentzen had the opportunity to explore the latest trends in audience engagement and media strategies, highlighting key insights from the event. From fresh approaches to measuring consumer response to innovative strategies for refining content, it’s always inspiring to learn from the industry's brightest minds, and see where Affectiva fits into the conversation. ?? Couldn’t connect at #MIE2025? We’re always here to talk about how emotional analytics can add depth to your media insights. #Affectiva #MediaResearch #AudienceEngagement #Innovation #MIE2025
Media Insights & Engagement Conference 2025: What's Really Driving Viewer Behavior? Exciting takeaways from #MIE2025 shaping the industry: ?? The Streaming Evolution is Here: - YouTube surpasses broadcast TV for 35+ viewers - Multi-platform viewing is the new normal - Ad-supported models are gaining traction ?? Content Discovery is Key: Viewers face a plethora of choices. Your content must be easily discoverable and compelling. The navigation experience is as crucial as the content itself. ?? Emotional Engagement is Vital: Top services (Netflix, Disney+, TikTok, Snap, etc.) focus on crafting emotional journeys, from short ads and content to feature films. Emotional resonance sets them apart. ?? AI + Human Intelligence = Success: AI accelerates creation and insights, but human creativity and insights are fundamental to create the magic and learning that attracts and retains audiences. ?? Key Insight: Success in 2025 hinges on resonance, not just reach. Winners grasp why audiences engage and remain. Wondering about your content's emotional impact? Let's discuss how @Affectiva enhances audience experiences. #MediaInsights #MIE25 #Streaming #ContentStrategy #AudienceEngagement #MediaResearch
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Our very own Mitzi Lorentzen will be at the Media Insights & Engagement Conference in Scottsdale, AZ from February 3-5, 2025. If you're attending, this is a great opportunity to connect and discuss the latest in?media research and audience engagement. We continuously strive to be at the forefront of measuring consumer response, helping brands, agencies, and media researchers understand how audiences emotionally engage with content. Our Media Analytics solution enables researchers to analyze facial expressions to measure real-time reactions to ads, trailers, and media content - helping refine strategies and optimize impact. We can help you too! Whether you're exploring new research methodologies or looking to exchange insights with industry peers, we’d love to chat. Feel free to write Mitzi Lorentzen to find a time to meet. #mediainsights #mediaresearch #Affectiva #MIE2024 https://lnkd.in/dVx4TTB
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???? As the holiday season unfolds, UK Christmas ad spending is set to hit a record-breaking ￡10.5 billion this year. But what makes some holiday campaigns resonate so deeply with viewers while others fall flat? At Affectiva, we’ve partnered with Kantar to explore the emotional magic behind this year’s UK #ChristmasAds. Using Emotion AI, we’ve identified three key elements driving their success: ? Emotional Journeys: It’s not just about joy — powerful stories tap into a range of emotions, from joy to surprise to sentimentality. ?? Brand as the Hero: Ads where the brand plays a central, meaningful role create stronger connections. ?? The Power of Music: Thoughtfully chosen soundtracks amplify emotions and bring stories to life. ???? Discover how #EmotionAI can unlock the magic of holiday campaigns in our latest blog: https://hubs.ly/Q030fJZX0 #HolidayAds #Advertising #CreativeStorytelling
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? Attention vs. Engagement: The Key to #CreativeEffectiveness ? Capturing attention is only half the battle. True advertising success lies in engagement—the emotional and cognitive connections that make your message unforgettable. In our latest blog, we explore why engagement metrics, like emotional responses captured by Affectiva’s #EmotionAI, are far stronger predictors of #ad success than attention alone. Discover how our tools, including groundbreaking calibration-free #EyeTracking, help brands unlock: ? Deeper audience insights ? Optimized storytelling ? Actionable strategies for creative success ?? Learn how we analyzed Uber’s award-winning campaign to reveal how attention and engagement align to drive results. ?? Read the full blog to explore how our technology transforms #AdTesting: https://lnkd.in/ewigtuJF Stay tuned for upcoming posts diving deeper into the science of calibration-free eye tracking and multimodal insights!
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?? What happens when a legacy brand like #Jaguar takes a bold new direction? Graham Page recently shared fascinating insights from an analysis of #Jaguar's rebranding launch video, powered by Affectiva's #EmotionAI. By analyzing real consumer responses through #FacialCoding, the findings revealed a strong emotional disconnect between the ad's intended message and how it was actually perceived. ?? Key takeaways: - A dominant response of brow furrowing and eye narrowing suggests confusion and disconnect, with minimal smiles or surprise—indicating the film lacked elements that typically spark positive emotions. - Existing Jaguar fans showed the most negative emotional response, while younger viewers exhibited only a mild reaction, with some smirks at the unconventional imagery. - The absence of warmth, relatability, and a human story appeared to hinder broader audience engagement. The insights reinforce the importance of emotionally engaging storytelling, even for luxury repositioning efforts aimed at niche audiences. As brands take risks, data-driven insights like these are invaluable in fine-tuning creative strategies to better resonate with target markets. At Affectiva, we’re proud to help brands uncover deep emotional insights through our innovative Emotion AI solutions, empowering them to create campaigns that truly connect. ?? What do you think about Jaguar’s bold new direction? https://lnkd.in/ep7NFAJn #ConsumerInsights #JaguarRebrand
Jaguar rebrand:?WTF? It seems like the entire marketing world has given its opinion on the new direction announced by Jaguar last week. The launch video has been dissected by the great and good, and run through predictive AI, but there’s nothing like a bit of actual consumer data.?So, we showed the film to some real people, and recorded their responses via Affectiva's facial analysis tools… and their response seems to have been a resounding WTF?? ??The video below shows the primary response to the film, which was a heavy dose of brow furrow, to a degree that is almost off the scale in our database. Add in some strong eye-narrowing, and a trivial level of smiles, and it’s pretty clear that there is a strong emotional disconnect here. Even expressions of surprise were low – and for a dramatic repositioning that’s a bad sign. Now, we know Jaguar have said they are targeting a mystical group of super rich, super cool kids, and given there are probably about 3 people that fit the bill worldwide, our sample of viewers is not representative of that.?However, it is skewed toward the sort of professional people that now, or in the future, might have the money for a Jaguar.?And so that disconnect has to be a problem. Lots of people have flagged the problems with explicitly abandoning 85%-90% of your existing customer base – and the film certainly seems to follow through on that, with people with an existing affinity for the jaguar brand showing by far the greatest negative response.?Even the younger people in our sample showed a pretty flat response, with some of the ‘mold-breaking’ imagery prompting a healthy set of smirks. There’s nothing wrong with the idea of selling fewer, more expensive Jaguars to luxury buyers.?The brand might even make some money.?But I do worry that the film lacks any of the things that we tend to see triggering positive emotional reactions – there’s no warmth or human story here that anyone can aspire to. I genuinely hope that when we see the first concept car next week we will be blown away and forget about the set decoration – but on the basis of this data, Jaguar will need to marry their new design direction with some warmer communication to really connect with their actual potential market. Happy to hear other views on this data! #emotionAI #jaguar #Affectiva?
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??? The Real Magic of Christmas Lives On! ??♂? This year, The Coca-Cola Company’s iconic "Holidays Are Coming" #ChristmasAd has been given an #AI twist – and we’re thrilled that our #EmotionAI helped Kantar analyze how it resonates with audiences. ?? The results? Nostalgia, joy, and brand love remain at the heart of this cherished campaign. Kantar's data, powered by Affectiva’s technology, shows that the AI-altered version performs nearly identically to the 2023 original: ?? Music: Top 3% (2023) vs. Top 4% (2024) ?? Christmas Joy: 87% (2023) vs. 89% (2024) ?? Coca-Cola Branding: Top 1% both years! Audiences continue to praise the ad’s timeless elements: ? The nostalgic music and iconic Coca-Cola truck. ? The heartwarming traditions that mark the start of the festive season. ? The memorable visuals and Christmassy feel. ?? While AI tweaks were noted by a small minority, the emotional essence of this campaign shines through unchanged. Affectiva’s #FacialCoding technology captures this moment-by-moment, revealing why this ad remains a beloved signal of the holiday season. ?? Dive into Kantar’s post to explore how technology can modernize creative without losing its magic: https://lnkd.in/dzCD6AZu Lynne Deason #ChristmasAds #CocaCola #CreativeEffectiveness
??♂? Time for some Real Magic! Holid-AI-ys are coming, err, no Holid-AI-ys is live, Christmas 2024! If you believe in'"show, don't tell" then the map below showing where 2023's 30' TV ad sits vs this year's AI-altered version tells you all you need to know: the performance of the two versions is almost identical based on the response from real people. There's a smidge of a difference being predominantly a result of the difference in ad length not the use of AI. PS> It is a SMIDGE it's not signficant. ?? Need some more convincing beyond this high level summary, how long have you got ?! ;0) Let's start with some examples of how people talk about it in their own words: - It is the iconic advert for Christmas that you would expect from Coca-Cola - Holidays are coming is a big Coke ad campaign that has lasted many decades. - Everything it's traditional it triggers the start of Xmas if makes you feel all warm and fuzzy inside - I like the nostalgia of the traditional advert and the Christmassy feel They experience the ad in exactly the same way as before. What the person below says is to me the most revealing about why this amended version still captures the real magic of Holidays are coming: "What sticks in my mind is the the famous tune, the Coca-Cola?truck and of course Santa. What also sticks in my mind is the tradition of it and how memorable it is" The most important elements that trigger the nostalgic and powerfully emotive response to this ad are still at the beating heart of this ad. ?? Music 2023 - top 3% 2024 - top 4% ?? Celebrates the joy of Christmas 2023 - 87% 2024 - 89% ?? Coke branding 2023 - top 1% 2024 - top 1% Only 4 people out of 150 mention AI as something that they disliked. Here they are: - It looked a bit uncanny valley with the animation - It had some poor quality AI made parts. - The fact it was AI - The ad feels AI generated For the vast majority it makes ZERO difference (not funny, trying too hard Lynne). The real magic of this hugely loved ad that signals the start of Christmas is very much still there in it's AI altered form. Islam ElDessouky Simon Lloyd Javier Meza Kelley Baron
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