Aeropay转发了
A few years ago, merchants didn’t really care about unit economics in payments. “It’s the cost of doing business,” said operator after operator. The focus (for good reason) was top-line revenue. → How can I bring in more sales, customers, and transactions? Now, the focus has shifted to bottom-line revenue. → How can I lower costs, improve efficiency, and retain customers? Innovation in payments can successfully support this bottom-line strategy. Solutions like pay by bank move us from accepting → optimizing payments. But there’s more to moving money than lower cost per transaction. You’re also optimizing; - Approvals - Returns - Conversions - Fraud reduction - Cash flow efficiency - Payment reconciliation - Operational overhead - Settlement speed - Refund management - Customer trust and experience - Compliance - Security - Payment routing and decisioning - Multi-channel payment consistency - Vendor and partner payouts ...And plenty more that would put me over the character limit here. The point is, it’s time to be critical about payments. Are they truly supporting your financial goals? ?#letstalk