AEG Global Partnerships

?? Proud to share that our GP team spent yesterday volunteering with GrowGood, an incredible organization dedicated to cultivating community and sustainability! Since 2011, GrowGood has been providing food, transitional employment, job training, and mindfulness-based ecotherapy programs for individuals experiencing homelessness. GrowGood has created holistic nature-based programming purposefully designed to address the grave challenges faced by individuals who are experiencing homelessness by assisting them along the path to stability and self-sufficiency.? Together, we rolled up our sleeves to sift compost, remove mulch, and harvest, while also participating in a mindfulness activity—all aimed at supporting local initiatives that promote healthy eating and environmental awareness. This rewarding experience not only strengthened our team bonds but also allowed us to make a meaningful contribution to a cause we are passionate about. A huge thank you to GrowGood for the opportunity and for the impactful work they do! ???? #TeamVolunteering #GrowGood #CommunityImpact #Sustainability #Teamwork

Last week, AEG DEI/GP teamed up with WISE LA to host an incredible event as part of the WISE LA Executive Women of Color Series, celebrating Hispanic Heritage Month!??? ? The event featured an inspiring panel discussion on “Maintaining Your Cultural Authenticity” with an amazing lineup of speakers, including Christy Castillo-Butcher, SVP Programming at SoFi Stadium and Hollywood Park; Lily Martinez, Designer; and Samantha Fernandez, VP, Partnership Activation at AEG Presents. A special thank you to our wonderful moderator, Cynthia Soltero, Sr. Director of Partner Solutions at OneTeam Partners, for leading such a thoughtful and engaging conversation. ? It was a fantastic opportunity to celebrate, connect, and empower senior-level women of color in the sports and live entertainment industries. We are grateful to everyone who joined us and made the event such a success! ? ? #WISELA #ExecutiveWomenOfColor #HispanicHeritageMonth #AEG #Networking #Empowerment #DiversityInLeadership

???Partnership Announcement!??? ? We’re thrilled to share that JSX has joined the College Basketball Crown as a Founding Partner and the Official Air Carrier of this exciting new postseason tournament!????? ? Brokered by AEG Global Partnerships, this first-of-its-kind partnership brings JSX’s 5-star public charter service to the world of college basketball, providing seamless, first-class travel for teams and fans alike. JSX will fly all participating teams to and from Las Vegas for the inaugural tournament, ensuring a premium travel experience that matches the excitement on the court. ? In partnership with Vivid Seats, JSX will also offer exclusive travel packages combining flights, hotel accommodations, and VIP game tickets – giving fans the opportunity to travel in style and convenience, just like the athletes! ? Read more about this exciting partnership here: https://lnkd.in/g-6526z8 ? #JSX #CollegeBasketballCrown #AEG #Partnerships #FanExperience #LiveEvents #CollegeBasketball #LuxuryTravel

???In case you missed it!??? ? AXS has partnered with Lyft to enhance the live event experience for fans across the U.S.!??? ? Starting this October, Lyft will become the official transportation partner of AXS, offering seamless travel options to concerts, sports games, and live shows. Fans will benefit from exclusive promotions, event-specific push notifications, and the ability to schedule discounted rides in advance—all through the AXS app. ? This partnership, brokered by our AEG Global Partnerships team, is designed to make attending live events more convenient, providing a smooth journey from ticket purchase to event arrival. With AXS and Lyft working together, fans can focus on enjoying the show while leaving the logistics to the experts. ? Read more about it here:?https://lnkd.in/gaX-Zjwa ? #AXS #Lyft #FanExperience #LiveEvents #AEG #Partnerships

What a game-changing discussion at?Advertising Week New York?this week! Our very own Nick Baker, COO of AEG Global Partnerships, joined Brett Yormark, Commissioner of the Big 12, and Jordan Bazant, EVP at FOX Sports, in a lively panel moderated by Sarah Kustok, NBA Analyst at FOX Sports. The focus? The highly anticipated College Basketball Crown—the new postseason tournament set to debut in 2025.??? ? This groundbreaking event, launched by FOX Sports and AEG, will feature 16 elite teams from powerhouse conferences like the Big Ten, Big 12, and BIG EAST, all competing in Las Vegas. The panel explored how the College Basketball Crown is poised to shake up the landscape of college basketball and create new opportunities for fan engagement, media partnerships, and brand marketing.? ? A big thank you to our amazing panelists and Advertising Week New York for having us and featuring this great conversation! ? Check out some key moments from this incredible discussion and get ready for an exciting new chapter in college hoops!????#AWNY24 #SportsMarketing #AdvertisingWeek2024 #AEGGlobalPartnerships #CollegeBasketballCrown #CBC #Innovation #FanEngagement

Exciting things are happening at?Advertising Week New York!?????” ? Tomorrow, we’re thrilled to have our very own?Nick Baker, COO of AEG Global Partnerships?speaking alongside industry leaders?Jordan Bazant, Executive Vice Preisdent, FOX Sports?and?Brett Yormark, Commissioner, Big 12?Conference?on the panel?"Game Changer: Reimagining Postseason College Hoops with College Basketball Crown."?Moderated by?Sarah Kustok, College Basketball Analyst, FOX Sports, this panel will dive into the strategy and marketing innovations behind the College Basketball Crown, a groundbreaking postseason tournament launching in Las Vegas in 2025. ? Tune in to hear how this bold new event is set to reshape college basketball, create fresh marketing opportunities, and engage fans in exciting new ways. ? We look forward to seeing everyone in New York! Learn more about Advertising Week New York here:?https://lnkd.in/eJpiVsay ? #AWNewYork24 #CollegeBasketballCrown #SportsMarketing #FanEngagement #CollegeBasketball

???Don’t miss this opportunity!??? ? Join us this afternoon October 3, from 4:20-5:20pm ET for an insightful breakout session at the?National Sports Forum’s Virtual Fall Summit!??? ? Our very own Kami Stoianov, VP of Partner Activation at AEG Global Partnerships, and Michael Demko, Director of Premium Sales at?Crypto.com?Arena, will be leading a must-see session titled "Enhancing Sponsorship Engagement: The Power of Experiential Marketing & Partnerships in Sports." ? This is a fantastic chance to hear how experiential marketing can take sponsorships and premium seating to the next level and how partnerships are evolving in the sports industry. ? ????Register for FREE today to access this session and get 30-day access to all the Summit recordings after the event!???:?https://lnkd.in/gasCScCi ? #Sponsorship #ExperientialMarketing #NSFVirtualFallSummit #SportsBusiness #AEGGlobalPartnerships #CryptoComArena #MarketingInnovation #SportsSponsorship #VirtualSummit

???Exciting News!??? We’re thrilled to announce that GHOST has joined the inaugural College Basketball Crown as the first Founding Partner and Official Energy Drink and Hydration Partner!??? Launched by FOX Sports and AEG, this brand-new postseason college hoops tournament will take place from March 31 to April 6, 2025, in Las Vegas. GHOST? will play a pivotal role in both energizing fans and fueling athletes with their top-tier energy and hydration products. Expect exclusive activations, courtside branding, and much more as we elevate the fan experience to new heights! We couldn’t be more excited to partner with GHOST? to bring even more excitement to this groundbreaking tournament. Stay tuned for more details, and check out the full announcement here: https://lnkd.in/gNvf3XRe

?????Big things are happening with the LA Kings this season! Excited to see Quinton Byfield repping the brand-new Kings away jersey, proudly featuring Iron Bow Technologies as the official away jersey patch partner.??? ? This partnership is about more than just a patch—it's about bringing cutting-edge technology to the forefront of sports and live entertainment. Together, Iron Bow, AEG and the Kings are pushing boundaries and enhancing the fan experience on and off the ice. ? Here’s to a season full of innovation, grit, and game-changing moments! Let’s go, Kings!????? #GoKingsGo #FanExperience #TechInSports #IronBowTechnologies #NHL2024 #QuintonByfield #LAKings

??