AEC Marketeer

Hey Marketeers! Last week I posted an episode about managerial economics as a recap of my very difficult but very useful managerial economics course. Let me know what you all thought and if it was helpful! If you hated it, fear not - I'll be back with interviews very very soon and they are well worth the wait ?

Happy New Year Marketeers! I'm back and ready to rock and roll ?? Here's what I've been up to the last few months and what I have planned for 2025. Enjoy!

Happy New Year Marketeers! I'm back and ready to rock and roll ?? Here's what I've been up to the last few months and what I have planned for 2025. Enjoy!

Hey there Marketeers! I want to hear from you about what you'd like to see in 2025 for content and guests, alongside what your professional goals are for the new year. If you have a minute and want to help shape an episode or two in the new year, here's a three-question survey I'd love you to fill out for lil' ol' me ?? https://lnkd.in/gzDagPuP

Hey there Marketeers! ?? I'm so excited to get this episode out in the wild. Why? Because Ida Cheinman answered a question I didn't know how to for the longest time. I knew that it was the right and smart move to feature people but couldn't back up with data the business case for employee features and how to ease concerns of top employees being recruited away as a result of these features. Thankfully Ida can and does in this episode! #EmployeeFeatures #showcase #culture #aecmarketeer #aecmarketing

This week I had a really great chat with Aimee Colton about her role in growing UDOT's Instagram account and the overall strategy behind the page. Spoiler alert - DOTs are just like us! (kinda). While the overall goal is to build trust and eliminate transportation fatalities, their approach is refreshing. Let us know what your key takeaways from this episode were! See mine in the comments ??

In this episode, Ryan Sullivan, PE and I talk about the essentials of financial literacy for success in the AEC industry. We break down key terms like revenue, expenses, and profit while considering project-level factors. Plus, we showcase how this financial savvy can inform your marketing strategies, emphasizing the importance of wisely allocating revenue to impactful marketing efforts. #finance #financialliteracy #aecmarketing #aecmarketeer

On this episode Katherine Robinette, CPSM and I talk all about the process to getting ??...I mean "Schtuff"... done! There were so many moments during this conversation I tried to bookmark in my head because Katherine has a real knack for laying this out so clearly. #changemanagement #process #aecmarketing #aecmarketeer

It's finally here!! ?? In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. Branding is such a powerful tool that shouldn't be underestimated and a strong brand really can compete with a more well-established brand. I really loved this conversation and I hope you do too! #branding #aecmarketing #aecmarketeer

Hello there Marketeers and Happy Friday! ?? I've come on here to say I have a really great episode that was scheduled to go out Wednesday morning that just will. not. upload. SO...once Mercury decides to stop retroSHADING me, there will be a great episode headed straight to your device of choice. Maybe it's more exciting this way? Suspenseful even? Anywho, if anyone would like to share their funny tech issues with the class we can all laugh(/cry) together??