ADWEEK

The Marketing Vanguard Awards recognize the most impactful chief marketing officers. These are CMOs who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards, and ultimately their businesses.? Through their work, they are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders.? Read more here: https://adweek.it/3O2AR6r ? Congrats to this year's winners ???? Ilona Aman (Formerly Stepanyants), chief marketing officer, Athleta? Leslie Berland, evp and chief marketing officer, Verizon? Jonathan Bottomley, evp and global chief marketing officer, Calvin Klein? Chris Brandt, chief brand officer and chief marketing officer, Chipotle? Phil Cook, chief marketing officer, WNBA? Paulie Dery chief marketing officer, AG1? Asmita Dubey, chief digital and marketing officer, L’Oréal Group? George Felix, chief marketing officer, Chili’s? Norm de Greve, global chief marketing officer, General Motors? Marissa Jarratt, evp, chief marketing and sustainability officer, 7-Eleven? Ramon Jones, evp and chief marketing officer, Nationwide? Zach Kitschke, chief marketing officer, Canva? Melody Lee, chief marketing officer, Mercedes-Benz? Vineet Mehra chief marketing officer, Chime? Alice Milligan, chief marketing officer, Morgan Stanley? Kenneth Mitchell, svp and chief marketing officer, Levi’s? Jim Mollica, chief marketing officer, Bose? Carrie Palin, svp and chief marketing officer, Cisco? Nicole Parlapiano, chief marketing officer, Tubi? Karuna Rawal, chief marketing officer and chief revenue officer, Nature’s Fynd? Elizabeth Rutledge, chief marketing officer, American Express? Maggie Schmerin, chief advertising officer, United Airlines? Alex Schultz, chief marketing officer and vp, analytics, Meta? Kate Trumbull, evp and global chief marketing officer, Domino’s? Vanessa Wallace, chief marketing officer, Savage X Fenty? Shannon Watkins, evp, chief brand, marketing and communications officer, Fiserv

Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. adweek.it/3Zj86aT

VOICE | "Why tell companies to stop figuring out the work of including people? The motivation is not compromise," writes Graham Nolan. adweek.it/4eLqDlS

New data reveals the ups and downs of the metaverse. ???? https://adweek.it/3OhJj1O

DEI has been misinterpreted as it became politicized, and the ad industry is determined to reclaim the message. adweek.it/3Z9qEvg

Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. https://adweek.it/4fvoZ8N

The The Real Housewives of Salt Lake City ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. https://adweek.it/4fUBonj

Sensory???? marketing??? is hotter?? than ever??? Presented with ATTN:

Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it’s raised questions among viewers and advertisers as the company’s two exclusive NFL Christmas games loom. https://adweek.it/4fI20rw

With evolving privacy regulations and limited data insights, marketers are seeking new ways to reach consumers effectively. A new report from Fetch shares the potential of intent-based marketing and how brands can move beyond surface metrics and create lifelong brand connections. #sponsored https://adweek.it/3CD5VXZ