ADWEEK

LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. https://lnkd.in/eV7QjGVW

How does someone’s career pivot from running a record label, to running a film company, to visual search? IRCODE founder and CEO Matty Beckerman has the scoop in the latest installment of Resume Rewind. ? Watch the full episode: https://adweek.it/3NEYYrx Presented by Fandom

We've revamped ADWEEK's tech newsletter: Disruption drops every Thursday, covering our lead stories in adtech, gen AI, M&A, and loads more ?? This week's highlights: -Kathryn Lundstrom's piece on the Havas / Shell ad getting dinged by ad watchdogs for greenwashing -Lauren Johnson has the exclusive on Grubhub's new retail media network -Trishla Ostwal gets inside the pitch deck that helped Vizit raise $25 million in funding It's always a wild time in tech. Sign up below and tell us what you think. https://lnkd.in/eN_q5Rvs

When launching a new product, success isn’t a matter of chance—it’s about strategy. Britt Gannon, VP of advertising creative, trust, and support, Amazon Ads, shares her tips on how marketers can boost awareness and conversions for their next product launch. #sponsored

AI’s power in marketing goes beyond efficiency. It uncovers customer insights, enabling brands to deliver personalized, relevant experiences that build loyalty. Micki Howl, CRO at Marigold explains that by combining AI’s adaptability with ethical standards, marketers can create lasting connections that turn customers into advocates. #sponsored https://adweek.it/4eUSdhn

?? Transforming Homebuilding with Stephanie McCarty on Marketing Vanguard! Jenny Rooney hosts Stephanie McCarty, CMO of Taylor Morrison, in this exciting episode recorded at #Brandweek. Stephanie discusses her leadership journey, how Taylor Morrison grew from $2B to nearly $10B, and why personalized homebuilding is the future. ?? Key Highlights: - Centralizing marketing for stronger brand identity - Overcoming industry challenges with innovation - Growing public engagement through social media ?? Don’t miss out on this inspiring conversation with Stephanie! Apple: https://apple.co/3BYF48n Spotify: https://spoti.fi/3YhPI1h

The last weekend before Halloween is perfect binge mode time. But which horror streamers reign supreme? As ADWEEK's resident scary movie experts, Saleah Blancaflor and I picked the top ten streaming destinations for horror... and shared some of our personal go-to watches. (Spoiler alert: Pinhead and Frankenstein both make cameos on my list. Let's get that team-up movie going.) Read the full piece here: https://lnkd.in/etUyBW7G

Livestreaming is booming. According to eMarketer, 176 million Americans are expected to watch live content from their favorite creators by 2025. Explore expert tips on how brands can leverage this trend in our story with Amazon Ads. https://adweek.it/3NEDtHc

NFL star Micah Parsons, former Penn State All-American and Dallas Cowboys first-round pick, now hosts Bleacher Report's video podcast "The Edge" for its second season. As the new president of B/R Gridiron, Parsons continues to make waves both on and off the field. https://adweek.it/4hhtoh6

Molson Coors Beverage Company is being incredibly chill about bringing Coors Light to Super Bowl 59. It’s the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run of Big Game exclusivity. The company noted that this year’s 30-second spot will be just a portion of a broader football-and-entertainment campaign. “In 2025, Coors Light will bring a new take on Choose Chill to one of the largest stages in the country, and we can’t wait for you to see it,” said Sofia Colucci, Molson Coors’ CMO. “From our college football team alliances to partnerships with some of the chillest players on and off the field, Coors Light and football belong together.” https://adweek.it/40j2wHE