Advent

NCAA March Madness is here, and tensions are already rising in the Advent office this week! ?? Our team is made up of some serious college basketball fans, including: ● 4 Auburn University alums ● 3 Lipscomb University alums ● 2 Vanderbilt University alums ● 2 University of Kentucky alums ● 1 The University of Alabama alum ● 1 University of Florida alum ● 1 University of Mississippi alum Oh, and not to mention the 18 basketball clients that we’ll also be cheering on in the big dance. Good luck, everyone! But, let’s keep the smack talk to a minimum… or at least wait until the Final Four. ??

?? ?? ?? We are so excited for the International Tennis Hall of Fame team to unveil their labor of love with this new renovation in May! It is an honor to help tell their stories in this space. #movepeople

What a great moment for these students! It is exciting to see the Gallery of Iconic Guitars as a backdrop for this seminar with Ed Sheeran. Belmont University Mike Curb College of Entertainment & Music Business #movepeople https://lnkd.in/eNPCXwMx

We harness RESEARCH, technology, and storytelling to inspire and drive value. That’s what we do. Let’s dive into that RESEARCH part a bit more. For eight years, Advent’s College Choice Study has provided invaluable insights into what truly drives students' college decisions. Each year, new trends emerge—reshaping the way institutions attract and support students. ?? A SNEAK PEEK at 2024: ?? "Majors of Interest" is now the top decision factor—surpassing “Degree Helps Get a Good Job,” which previously led the list. ??? Campus safety, affordability, and mental health support are more crucial than ever. The takeaway? Colleges must evolve—rethinking curricula, prioritizing student well-being, and fostering inclusive environments. The institutions that listen and adapt will thrive. The ones that don’t? May find themselves stuck. ?? Explore the full study: https://lnkd.in/e649Qksv #HigherEd #CollegeChoice #StudentSuccess #EducationTrends #MovePeople

Storytelling isn’t magic. It’s a formula. Early in my career, I had the privilege of working with some of the best minds in marketing—one of those moments was collaborating with the legendary Leo Burnett Agency. Leo Burnett himself defined the equation for persuasion: Relevance + Involvement + Enjoyment = Persuasion. ?? Relevance—Is it truly meant for your audience? ?? Involvement—Does it draw people in and make them want to engage? ?? Enjoyment—Does it leave them with a sense of joy or satisfaction? This equation has stuck with me throughout my career, shaping how I think about storytelling, branding, and connection. This video is the first of many #ThoughtLeadership conversations I’m excited to share—insights, lessons, and ideas that have influenced my journey. Would love to hear your thoughts—what marketing principles have shaped the way you think? #MovePeople #ReachAudiences #Marketing #Leadership #BrandStorytelling #GrowthMindset

At United States Military Academy at West Point , future Army leaders are trained to think strategically—but what about systems thinking? That’s the core of the Department of Systems Engineering, a program that teaches cadets how everything, from military operations to an M-4 rifle, is part of a larger system. The challenge? Making this discipline visible and engaging for cadets choosing their majors. That’s where we came in. Advent partnered with West Point to reimagine the department’s space, creating an environment that tells the story of how systems engineering shapes real-world military and civilian solutions. The result? A space that blends tradition with innovation, reinforcing the Academy’s mission to develop leaders who excel in complex, high-stakes environments. We’re honored to help bring this vision to life. ?? See how this project came together: https://lnkd.in/eMR7pdaP #MovePeople #WestPoint #SystemsEngineering #Leadership #DesignThinking #HigherEdDesign

The Advent team is very excited for what's in store for us and your peers at Tradeline, Inc.'s University Science and Engineering Facilities 2025 conference. Derek Westfall and his team know what they are doing and do it well. #MovePeople #UniversityFacilities #SpacePlanning #HigherEd

More Than a Facility—A Home for Greatness University of Pennsylvania's Track & Field has a legacy of excellence—13 Olympians, 10 NCAA Champions, and countless moments of greatness. But they needed more than a facility. They needed a place that unites, inspires, and celebrates their program’s spirit. The Ott Center for Track & Field does just that. It brings athletes together under one roof, honoring their history while fueling future success. As Steve Dolan, Head Coach, put it, this is more than a building—it’s a home for Penn’s track & field family. See more here: https://lnkd.in/e446mdmw We are proud to have played a role in shaping this space. Let’s create something legendary for your program, too. #MovePeople #Athletics #SportsFacilities #TrackAndField #UPenn #Advent

More Than a Facility—A Home for Greatness University of Pennsylvania's Track & Field has a legacy of excellence—13 Olympians, 10 NCAA Champions, and countless moments of greatness. But they needed more than a facility. They needed a place that unites, inspires, and celebrates their program’s spirit. The Ott Center for Track & Field does just that. It brings athletes together under one roof, honoring their history while fueling future success. As Steve Dolan, Head Coach, put it, this is more than a building—it’s a home for Penn’s track & field family. See more here: https://lnkd.in/e446mdmw We are proud to have played a role in shaping this space. Let’s create something legendary for your program, too. #MovePeople #Athletics #SportsFacilities #TrackAndField #UPenn #Advent

It’s Welcome Center Wednesday! This spring, each Wednesday will be dedicated to my first love: no, not the Backstreet Boys (though I will definitely put a pin in that content for later) - the campus visit experience! Advent has had the honor of helping schools across the country enhance their prospective student and visitor experience through well planned and unique audience journeys and experiential design. Every week I’ll share a favorite project through the lens of the “the ____ moment” - the moments you want your prospective students and their guests to have when they step foot in your Welcome Center. I’ll give you questions to ask your team to better understand how you can put some of the same tools we use to work on your own campus. It’s Yield Season, y’all. Time to #movepeople! https://lnkd.in/esXb84-y