Advantage Unified Commerce

"Mood food" is a growing trend especially among Millennials, the most stressed-out generation. In a new research study from Advantage Unified Commerce, we explore this trend within the snacking category and its impact on how CPG food brands develop their commerce strategies. Check out our findings on the power of emotions and food. https://lnkd.in/g9MAUn7b #commercetrends #cpg #millennials #snackingindustry

In the latest for Progressive Grocer, AUC's VP Strategic Planning Jason Katz leverages proprietary commerce intelligence to highlight a potential missed opportunity for CPG brands, especially sweet treats: tapping into emotions. "Many consumer packaged goods commerce initiatives are focused on the functional," Katz says. "This is a missed opportunity, particularly in the?snacking?industry, where emotional drivers play a larger role in consumer choices. Cookies, once simple treats, have transformed into tools for emotional fulfillment." Check it out now to dig into more insights ?? https://lnkd.in/gYkm2zYe #thoughtleadership #unifiedcommerce #commerceintelligence

https://lnkd.in/dZixS6QY Genuine passion for your work is contagious, and Jelani Gibson proves that point day in and day out. ? As an Associate Business Development Manager, he’s got a knack for connecting with both clients and colleagues and believes that the best success is shared success. Check out the link and get to know Jelani a little bit better. After all, it’s what he would do. #talent #unifiedcommerce

AUC's Association of National Advertisers REGGIE Award-winning work in the retail media space is featured in this Path to Purchase Institute article highlighting powerful examples of brand activation excellence ?? Check it out! https://lnkd.in/gjXbQg-8 #commerce #retailmedia #RMN #REGGIE

Aaand that's a wrap ?? Huge thank you to everyone at Brand Innovators for hosting AUC's own VP Katie Giuditta on today's panel alongside industry titans EssilorLuxottica, PARITY | A Group 1001 Company, GIPHY and PadSquad. Shout out to fellow panel members for an insightful discussion ?????? With only one day left, we're reveling in the big brain energy at the Marketing Leadership Summit at Advertising Week ??

https://lnkd.in/gfBTdGUA Are you looking to engage healthcare shoppers? Check out our latest research ?? We uncovered the varied motivations and behaviors across four distinct shopper segments. Head over to our site to read the synopsis and let us know if you’d like to schedule a deep dive! #unifiedcommerce #shoppertrends #consumerbehavior

Target's Roundel Media Studio experienced double-digit growth from Q2 2023 to Q2 2024, bolstered by the rich shopper insights gained through its Target Circle loyalty program. ?? Our team shares insights for maximizing this latest incarnation of Target’s self-service retail media platform. Check it out below. https://lnkd.in/gcUF87pr #RMN #retailmedianetworks #unifiedcommerce #Roundel

Halloween will be here before you can say “boo,” and while some shoppers are purchasing costumes and decorations early, the majority will buy their candy the week before the holiday. Advantage Solutions’ Kelly Ravestijn offers tips for retailers on how to attract more early-bird shoppers, while being prepared for that last-minute surge. Here’s a helpful hint: With more than half of shoppers buying candy multiple times throughout the Halloween season, retailers should strategically time their promotions, rewarding repeat visits and offering discounts on multiple purchases. For more retailer tips for this year’s Halloween — projected to be the biggest ever in sales — read our latest blog: https://lnkd.in/eMZGyRA4 #WinningHalloween #TeamADV

What if we told you about a Sr Account Director who speaks fluent creative, matriculated at Syracuse Northwestern’s business school and ??clown college?? AND solves complex commerce marketing issues using methodology derived from her studies as an aspiring epidemiologist? You’d be intrigued, right? https://lnkd.in/gy8CwU69 Then you owe it yourself to learn more about Zesha Skop, AUC’s Talent Spotlight honoree for the month and an invaluable leader on our Account Service team. Zesha inspires through passion, hard work and curiosity, and her guiding motto of “Suos Cultores Scientia Coronat” is more than appropriate. Check out the link to learn what that means and get even more inspired by Zesha’s success story! #talentspotlight #commerce #unifiedcommerce

Despite the spooky specter of a recession, Halloween shoppers in a new Advantage Solutions survey say they plan to spend more this year than ever before, surpassing last year's record season. ?? Last year’s Halloween shopping season saw a record $12.2 billion in sales of candy, costumes, decorations and more ? ?? Half of shoppers plan to spend $51 or more on candy while 59% will spend that amount on food for Halloween this year ? ?? Candy sales dominate Halloween shopping, with chocolate at the top of the list for 81% of candy shoppers ? ?? 81% of shoppers plan to make their candy purchases at a mass retailer Find out more about this year’s Halloween trends and how Advantage helps retailers and manufacturers scare up sales for the season here: https://lnkd.in/e4zq6aBP #WinningHalloween #Retail