Advantage Unified Commerce

?? When it comes to how consumers make purchasing decisions, there are millions of data points to draw from… but people aren't robots ?? There’s also the undeniably important human element ?? Nudgenomics is all about understanding the intersection between data and emotions and how brands can leverage it to win more at check-out ?? Whether it’s herding, scarcity, social proof, or another nudge strategy, the brands that’ll see the most growth in 2025 ?? are the ones that know how to marry the data and the human. Get the full deck now to uncover how Nudgenomics can Turn Every Moment into a Meaningful Connection for your brand. #commerce #Nudgenomics #unifiedcommerce #trends #shopper https://lnkd.in/g6KvrpEa

Congratulations to AUC's own Tammy Brumfield, VP Commerce Marketing, for recently being acknowledged by Path to Purchase Institute with a Retail Media Award! ?? ?? Throughout Tammy's lauded career, her expertise and innovation has remained at the forefront of the retail media landscape, actively shaping its evolution. All the kudos to Tammy -- we can't wait to celebrate you at the #P2PIRetailMediaSummit in May!

Friday is for celebrating wins before sliding into the weekend ?? As we come to the close of Q1, we're stoked to say 2025 is already smashing 2024 numbers. Commerce never sleeps, so neither do we ?? PS – We’ve got an exciting announcement coming soon… did you clock the sneak peek? ?? #commercemarketing #unifiedcommerce

How are AI, data-driven insights, and behavioral science transforming the retail industry? Christi Geary answers that question, sharing how Advantage Unified Commerce is helping retailers break down operational silos, optimize the customer journey, and drive profitable growth by seamlessly integrating AI-powered analytics, omnichannel strategies, and behavioral science-driven marketing. About Advantage Unified Commerce Advantage Unified Commerce (AUC) is a leading retail solutions partner that helps brands and retailers navigate the complex and evolving commerce landscape. By integrating cutting-edge AI, data analytics, omnichannel strategies, and behavioral science, AUC breaks down operational silos, optimizes the customer journey, and drives measurable growth. AUC’s proprietary Nudgenomics? framework applies behavioral science and economics to enhance shopper engagement, while its Alchemy intelligence platform delivers real-time analytics to support data-driven decision-making. With a deep retail heritage and industry expertise, AUC collaborates with both brands and retailers to create seamless, customer-centric experiences that maximize profitability and shopper loyalty. Interested In Learning More? Start a Conversation! Christi Geary - Head/GM, Advantage Marketing Agency Advantage Unified Commerce https://lnkd.in/guExXA2H Melissa Perry, Jessica Ruscito, Breianna McLeod, MBA, Amauri Campos, Kayla Miller, Tammy Brumfield, Dino de León, Kathryn Cianfrocca Longhurst #RetailInnovation #UnifiedCommerce #AdvantageUnifiedCommerce #AIinRetail #OmnichannelRetail? #RetailTrends #ShopperMarketing #RetailMedia #DataDrivenMarketing

The supply chain shake-up is here ?? https://lnkd.in/daS5eBQp We all know that Amazon and innovation go hand-in-hand ?? …Well, Amazon’s innovating again and this time, it’s in a whole new sector: B2B. B2B procurement is rapidly evolving to take place entirely or almost entirely within the Amazon ecosystem ?? With Amazon actively redefining the way businesses source and buy products, what does this mean for Amazon sellers and traditional CPG brands? Check out our latest thought leadership now to learn more about how Amazon is changing the B2B landscape in 2025.

We love to see fresh thinking from Liz Aviles, SVP of Strategy & Cultural Insights at our sister agency Amp. Check out her latest in ADWEEK to get her take on the Oscars as a marketing moment to reach women ??

Exciting news ?? We are proud to announce that Advantage Unified Commerce has been recognized as a Walmart Connect Premium+ Partner. This partnership allows us to bring more value and innovative solutions to our clients. We look forward to leveraging this opportunity to drive success for our clients and partners ?? ??

Congratulations to Andie Jewett for her nomination as a finalist for The Ad Club's Women We Admire ?? Voting is open now through Monday, March 10, so make sure to cast your vote now! https://lnkd.in/gx68y_m9

Your brand ?? Nudgenomics? https://lnkd.in/g-M_TK5j In 2025, what will be the biggest growth driver for brands? ?? The answer may surprise you. The brands that see the most growth this year know that the future of commerce is people-centric. And nothing speaks “people” like Nudgenomics?. If your brand isn’t leveraging Nudgenomics? then you’re missing critical opportunities to make brand interactions more meaningful.

Always stoked to see our work given a shout-out in ADWEEK ??https://lnkd.in/etYtTgy8