Cadent + AdTheorent Health’s?Emily Keith?and?Bradley Deutsch?share insights about how AI is reshaping healthcare marketing, the role of?CTV + linear TV strategies and how marketers are?navigating the evolving?privacy landscape?as well as the importance of?transparency in omnichannel advertising.? ? Don’t miss their expert take in Med Ad News:?https://bit.ly/3QjMDue ?
AdTheorent
广告服务
New York，New York 75,105 位关注者
Privacy-Forward Machine Learning Solutions for Advertising
关于我们
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.
- 网站
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https://www.adtheorent.com
AdTheorent的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York，New York
- 类型
- 上市公司
- 创立
- 2012
- 领域
- Digital Marketing、Mobile Media、Big Data、Mobile Advertising、Machine Learning、Artificial Intelligence、Cross-Device Targeting、Predictive Targeting、Relationship Graph、Geo-Intelligence、Privacy-Forward和Peformance-First
地点
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主要
获取路线
330 Hudson Street
6th Floor
US，New York，New York，10013
AdTheorent员工
动态
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Cadent + AdTheorent?are at IAB ALM and we would love to speak with you! Come by our lounge at the South Counter – right outside the conference space – to hear about our omnichannel advertising platform, powered by AI. Learn how we unify audience targeting, activation, measurement, and publishers to drive performance. We look forward to connecting!??https://bit.ly/40IUZBr #IABALM #AI #ML #AudienceTargeting #privacy
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The Cadent + AdTheorent team had a great time meeting with partners at CES! Check out our blog highlighting the top 5 takeaways: https://bit.ly/3C6kjrH #privacy #AI #Machinelearning #audiencetargeting #adtech
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AdTheorent + Cadent has?been named “Enabling Technology Company of the Year” at the prestigious MMA Global SMARTIES? X 2024 Awards! Additionally, our campaigns with????Miraval Resorts & Spas and????Visit New Hampshire earned four awards for driving exceptional results. These wins showcase our commitment to delivering measurable performance and results for our advertiser customers. Here’s to more innovation and customer success in 2025!??Get in touch:?https://bit.ly/3DsUQZQ ? #MMAGlobal #SMARTIES #machinelearning #privacyfirst #digitaladvertising #innovation?
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?? March Madness is almost here, and the competition isn’t just on the court! For marketers, it’s the ultimate opportunity to connect with millions of passionate fans, but it’s easy to get lost in the noise. ?With the Cadent + AdTheorent March Madness package, you can:? -- Reach viewers across linear TV? -- Amplify your message with contextual targeting? -- Elevate your creative with support from our in-house design team Don’t miss your shot—secure your spot in the action today! Get in touch: https://bit.ly/3Ddpwyh #MarchMadness #Advertising #MarketingStrategy #SportsMarketing
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So proud that our work with GYK for Visit New Hampshire's "Discover Your New" campaign has been named a finalist in several categories of the MMA SMARTIES?? X Global and North America Awards! MMA Global #machinelearning #digitaladvertising #destinationmarketing #travel
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Shifts in Washington State's privacy law move the state toward stricter pharma advertising regulation, highlighting a growing emphasis on transparency and consumer data protection. As lawmakers nationwide consider similar measures, advertisers must prioritize both legal compliance and public health values. Fortunately, AdTheorent Health Audiences, powered by our proprietary Health Audience Builder (HABi?), provide a privacy-forward and compliant solution. AdTheorent Health Audiences use aggregated, de-identified healthcare data and advanced machine learning to ensure compliance while driving performance. By avoiding reliance on PHI or user IDs, we meet the demand for transparency AND performance, aligning with the evolving state regulatory environment. Want to learn how AdTheorent Health can help you stay ahead in health advertising? Let’s connect!?https://bit.ly/41pTM2X [bit.ly]
Can Washington State Change Pharmaceutical Advertising Forever?
https://blog.petrieflom.law.harvard.edu
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Join the AdTheorent and Cadent teams this week at eTourism Marketplace in Washington, D.C.! We're excited to meet with travel & hospitality marketers to explore how we can help drive business outcomes like visitation, destination sales lift, and incremental sales with our ML-powered omnichannel advertising solutions.
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Chicago folks: be sure to catch Alan Bremerkamp, Kelly Ellefson, Kelsey Kemp, Michael Laungani, and Meghan Means from the Molson Coors Beverage Company at Brand Innovators’ Maximizing the Value of Partnerships Summit!????Moderated by Dustin Cooper, VP, Midwest Sales at AdTheorent and Cadent, this session will explore how strategic partnerships drive growth, innovation, and lasting value in today’s competitive beverage market. Register here: https://bit.ly/4hWgBRu #BISummit #PartnershipStrategies #BrandPartnerships #MarketingInnovation
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AdTheorent转发了
Consumer habits are evolving at an unprecedented rate, making agile media strategies essential for staying ahead. At our Future of Creative Marketing & Media #BISummit hosted by Sony in LA, we heard from Rivian's Julia Gutnik, Sony's Sarah Houghton, Kenvue's Esi Mensah, and Monster Energy's Sabrina Sirhal. Together with moderator Cadent's JC Kawalec, they shared their expertise on how to build media strategies that are adaptable, data-driven, and able to meet the challenges of shifting consumer behavior. ?? SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! ?? https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #Media #FutureofMarketing #FutureofMedia #FutureofCreative #CreativeMarketing #CreativeMedia #LA #LACommunity #Sony #Rivian #Kenvue #Cadent #MediaStrategies #ConsumerHabits
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