NEW: Google wades into the "sorta CTV" debate with updated definitions/policies. #adtech #adtechradar https://lnkd.in/eutRhJYE
关于我们
From data privacy to campaign transparency, the digital advertising industry is changing. To navigate the landscape and meet an ever-evolving list of brand and agency needs, ad tech vendors and platforms are maturing. They are adding sophisticated new capabilities, creating brand-new solutions and services and investing more dollars in areas like compliance and trust. AdTechRadar is a news site focused on documenting the changes occurring across the ad tech ecosystem. We are committed to covering ad tech vendors and platforms as the industry moves forward and the marketplace they operate in grows more complicated.
- 网站
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https://adtechradar.com
AdTechRadar的外部链接
- 所属行业
- 在线音视频媒体
- 规模
- 2-10 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2019
地点
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主要
获取路线
US，NY，New York
动态
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NEW: Sonos has scrapped its streaming device. What does this mean for The Trade Desk's smart TV OS? #adtech #adtechradar https://lnkd.in/eBNmUNQi
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NEW: Google is helping advertisers measure and manage carbon emissions. #adtech #adtechradar https://lnkd.in/eTPxbuwm
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NEW: Universal Ads is partnering with Ramp to give Ramp's 30,000+ customers access to premium CTV ad inventory. #adtech #adtechradar #tv https://lnkd.in/eS8dRvGt
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NEW: Google may actually have to sell Chrome. #adtech #adtechradar https://lnkd.in/eueegPtD
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NEW: Well, not new but with all the M&A we're covering it now! Viant Technology has acquired lockr. #adtech #adtechradar https://lnkd.in/e22RgSV6
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NEW: Publicis Groupe is buying Lotame, one of the industry’s OG independent data companies. Congrats to Andy Monfried and co! #adtech #adtechradar https://lnkd.in/eGzPWzJy
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NEW: Ryan Reynolds will remain Chief Creative Officer at MNTN, even as the company divests his agency, Maximum Effort, which it bought in 2021. #adtech #adtechradar https://lnkd.in/euZfeiSd
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NEW: T-Mobile's adtech push continues. It's acquiring Blis and its deal for Vistar Media has officially closed. #adtech #adtechradar https://lnkd.in/eQmyPC88
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NEW: Amazon DSP is taking on TV ad-buying fragmentation with the launch of Complete TV. #adtech #adtechradar https://lnkd.in/eB2cMSvR