AdSumo Digital

This a great example of an ecom brand email that isn't boring The linear timeline is golden visual hierarchy

Your Ecom Brands email list WANTS to hear from you Scared that people will unsub? Why? I hate to break it to you (I actually don't lol) but if they unsub from 2-3 extra weekly emails... THEY WEREN'T GOING TO BUY AGAIN ANYWAY

If your list isn't super large (>150K engaged subs) and you are segmenting much And we know that 80-90% of campaign email sales are past purchasers You need to adjust your messaging to cater toward customers and not prospects

Because we know that once we get a customer to purchase a 2nd time their Lifetime Value skyrockets Your 1st time Purchaser segment is a gold mine for profits You need to be sending to this segment regularly

If you have a substantial email list (over 250k) Its definitely worth having segments based on the categories below: ? Customer Demographics ??Age ? Location ? Lifestyle At scale you can get specific with your messaging and content styles as you gather more customer data

If you have a product that is complimentary to another product Create a segment of people who have: - bought product A - have not bought product B And send them a campaign showcasing why they would benefit from picking up product B

If you're spending a few thousand dollars or more a week on FB ads And you don't have you're email marketing (back-end) dialed in You're wasting the traffic you are working so hard to get

Emails have the power to generate 30% of your brands sales The best part? It's all science... ? Coming up with a hypothesis ? Testing it ? Reading the data ? Understanding it ? Launching another test Thats why being scientific is a core pillar at my agency

Success with email marketing is all about data driven strategies and understanding the numbers The better we get at understanding the metrics, the better our client results become

SMS campaigns are a great way to drive traffic to a new product page on your site. With the high Click Through Rates, all you need to do is generate a bit of curiosity and people will flow in