AdSumo Digital

One of the worst things you can do for you Ecom brand is neglect growing your email list Instead: ? Sign up for Amped.io ? Create a micro commitment pop-up ? Test your offer (% off vs $ off) ? Split test weekly Sit back and watch your email list grow MoM

For our clients, we are testing a new pop-up form each week The more tests we run = the better results we get It's that simple

Filling your email list with past purchasers is the most ideal and profitable way to grow it Why? Because: - They are more likely to buy again compared to non buyers - You know they have money - They already know who/like/trust you - You've already paid to acquire them

Assuming you're Ecom site is in the top 10% of Shopify conversion rates (5.2%+) If you are essentially losing 94.8% of the traffic that hits your site if you aren't capturing their email Getting their email allows for you redeem yourself and still get the sale

I see so few brands run anything other than a $X off or X% off Get creative and do something different On your next sale, pick one of the option below ??

Some metrics to know for your Ecom brands email marketing: ??List Opt-in Rate ? Welcome emails sent per month ??Welcome flow revenue per email sent ? Welcome flow revenue per site visitor ? MoM segment growth What gets measured gets improved

Subscribe to my YouTube channel if you want to see weekly trainings. I go over everything email and retention marketing with guides, templates, flow charts, examples and more https://lnkd.in/er7wWe4N

2-3x a week I send out an email to my newsletter going over - An actionable Ecommerce Marketing Tip - A new win (or lose) we had with a split test - The best links of the week - Free guides, docs, trainings that my agency uses Be sure to subscribe https://thedtcletters.com/

Pop-Ups grow your email list which fuels your welcome flow Your welcome flow provides site traffic that fuels your abandonment flows Those AB flows convert customers Then campaign emails get those customers to come back over and over again But no you're right pop-ups are dumb

The longer your flows the better your chance of converting your subscriber into a buyer Especially your welcome flow If someone hasn't purchased in email #6, you have to ask yourself why? Then address all of those whys in the next few emails