Adstra

Reflecting on Marketecture Media's inaugural conference in NYC, themed "Thriving in Chaos," where industry leaders tackled some of advertising's toughest challenges - AI, identity, and evolving consumer behaviors. Key takeaways: ??Location Data and Incrementality: These topics were front and center, highlighting the industry's increased focus on precise measurement and effective targeting strategies. ?? Identity Clarified: The U of Digital session provided valuable clarity by differentiating between alternative IDs and identity resolution solutions, unpacking the complex identity "LUMAscape," and introducing Privacy Enhancing Technologies (PETs). ?? Attention Metrics & Viewability: There's continued momentum around attention metrics as a key performance indicator, emphasizing quality engagement over traditional metrics alone. Gen AI was everywhere - from creative development to advanced targeting capabilities. The startup competition showcased impressive innovations leveraging AI to solve real advertising challenges. Many thanks to Marketecture for a great event and thought-provoking insights. Here’s to thriving in chaos! #MarketectureLive #Advertising #IdentityResolution #GenerativeAI #AttentionMetrics #AdTech

The sold out Marketecture Media Live is set for this Monday in NYC!?Thriving in Chaos is the theme for this event as it has never been harder to predict the future of advertising and marketing.? ? The event is bringing together the smartest folks in media to talk about the chaotic nature of media, and how to prepare.?Adstra's Patrick Roman Gut and Yoshuan Feeney-Pastrana will be there to share how a composable approach to identity can ensure total ownership and control over your valuable first party data, further empowering meaningful customer engagement.?Plus, resolve your anonymous traffic with our Visitor Intelligence Suite, and more.?Reach out and let’s connect! #marketecturelive #composableidentity #identity #data

The 3rd Annual Nonprofit Fundraisers Symposium is now underway in Washington, DC! Britt Vatne is the event co-chair, Jason Bier will be speaking on a panel touching on the impact of the changes at Google and the importance of connecting your first-party data. The Adstra Nonprofit leadership team of Susan Packard, Tom Fleming and Alicia Abels will be hosting a conversation table on match-back analysis, and discussing strategies and trends to strengthen your fundraising efforts! POSSIBILITIES. PARTNERSHIPS. PROGRESS. Check out the full agenda here: https://nfsymposium.org #nonprofits #donors #fundraisers

What’s Changing in Direct Mail? The latest Adstra 1H 2004 Publishing Trends Report is out, and the data tells a clear story: Mail volumes are declining, but publishers are outmaneuvering this trend with innovative strategies. Highlights: ?? Industry Shift: Mail volume dropped 15% YoY, but the Net % decline was only 2%—indicating a focus on higher-performing audiences. ?? Categories: - Fashion & Lifestyle increased mail volume by 13% but saw a softer response. - Food, Home & Travel cut volume by 33% yet improved net performance by 9%. - News & Current Affairs dominates in volume and saw a 5% increase in net. ?? Data-Driven Decisions Matter: Publishers leveraging matchback analysis could be undervaluing up to 50% of their response & revenue! As direct mail becomes more cost-sensitive, focusing on bundled print/digital offers, co-op databases, and multi-year subscriptions is key to sustaining profitability.? Are you adjusting your strategies to maximize direct mail impact? Download the latest Publishing Trends and Let’s Connect! Read the report right here: https://lnkd.in/e239FzeY #publishing #trends #directmail #magazines #acquisition #data #models

To celebrate International Women’s Day, we honor the incredible women who inspire, lead, and drive change every day. At Adstra, we are committed to fostering a workplace where women’s voices are heard, talents are recognized, and opportunities are limitless. ?? Let’s celebrate the achievements of women around the world. ?? Let’s continue advocating for gender equality. ?? Let’s support and uplift one another. #IWD2025 #IAccelerateAction

The Adstra Nonprofit team will at the Nonprofit Fundraisers Symposium next week in Washington, DC! Plus, Jason Bier, our General Counsel and Chief Privacy Officer will be speaking! See all the info below....

We are excited as the Nonprofit Fundraisers Symposium 2025 is around the corner, March 12-14 in Washington, DC! Britt Vatne, President of Account Management Adstra is the Co-chair of this event, and Jason Bier, our General Counsel and Chief Privacy Officer will be speaking on a panel, "The Only Constant is Change: How Can you Adapt", focusing on potential changes at Google, concerns about conflicts in the digital advertising market, and managing privacy while also innovating donor development efforts. Plus, our Nonprofit team Tom Fleming, Susan Packard and Alicia Abels will be hosting a conversation table focused on Attribution and recent successes we have seen with match-back analysis.?Learn more here: https://nfsymposium.org/ and we look forward to connecting! #nonprofits #fundraising #donors

Reflecting on an incredible week at #RampUp2025! Last week was truly memorable as we gathered in San Francisco. It was fantastic to reconnect with industry friends and make new connections. We had a blast sharing our vision for composable identity and discussing the future of data-driven marketing. A special highlight was the dinner we co-hosted with MadTech at Fang! A special shoutout to everyone who joined us for an evening of great food and even better company. The conversations were inspiring, and we’re excited about the future of our collaborations. Here's to continued innovation—let’s keep the momentum going!

We’re honored to be a Platinum Sponsor and looking forward to an incredible symposium next week.?

Adstra revolutionizes identity resolution with the launch of its Composable Identity Platform, Conexa, enabling brands to seamlessly integrate modular identity solutions into their existing tech stacks while maintaining the flexibility to scale and adapt as their needs evolve. Read the press release right here: https://lnkd.in/eHpiyGFJ