Adster

80MN Indexed Audience. Yes, that's the staggering scale that Adster systems are able to maintain and handle, all in a privacy-compliant manner. These are users who have been touched by our systems in some capacity. Either as an incoming ad-request to serve ads (from our DSPs) or we requesting ads to be shown from global SPPs or DSPs. And in each of these scenarios, we respond within 200 ms. This is just a start and long-term data play for our publishers (and advertisers). For us to be able to process user-level insights, segment them real-time and make it available for targeting. #adster #adtech

Here we go

And its a wrap at Advertising Week 2024 at NewYork for Adster team. Here are some serious ?? and not-so serious ?? pics of the team in action. Check our blog for more details about what the event looks like (in comment section). Ketan Chandak Girish Vishwanath C Sam Bell #adtech #advertisingweek

And its a wrap at Advertising Week 2024 at NewYork for Adster team. Here are some serious ?? and not-so serious ?? pics of the team in action. Check our blog for more details about what the event looks like (in comment section). Ketan Chandak Girish Vishwanath C Sam Bell #adtech #advertisingweek

This is what we are solving for at Adster One single platform which enables data owners (Publishers, Advertisers, Agencies) to harness their consumer data in a safe, privacy compliant environment (with Customer Data Platform with Data Cleanroom capabilities) to harness additional Ads based revenues. Both onsite (on their own ad inventory) or offsite (audience extension). All this, through a click of a button, as a module within a single platform. Having spent MNs of dollars on external ads platform to acquire users, business have amassed massive insights about their audience. Time to recoup some of those investments by enabling mindful ads with layers of insights. #audienceextension #adtech #adster

Its a proud moment for team Adster to be selected for Cloudflare Workers Launchpad program. As we continue to innovate and build amazing products on top of existing infrastructure of Cloudflare Google Cloud , we hope to help publishers become more efficient globally. Ketan Chandak Girish Vishwanath C Ranganathan Srinivasan Rajiv Kumaar WaterBridge Ventures Ashish Kumar

This is what we have achieved, an outcome of last 1 yrs of hard work. We are a category creator of SDK Ads orchestration, wherein all the demand partners ad response funnel through our SDK. This gives us strong control to improve ads user experience as well as improve revenue for publishers. And adding a new demand partner becomes a cake-walk. In addition, you get tonnes of data, complementary ad-server for unique use-cases, custom ad-templates and a built in CDP to capture, process and mine user level insights, create user-segments and automatically push the same onto mediation platforms / primary ad-server. #adtech Google Google AdMob Meta Amazon InMobi Advertising Liftoff Mobile

I'll be attending the amazing Prebid Summit: NYC. Let me know if you're planning to attend so that we can say Hi! ?? Or register now and join me at the event! https://lnkd.in/gCp884k8 #prebidsummit #adtech #programmatic #aiadvertising #advertising

Its a proud moment for Adster where in we have finally been able to link our meta-mediation SDK (advanced wrapper SDK with demand orchestration capabilities) with our white-labelled DSP. The image aptly captures 2 key engineering milestones: Meta-mediation SDK - Complete inventory for the publisher is managed by our meta-mediation SDK - SDK mediates between GAM (ADX), META, Amazon, Liftoff and others, including API demand partners through our Ad-server (like Appnext, Adgebra, Monitize, SmartyAds and more) - Our adserver is automatically & seamlessly connected with the agency DSP which is powered by us DSP - Agencies are able to buy inventory programmatically from publishers powered by our SDK - Agencies are also able to buy inventory through the oRTB pipe from various other supply partners / publishers / networks / SSPs - When the DSP gets a hit from our SDK, it responds intelligently in terms of what bid to quote in an oRTB API request and when it wins (against Google, META, Amazon and other partners), the ad gets served (logging detailed meta data which gets ingested into a CDP for future usecaes) We are truly innovating the global adtech world, simplifying the complex journey for publishers, and now for agencies as well, to help them buy clean inventory programmatically. We will soon be unveiling one of the most state-of-the-art DSP with performance module capabilities which can ingest postback data across the adtech funnel and auto-optimize campaigns for buyers. Girish Vishwanath C Ranganathan Srinivasan Sam Bell Sumit Kumar Ketan Chandak Rajiv Kumaar Ashish Kumar Devesh Kumar Yuvraj Singh Bhadauria Anchal Didwania Shivam Kumar Hemanth Byrisetti WaterBridge Ventures @shivansh Akshat Goyal #adtech #programmatic #ssp #dsp #headerbidding

?? The Future is Here: AI and ML in Programmatic Advertising ?? In 2024, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing programmatic advertising. These technologies enhance automation, targeting, and real-time optimization, making ad campaigns more efficient and effective. For example, AI-driven predictive analytics can now forecast user behavior and personalize ads with unparalleled precision. This not only improves engagement but also maximizes ROI. At Adster, we harness the power of AI to deliver high-quality ad experiences and boost your revenue. Ready to join the future of advertising? Let's connect! #ProgrammaticAdvertising #AI #MachineLearning #AdTech #DigitalMarketing