Adster

"The worst karma for an ad publisher? Waiting for an ad to arrive." Ad yield optimization isn’t just about maximizing revenue—it’s about precision. Every wasted ad request, every missed impression, and every unnecessary call to mediation partners chips away at your earnings. So how do you optimize without overloading your stack? In this clip from the Adster Podcast, Girish Vishwanath C (Co-founder, CBO) and Ketan Chandak (Co-founder & CPTO, Adster) break this down for publishers. #AdsterPodcast #AdTech #PublisherMonetization #AdOptimization #DigitalAdvertising #AdRevenue #ProgrammaticAds #YieldOptimization

"The walled gardens don’t provide transparency. And yet, they’re the biggest suppliers of revenue to publishers." Ad monetization has evolved, but?publishers are still grappling with the same challenges—scaling revenue, managing integrations, and dealing with the?closed ecosystems?of #Google, #Facebook, and #Amazon. In this clip from the?Adster Podcast,?Girish Vishwanath C (Co-founder, CBO)?sits down with?Sam Bell (Managing Director, Americas, Adster)?to unpack: ?? Why publishers are?trapped in a system designed to favor the giants ?? How?tech complexity, multiple intermediaries & integrations?slow down revenue growth ?? The?massive problem of latency in mobile ad monetization ?? How?prefetching & optimizing demand sources?can unlock better eCPMs and fill rates Watch now to understand the real publisher challenges that still persist and how Adster solves them. https://lnkd.in/g6vigmQ2 What’s the biggest roadblock you’ve faced in scaling ad monetization? #AdsterPodcast #AdTech #PublisherMonetization #WalledGardens #AdRevenue #DigitalAdvertising #ProgrammaticAds #AdvertisingTechnology #AdOperations

"Ads-in-a-Box was just a concept—until we made it real." For publishers, ad monetization is a puzzle with too many missing pieces—analytics, self-serve, audience insights, latency, direct sales… the list goes on. Some need just a simple setup. Others demand a full-stack monetization powerhouse. What if one integration could solve it all? In this clip from the Adster Podcast, Rajiv Kumaar (Co-founder & CTO, Adster) breaks down: ?? How Ads-in-a-Box gives publishers everything they need in one place ?? Why the solution scales for both small and enterprise publishers ?? How automation + insights = higher revenue Watch now to understand how publishers can maximize their ad revenue with minimal effort. https://lnkd.in/gnXGB5xg If you could change one thing about ad monetization today, what would it be? Drop your thoughts below! ?? #AdsterPodcast #AdTech #PublisherMonetization #DigitalAdvertising #AdOps #ProgrammaticAds #AdRevenue

What lessons from big tech can help publishers scale their monetisation business smarter? When you're running a billion ad requests a day, every decision about your tech stack directly impacts efficiency, costs, and revenue. At Adster, Ketan Chandak (Co-founder & CPTO) doesn’t just rely on best practices—he brings real-world learnings from scaling ad monetization at #Truecaller & #Twitter to make the right calls. - What should you build? What should you buy? - How do you optimize cost without compromising performance? - What lessons from big tech can help publishers scale smarter? In this clip from the Adster Podcast, Ketan shares the engineering decisions that power ad monetization at scale. Watch now to learn what separates the best from the rest. https://lnkd.in/dvmSYtMe What’s your take—should publishers rely on off-the-shelf solutions, or build their own stack? Drop your thoughts below! #AdsterPodcast #AdTech #PublisherMonetization #DigitalAdvertising #AdOps #AdvertisingTechnology #ProgrammaticAds #AdRevenue #EngineeringAtScale Girish Vishwanath C | Rajiv Kumaar | Sam Bell

Fun new Adster podcast with Girish Vishwanath C where we discuss the current challenges ad-supported mobile publishers face including lack of transparency, predictability, and ad stack inefficiencies, and how our meta-mediation platform solves for them. Let me know what you think! https://lnkd.in/eHE58vmJ

Fantastic chatting with Sam Bell in this episode of the Adster podcast where we chat about trust and transparency for publishers by giving them more control over their ad stack as they monetize their inventory. Adster's #orchestration SDK helps #metamediate across different bidding partners improving #adserving #efficiency and generating more impressions and higher revenue

[Adster Podcast - New Episode Drop] What if publishers could take back control of their ad revenue? In AdTech, the buy side has always had the upper hand. Publishers? They’re often left struggling with a lack of transparency, walled gardens, and complex integrations. But what if there was a way to maximize monetization without adding complexity? That’s exactly what Girish Vishwanath C discussed with Sam Bell, Managing Director for America at Adster, on the latest episode of the Adster Podcast. Sam has spent 25+ years in AdTech, from Nielsen to cutting-edge startups, shaping the evolution of digital advertising. In this episode, he unpacks: ?? Why publishers still struggle to scale monetization (and how to fix it) ?? The role of AI & machine learning in optimizing ad revenue ?? How Adster’s meta-mediation platform is changing the game ?? What the future holds for mobile, CTV, and header bidding This episode is a goldmine for publishers and AdTech professionals looking to stay ahead of the curve. Watch now:?https://lnkd.in/gyBq42sC #AdsterPodast #AdTech #ProgrammaticAdvertising #Monetization #AIinAdTech #DigitalAdvertising

Dear Publishers, are you really in control of your monetization? Ad mediation was supposed to help publishers maximize ad revenue, but big players like Google and AppLovin have built walled gardens—making it unnecessarily complex to work with demand partners that aren't whitelisted. ? Want to onboard a new demand partner that isn’t whitelisted? It ain't easy. ? Want to leverage regional ad networks for better audience targeting? Not so simple. In this clip from the Adster Podcast, Rajiv Kumaar (Co-founder, Adster) breaks down: ?? The hidden complexities of ad mediation platforms ?? How big tech controls publisher demand access ?? Why Adster's meta mediation is the key to breaking free Watch the full episode to understand how publishers can take back control! https://lnkd.in/gnXGB5xg How do you see the future of ad mediation evolving? Drop your thoughts below! ?? #AdsterPodcast #AdTech #AdMediation #DigitalAdvertising #ProgrammaticAds #AdRevenue #GoogleAdManager #AppLovin

Dear Publishers, are you really in control of your monetization? Ad mediation was supposed to help publishers maximize ad revenue, but big players like Google and AppLovin have built walled gardens—making it unnecessarily complex to work with demand partners that aren't whitelisted. ? Want to onboard a new demand partner that isn’t whitelisted? It ain't easy. ? Want to leverage regional ad networks for better audience targeting? Not so simple. In this clip from the Adster Podcast, Rajiv Kumaar (Co-founder, Adster) breaks down: ?? The hidden complexities of ad mediation platforms ?? How big tech controls publisher demand access ?? Why Adster's meta mediation is the key to breaking free Watch the full episode to understand how publishers can take back control! https://lnkd.in/gnXGB5xg How do you see the future of ad mediation evolving? Drop your thoughts below! ?? #AdsterPodcast #AdTech #AdMediation #DigitalAdvertising #ProgrammaticAds #AdRevenue #GoogleAdManager #AppLovin

What happens when two engineers who scaled one of India’s top publishers and optimized ad monetization for 100M+ users decide to build something of their own? In this clip from the Adster Podcast, Ketan Chandak (Co-founder & CPTO, Adster) shares his journey— ? From working on real-time ad optimizations at Truecaller ? To handling petabyte-scale data at Twitter ? To late-night brainstorming sessions that led to building Adster ?? Watch the full episode to hear the full story: https://lnkd.in/dvmSYtMe Publishers, what’s been your biggest challenge in monetization so far? Drop your thoughts below! ?? #AdTech #PublisherMonetization #DigitalAdvertising #AdOptimization #AdvertisingTechnology #Truecaller #Twitter #Startups