AdSmart from Sky

After months of inspiring entries, community support and pitch presentations, we're thrilled to announce the eight winners of the Sky Zero Footprint Fund: Local Heroes – powered by AdSmart from Sky – shining a spotlight on small businesses making a big impact through sustainability. ?? Meet this year’s Local Heroes: ?? Scotland: GLORIAH – Revolutionising menopause care with plastic-free, biodegradable packaging and a commitment to net-zero by 2027. ?? Northern Ireland: The Boatyard Distillery – Northern Ireland’s only B Corp distillery, rewarding customers with refillable pouches to reduce waste. ?? North: Suma Wholefoods – A worker-owned cooperative championing Net Zero by 2035 while supporting community clean-ups and food banks. ?? Midlands: Penrhos Spirits – Turning wonky fruit into premium gin with zero-waste practices and 100% recycled aluminium bottles. ?? Wales: Halen M?n – B Corp certified, reusing water and championing sustainable food careers. ?? London: Seep – Plastic-free, compostable cleaning products setting new standards for the cleaning tools category. ?? South East: Green Doors – Transforming discarded doors into high-quality products, tackling construction waste one door at a time. ?? South West: Grace & Green – Sustainable period products championing menstrual dignity and inclusivity. These inspiring businesses will receive ￡20,000 of TV advertising through AdSmart from Sky, helping them raise awareness and amplify their sustainability stories to local audiences. "These winning businesses are raising the bar for sustainability, proving that it’s possible to make a positive impact while scaling your business. We’re immensely proud to support these local heroes by helping them reach the right audiences with targeted regional advertising, enabling them to share their inspiring stories and drive real, transformative change” - David Sanderson, Director of AdSmart from Sky, Local and Development. A huge thank you to everyone who entered, voted and supported the campaign – and to our judges for helping us champion these incredible businesses. Discover the winners and their impact ?? https://lnkd.in/dABHhdsb #SkyZero #LocalHeroes #AdSmartFromSky #SustainableBusiness

Building fame, one campaign at a time. Richard Abrahams, MD at Elmhurst Windows,?saw competitors using TV and took the leap. From the first campaign, the results spoke for themselves - customers, both old and new, said, “We’ve seen you on TV.” Now on their fourth campaign, the impact keeps building?and so does the business. Check out the full case study video here: https://lnkd.in/du-nwyZY #AdSmartfromSky #Addressable #GeoTargeting #SMEs #Marketing

Today, we're celebrating the love for great TV content ?? We'd like to know - what type of TV content do you LOVE the most when watching your favourite Sky shows? Cast your vote and tell us your favourite Sky show in the comments! ??

When MacInnes Whisky first explored TV advertising, they were amazed at how affordable it could be. The results? A 200% increase in enquiries after their first campaign, leading to another already in the works! For small businesses, Jonathan Hook, Owner & Founder, says: "It's more affordable than you think… and the payoff ratio is great." Ready to raise a glass to success? Explore a range of case studies and discover how AdSmart from Sky can work for your business ?? https://lnkd.in/eDV6YmTZ Produced by JMS Group Limited #TVAdvertising #SmallBusiness #BusinessOwner #AdSmart #Marketing #SuccessStories

?? A big moment today as our new Sky Glass Gen 2 TV goes on sale. Sky Creative developed the brand & advertising campaign. A truly collaborative effort, with design consistency across the customer journey. A big shout out to the teams involved, including ManvsMachine ?? Check out the ad below ??

Your next big opportunity is on screen ?? AdSmart from Sky makes TV advertising accessible to businesses of all sizes, enabling you to align with the UK’s most loved TV shows - from gripping dramas to must-see sports and family favourites. It’s not just about visibility; it’s about becoming part of the moments audiences love, with data-driven targeting that ensures relevance. ?? ?? See where your business could appear: https://lnkd.in/dVdjKXPd #AdSmart #TargetedAdvertising #Marketing #SMEs

TV is entering a new era of interactivity - With the help of #AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controller or phone and get the big-screen experience, writes Sky's Anthony Davies. Think less disruption, more connection. Check out the full article here: https://lnkd.in/ecmS9DfU

Don’t just watch the action - advertise alongside it. Sky has just unveiled the official trailer for the highly anticipated third instalment of the multi-BAFTA-winning Sky Original, Gangs of London. ?? The stakes have never been higher. A brutal betrayal plunges London into chaos, forcing the city’s most powerful gangs to fight for survival like never before… Want your small business to stand out alongside blockbuster content like this? Visit the website to get in touch: https://lnkd.in/gSKG3M9 #AdSmartfromSky #GangsOfLondon #SkyOriginal #TVAdvertising #SMEs #BusinessGrowth

The White Lotus ??? is back - the highly anticipated third season of the Emmy?-winning series The White Lotus premieres Monday 17th February on Sky Atlantic. This time, the social satire checks in at an exclusive Thai resort, exploring the drama, chaos and intrigue of its guests and staff over one unforgettable week. ?? But here’s the twist: your business could be part of the story (well, sort of). With AdSmart from Sky, you can advertise alongside premium, critically acclaimed content like The White Lotus - without the premium price tag. ? Reach your ideal audience with precision targeting ? Place your brand next to must-see TV ? Campaigns start from just ￡3k, making TV advertising accessible for all Why just watch when you could make your mark on the audience watching The White Lotus? ?? Discover smarter advertising opportunities with AdSmart today: https://lnkd.in/dH54AKH #AdSmartfromSky #TheWhiteLotus #SkyAtlantic #TVAdvertising #SMEs #BusinessGrowth

?? Looking for a smarter way to advertise in 2025? Say goodbye to ads getting lost in a sea of bots and questionable content. With AdSmart from Sky, you’re in safe hands. Your brand will be seen in trusted, high-quality environments - all without breaking the bank. We deliver: ? Ads placed alongside premium, brand-safe content ? Targeting innovations to reach your ideal audience ? Measurable results to maximise every penny of your budget ? Affordable campaigns starting from just ￡3k Stop taking chances. Start making an impact. ?? Sign up for the AdSmart newsletter to discover how smarter advertising can work for your business: https://lnkd.in/dk3NUYUk #AdSmartfromSky #TVAdvertising #SMEs #BrandSafety #BusinessGrowth