AdShark

With Christmas RIGHT around the corner, the annual AdShark Christmas card comes with it?????? Here’s a little sneak peek of what it might look like this year??

#DigitalMarketers will look at every possible optimization opportunity in their campaign but are STILL missing one of the most impactful changes to their ad performance ?? … The quality of their landing page. Improving your landing page’s quality can provide you with (a) higher conversion rates, (b) lower bounce rates, (c) increased average session duration, (d) lower cost-per-click, and… ?? MORE SALES ?? ?When we’re looking at structuring a high-converting landing page for our #paidsearch and #paidsocial clients, here are the 6 main things that we factor in: ?? #1 – A Strong Selling Statement ?? Usually this takes place in the H1 or supporting paragraph on the hero of this page, and should be more focused on compelling copy than search engine optimization (assuming this is an ad-specific landing page). Capture attention, highlight why you're the right choice, and ensure it aligns with the ad that brought them here. ?? #2 – A Place to Convert ?? And ideally, have this conversion spot (lead form, product add to cart, etc.) be above the fold. Make it obvious what the desired next step is for them after getting to your landing page, and don’t make them scroll to get in contact with you. It was hard enough getting them to the site – make it easy to connect from here. ?? #3 – An Explanation of Your Products or Services ?? While your hero banner already provided some base-level context, ad-clickers that like to research further will want more of an explanation of your products/services to help push them to convert. This is a great time to deliver quick (don’t be exhaustive) blurbs about your products or services that will help them learn more about your company & realize you’re a good fit. ?? #4 – Benefits of Using Your Company ?? Customers have a plethora of options to choose to give their business to – why should they choose you? This is a good spot to list your top 3-5 reasons why customers enjoy your company. Psst… everybody claims they have the best customer service and highest quality. Dig a little deeper. Speak to pain points they may have, and how your service/product tackles them. … For #5 and #6, head over to our blog at https://lnkd.in/g_iqaTM8 and learn more about high converting landing pages. In the meantime, enjoy our occasional long-form content we post here on LinkedIn. ?? Written by: Jack Yakowicz??

Our sweet Karina hit her 1-year sharkiversary today!???? A year ago today Karina came on as our first email marketing specialist, and we can’t talk enough about how much value she’s brought to us and our clients over this past year!! We’re SO thankful to have her on the team?????? Karina Acosta

Working on some new ad content for Office Sign Company over at Brewhalla and thought we’d give you a glimpse at the process! ??????

Last week, some of the AdShark team got to attend the Faith Forward Conference and learn more about how to live out your faith within your workplace and what that looks like in a professional setting!???? Super thankful AdShark was able to participate and help sponsor the event!????

Black Friday is around the corner, and it’s arguably more exciting for a marketer than for a consumer. How do we sell? How do we attract, engage, get clicks, “add to carts” that turn into purchases, and appeal to consumers beyond an extremely discounted sale that’s too good to pass up? Sure, you can take a look at what you did last year, and copy + paste what worked, and iterate on what can be improved. But some things are known to work, convert, and get you (or your client) that sale they need. So here’s what you, the curious marketer, should know before you enter the holiday season… ??Announce your sale as early as possible -Don’t wait until Thanksgiving to announce a sale for Black Friday. Start slowly feeding them ads and posts so that they’re aware of your sale. ???Advertise for said sale -Now’s the time to ramp up remarketing, email/SMS marketing, and sending out those fun “you forgot something in your cart…” messages. Reel in those past buyers, past web visitors, and people who are somewhere in the sales funnel. ??Make your products STAND OUT -Get your graphic designer on call. Show your best products in a way that makes the most sense. Make it the center of attention, call out the insanely good deal they’re getting, and leave nothing up for interpretation. ??Pick a solid CTA -Create that sense of urgency in a way that, well, makes sense. For example: Buy Now, Act Fast, Get it Before It’s Gone ??Post on your socials (and more than once) -Ideally, you’ll want a pre-sale, a day of sale, and a post-sale ad or social post. You’ll want to drill it into their brain that they can’t miss this opportunity For more tips and best practices on how you can succeed during Black Friday, check out this blog post to read more: https://lnkd.in/gjZsqKH9

We’ve got another sharkiversary this week for our sweet Bri!!?????? Bri’s been at AdShark 2 years now, and we’re so thankful she’s on the team and can’t wait to see how she continues to impact the company this next year??????

Happy 1-year Sharkiversary Paige!!!???? So thankful that we were blessed with your joyful presence a year ago!??????

In honor of Halloween week, we HAD to have an outfit contest in the office???? Watch till the end to see who won??

AdShark Inktober WEEK 4?????? LOVED the creativity the team brought this week!??Stay tuned for the last few drawings coming out next week??????