AdRoll, a division of NextRoll

Through our partnership with Improvado, we're making marketing data more accessible. Imagine your essential metrics consolidated into one neat package. ?? That's what our new Cross-Channel Attribution dashboard can do. With our new dashboard, expect great things: ? Un-siloed marketing stack ? Full performance picture ? Better budgeting decisions Learn more about our partnership and its perks here: https://bit.ly/452xMuE

What about Q1? Leading with a solid strategy to attract shoppers after the holidays keeps the momentum going. Here's what we recommend: ?? Give them another sale: Attract shoppers who didn’t get everything they wanted for the holidays or who haven’t finished their shopping. ?? Tap into the new year: Encourage consumers to try something new or work on self-improvement. ?? Celebrate the new year with a new product: A new year is a great time to schedule the big reveal of a new product or a product enhancement. ??? Keep your foot on the digital marketing gas pedal: With CPMs at their lowest point all year, this is the perfect opportunity to cost-effectively engage your target audience. ?? Retarget, retarget, retarget: In Q1 in particular, this recovers sales from customers who abandoned carts during holiday shopping. Our blog post covers these tips in detail: https://bit.ly/3UJcGNT

#ICYMI: Are you stuck converting loyalty points to dollars in your head? ?????? Alejandra Tenorio of RMS Beauty discovered that their loyalty program had higher engagement when they ditched the points system. Speaking to customers in a language they understood — money, rather than points — helped customers quickly see the value of their purchases. ?? Want more tips on effective loyalty programs? Watch the full webinar here: https://bit.ly/4fmJRzh

Take a look into our crystal ball and see what 2025 brings for marketing. ?? No one knows the future, but our Chief Business Officer Vibhor Kapoor has some profound insights: ?? GenAI, social commerce, and retail media are moving into the Plateau of Productivity. ?? Thanks to AI advances, intelligence driven decision-making will be easier than ever. ?? Storytelling will cut through the marketing clutter as the lines between real and virtual blur. ?? We'll turn even more attention to marketing impact, with a focus on profitable growth. ?? Video will continue to capture attention as the importance of storytelling grows. What do you think? Take a look at the article to learn more about why we're moving in this direction after all the hype trends this year: https://bit.ly/3Zdjh5P

"Cross-channel attribution is easier said than done." You've heard it. Have you ever felt that way, too? Our recent webinar helps viewers understand the real-time insights for quick data-driven decision making. The tools exist to make cross-channel attribution easier for you. We have one of those tools at AdRoll! Watch the webinar now for our tips on CCA: https://bit.ly/3Cke5nV

Another satisfied customer. ? Alejandra Tenorio, Sr. Director of Digital Marketing + eCommerce at RMS Beauty, used our retargeting and display marketing technology to generate a 7–9x return on investment. That's a lot of money saved! What set AdRoll apart from the platforms out there? "Other platforms offer display advertising but lack the retargeting capability and the strategic partnership AdRoll delivers. We are able to work closely with AdRoll's team to ensure we are meeting business goals and objectives, and the AdRoll team is great about staying proactive in our execution." Read Alejandra's AdRoll customer success story: https://bit.ly/3Z65fCU

"You should be spending on brand awareness on an ongoing basis if you want to maintain relevance." Our very own Vibhor Kapoor was featured on the The Digital Slice Podcast for an episode on last-click attribution, multi-channel attribution methods, and the importance of full-funnel marketing. At the crux of the episode: Last-click attribute fails. ? A marketing campaign is much more than the final touchpoint, and Vibhor reminds listeners of the importance of valuing customer engagement at every stage of the funnel. Ready to listen? You can find the episode on Apple Podcasts or YouTube: https://lnkd.in/gPQFHifU

Long-term wins > short-term gains. Here are 5 strategies to turn a one-time holiday shopper into a loyal customer: ?? Retarget engaged visitors: Use retargeting strategies to bring customers back to your site, from just browsing to ultimately buying. ?? Nurture with purpose: Overloading customers with daily emails is a surefire way for them to hit the unsubscribe button. Every form of communication with your customers should serve a purpose and demonstrate value. ?? Cozy up to your holiday data: Your performance data from this year (particularly all the information from BFCM) is your new and very best friend. Take time this month to dig into which channels are engaging your ideal customers. ?? Start up a customer loyalty program: Customers who feel acknowledged by a brand are going to want to have a stronger connection to them vs. feeling like a nameless number. ?? Make returns and exchanges easy: Be thoughtful and strategic about the experience you give gift recipients (in addition to the buyer) to expand your customer base and open new doors for your brand. How can you make these wishlist items a reality? We detail strategies for customer loyalty in our holiday blog post: https://bit.ly/3UNeKVl

Thanksgiving is on its way. ?? After that, we have all the sweet treats of the holidays to look forward to! Worry less about your holiday advertising campaigns by preparing for the rush now. That way, you can enjoy the season with less of the stress. We have a full-funnel guide to help you set your campaigns for the holidays and beyond: https://bit.ly/4hrMUYc

#ICYMI: A customer loyalty program taps into an audience primed to buy from you: the shoppers who have already made a purchase. In our latest webinar, Alejandra Tenorio explains the key features of a successful customer loyalty program with examples from her time running the RMS Beauty Rewards Club. ?? Catch Transform Your Loyalty Program with Data-Driven Retention Strategies here: https://bit.ly/4fmJRzh